Infographics
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Infographics. TECM 4180 Dr. Lam. Why Infographic ?. Nothing special or magical about infographics themselves; they are simply visual representations of data They are visually appealing and can attract mass audiences It’s fun…I hope. What Infographics do?.

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Infographics

Infographics

TECM 4180

Dr. Lam


Why infographic

Why Infographic?

  • Nothing special or magical about infographics themselves; they are simply visual representations of data

  • They are visually appealing and can attract mass audiences

  • It’s fun…I hope


What infographics do

What Infographics do?

  • Turn data into information, maybe even knowledge

  • Make people think about data in a new and interesting way

  • Educate, persuade, or inform audiences


Process

Process?

  • Start with a topic where there is data available

  • Educate yourself

  • Find the narrative (story)

  • Identify problems in the narrative (confounding variables)

  • Create a hierarchy

  • Build a wireframe

  • Choose a format

  • Determine a visual approach

  • Refinement and testing

  • Releasing it to the world


Pick a topic

Pick a topic

  • Pick one that means something to you

  • Pick one that you’ve already researched

  • Pick one that has potential for mass appeal


Find data

Find Data

  • There is a TON of free, publicly available data (pretty much any government organization provides loads of data)

  • Find reputable sources and see what they’re citing


  • Educate yourself

    Educate yourself

    • Learn as much as you can about the topic

    • Consider all viewpoints, even those you don’t agree with


    Find the narrative

    Find the Narrative

    • What is the most compelling piece of data you can find?

      • Look for comparisons

      • Look in places you might not necessarily expect

    • Find data that supports your main data point

    • Craft your visualization around this main point or thesis


    Consider confounding variables

    Consider confounding variables

    • It’s very rare to find two variables that are causal

    • There are often confounding variables

    • E.g., SAT scores and height

    • E.g., Red cars and accidents


    Build a wireframe

    Build a Wireframe

    • Wireframes are like blueprints

    • Hand-drawn or computer-generated “mock-up” of the visualization

    • Think of it like an outline


    Choose a format

    Choose a Format

    • Think about the story you are telling and the relationships you are trying to convey

    • Select one or more graphical elements to reflect these relationships

    • E.g., comparing variables over time (use a line chart)


    Choose a visual approach

    Choose a Visual Approach

    • Raw data (data is beautiful site)

    • Illustration is a metaphor


    Raw data approach

    Raw Data Approach


    Metaphorical approach

    Metaphorical Approach


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