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John Chamberlin Gerald R. Ford School of Public Policy The University of Michigan. Influencing Public Policy: Nonprofit Advocacy and Lobbying. Laying the groundwork Awareness and information Developing the organization’s positions Becoming known to the professional and political communities
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John Chamberlin Gerald R. Ford School of Public Policy The University of Michigan Influencing Public Policy:Nonprofit Advocacy and Lobbying
Laying the groundwork Awareness and information Developing the organization’s positions Becoming known to the professional and political communities Networking with other groups Being ready when the right moment arrives Be prepared with policy recommendations Legislation and/or regulations Be prepared with a political strategy: communications, coalitions, mobilization plan Stages of the Advocacy Process
Public Education Lobbying Electioneering Litigation Types of Advocacy
Elected officials Ministry officials Mass public Professionals in policy communities Political parties Candidates for elected office Targets of Advocacy
Increasing public awareness directly Public meetings Rallies that attract media attention Leaflets Posters Websites, email, blogs Public Education Campaigns
Indirect education through the media Meetings with reporters Meetings with editorial boards Letters to the editor “Op-ed” essays Advertising Call-in radio shows Public Education Campaigns
Increasing awareness among elite groups Doctors and nurses Professional societies Community organizers Teachers Church officials Public Education Campaigns
Expertise and information Scientific and technical information Case studies Preferences of the public Networks (local, national, international) Media contacts Reputation Name recognition Prominent spokespeople Volunteer time Votes Money Advocacy Resources
Definition: Deliberate attempts to influence policy decisions through forms of advocacy directed at policy makers on behalf of another person, organization or group Usually concerning specific details of legislation or regulations Lobbying
Direct lobbying by NGO staff and policy professionals (doctors, administrators, experts) Elected officials (meetings, legislative testimony) Agency officials Indirect lobbying “Grassroots” lobbying by NGO members/clients Letter writing campaigns Office visits Invitations to officials to attend public meetings Types of Lobbying
Endorsements Campaign workers Media contacts Voter registration Get out the vote campaigns Electioneering
Legal partners Pro bono attorneys Law students Medical consultants and expert witnesses Identifying potentially successful arguments Identifying strong plaintiffs Media contacts and strategies Litigation