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The 10 th Knight International Symposium on Online Journalism April 17, 2009

The 10 th Knight International Symposium on Online Journalism April 17, 2009 . Diverse Business Models in Online Journalism – Are We Trying Hard Enough? . Katie King, Creative and Development Editor MSN UK. MSN: Leading UK portal. 29 M uniques Feb 09 ( Comscore )

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The 10 th Knight International Symposium on Online Journalism April 17, 2009

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  1. The 10th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough? Katie King, Creative and Development Editor MSN UK

  2. MSN: Leading UK portal • 29 M uniques Feb 09 (Comscore) • News, Cars, Money, Entertainment, Technology are in top three in category • 25 plus channels • 25% year-on-year page view growth • Emphasis on original content, social media and video • 35 editorial staff • 40 plus editorial partners

  3. Information, community, conversation

  4. MSN UK Ad-Funded Creative SolutionsEngaging and informing users on behalf of our clients

  5. Value for clients and MSN UK audience • Content, technology, promotion, SEO • Top quality editorial • Sophisticated performance metrics • Cross platform (mobile, Hotmail, Messenger, Spaces, Xbox) • Ability to target audience • Client specific solutions • Connect to audience through web 2.0 functionality

  6. Embraced by UK news industry

  7. Questions to contemplate • What will be the future role of advertising agencies? • Will the “chaos scenario” of decreasing ad spend play out?

  8. Thank you! Katie.King@microsoft.com

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