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Intrapreneurship. Intrapreneurship is the act of behaving like an entrepreneur, except within a larger organization*. Ravi Sethi May 8, 2010. *Source: Wikipedia. Research Can it be done? Focus on novelty Create prototypes. Divisions Will it make money? Focus on growth Create products.

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Intrapreneurship l.jpg

Intrapreneurship

Intrapreneurshipis theact of behaving like an entrepreneur,except within a larger organization*

Ravi Sethi

May 8, 2010

*Source: Wikipedia


Gap between research prototypes and supported products l.jpg

Research

Can it be done?

Focus on novelty

Create prototypes

Divisions

Will it make money?

Focus on growth

Create products

Realization

Is it customer ready?

Focus on velocity

Intercept roadmaps

Gap betweenresearch prototypes and supported products

?

  • Success factors

    • Small skilled dedicated team that stays with the project

    • Match technology with product management and development

    • Active leadership support from project launch through transition


Current example not avaya l.jpg

Business

Units

Not Readyto Productize

Current Example, not Avaya

Research

Sales

Created a

Prototype

Wants toSell it

3rd

Party


Crossing the chasm between early adopters and early majority l.jpg

Crossing the Chasmbetween Early Adopters and Early Majority

Applies to discontinuous innovation,which requires a change in customer behavior

Source: Geoffrey Moore


Scaling up is an issue l.jpg

Innovators

Early Adopters

Proof of Concept

First Few of Many

Packaged Offer

Pricing?Support?

Growth?Surround?

Differentiators?Agility?

Scaling up is an issue


Example endpoint software platform for flexible integration into applications and devices l.jpg

Endpoint Services support

Business User Applications

Platform Core supports multiple

User

Experiences

Call

Models

Media

Engines

Pluggable

Peripherals

Adaptation Layer supports portability

across operating systems & hardware platforms

Consistent Communication Experience

Hospitality

App

SoftClients

Phones

Kiosks

You are now connected to Maria

Example: Endpoint Software Platform forflexible integration into applications and devices

  • Embed full support for telephony, messaging, conferencing, contact centers as a module or invoke as a shareable service

  • Complements app frameworks such as Android and Qt Extended (Nokia)


Scale and maturity l.jpg

Scale and Maturity

Maturity

Prof. ServicesOffer

SupportedProduct

Proof ofConcept

ProductDevelopment

Scale


Example endpoint software platform l.jpg

Example: Endpoint Software Platform

Maturity

HospitalityApps

SupportedProducts

xTalkProof ofConcept

SparkEndpointFirmware

Scale


Example video customer service scenarios l.jpg

Example: Video Customer Service Scenarios

  • Branch-to-Expert:

    • Walk-up / self-service kiosks or consult cubes

    • Useful for tech support, retail, travel assistance…

    • Useful: Desktop/app sharing parallel to video

  • Internet to Enterprise

    • Thin client via click-to-connect Flash app

    • Web context on every contact

  • Mobile customer to contact center (3G, …)

    • Self service visual menuing and wait treatment

    • Agents can share content via video stream

    • Uses video client already present in 3G video phones

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Example video customer service l.jpg

  • TicketMan –

  • July Schedule

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Example: Video Customer Service

  • Show Multiple Choices Quickly

    • Schedule choices

    • Price choices

  • Show Complex Choices

    • Seat locations

    • Maps showing locations

  • Show Possible Experiences

    • View from a stadium seat

    • See sample hotel room


Example video customer service12 l.jpg

Example: Video Customer Service

Maturity

VideoKiosks

SIP/Video

EnableContact Center

VideoSwitcher

One-Way

Video

Trial

SIPContactCenter

Scale


Emerging products and technology a new approach and a new organization l.jpg

Emerging Products and Technology A New Approach and A New Organization

© 2009 Avaya Inc. All rights reserved.

Drives thought leadership in the industry

Innovation of new communications technologies

Accelerating the commercialization of innovation

Cross-functional alignment with our customers

Delivering transformational business solutions

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Market driven innovation model crossing the chasm from ideas to applications l.jpg

Market Driven Innovation ModelCrossing the Chasm From Ideas to Applications

Intelligent Customer

Routing

Performance One View

Emerging Products & Technology

SIP

facephone

Ideas

Applications

Avaya Aura™

ICR

Collaboration

Relevance

Validation

Experience

Personalization

Scale

  • Ideas from:

  • Customers

  • Sales

  • BU Strategy

  • Labs Research

  • Competitors

Concept

Demos

Exploratory Proof ofConcept

Early Adopter

CustomerEngagement

Solutions

StandardFeatures

Packaged

AGSP& CTO Standards

GCS


Implicit social contract in vannevar bush s science the endless frontier 1945 l.jpg

Scientific Inquiry

NSF Funding

Legitimate Research

Satisfy Curiosity

Social Benefit

Economic Prosperity

National Security

Public Health

Industry

Engineering Dev.

Tech. Production

Market Distribution

Implicit social contract in Vannevar Bush’s Science – The Endless Frontier (1945)

?

Product AnalogyWho will fund it? Who will do the work? Who will benefit?

Source: Peter Likins


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