1 / 18

GMS Webinar Series

GMS Webinar Series. Hanna Luise Hilsdorf. Michaela Weis-Heidemann. Stephanie Swaim. Use DiaMIND to identify your product benefits and compete successfully in your market!  . AGENDA for the next 30 minutes.

christiem
Download Presentation

GMS Webinar Series

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GMS Webinar Series Hanna LuiseHilsdorf Michaela Weis-Heidemann StephanieSwaim Use DiaMIND to identify your product benefitsand compete successfully in your market!  

  2. AGENDA forthenext 30 minutes Day-to-daybusinesssituationsthatrequire reliable comparisonsofproductcharacteristics 1 2 Show superiorityforyourproductcomparedtocompetition 3 Check marketforproductsthatmeetspecificcriteria 4 DiaMIND Demo 5 Questions & Answers

  3. Day-to-daybusinesssituationsthatrequore reliable comparisonsofproductcharacteristics Twopossiblesituations Situation 1 Youwould like toshowsuperiorityforyourproduct in comparisontocompetitiveproducts Situation 2 Youwould like to checkthemarketfor productsthatmeet specificcriteria

  4. Situation 1: Youwould like toshowsuperiorityforyourproduct in comparisontocompetitiveproducts Sales Rep: „Customers are asking me what makes our product better than competing products they are familiar with and recommend to patients. >> How can I answer?” ? „Isthere a toolthatcanhelp?“ Yes - DiaMINDisyourresourcetocompareyourproductswiththecompetition. !

  5. A concreteexampleProfilingtheEversense XL sensor Example – HowtoprofiletheEversense XL sensorversus competition: • Dexcom G5 • Dexcom G6 • Guardian Connect • FreeStyleLibre

  6. Solution – Step 1: Check forproductinformation in DiaMIND [Live demo:https://roche.sharepoint.com/sites/DiaMIND/SitePages/DiaMIND.aspx ]

  7. Solution – Step 2: Identify strengths of the RDC product(e.g. sensor lifetime, temporarily detacheable sensor)

  8. Solution – Step 3: Turn strengthsintobenefits(e.g. sensorlifetime)

  9. Solution – Step 3: Highlight thestrengths(e.g. on-body vibrationalarms)

  10. Solution – Step 3: Highlight thestrengths

  11. Situation 2:Check themarketforproductsthatmeetspecificcriteria An upcomingtenderisexpected. Tenderingcriteriaarepublished. Whichcompetingproductsmeetthespecifiedcriteria? ? „Isthere a toolthatcanhelp?“ Yes! DiaMIND – THE toolforcomparingyourproductswiththecompetition. !

  12. A concrete exampleCheck the market for products that meet specific criteria Requiredbloodvolume: 0.5 µL orless Measuring time: 5 seconds Hematocritrange: 15 – 60% Test stripejector Example – Tender criteriafor a BGM meter:

  13. Solution – Step 1:Check forinformation on tendercriteria in DiaMIND [Live demo:https://roche.sharepoint.com/sites/DiaMIND/SitePages/DiaMIND.aspx ]

  14. Solution – Step 2:Identify relevant competitors

  15. Solution – Step 3:Learnmoreaboutyourcompetitors

  16. SUMMARY BGM Lancingdevices CGM/FGM Smart pens DiaMIND – THE toolfor comparing all yourproducts withthecompetition ! • Pen needles • Insulin pumps • Infusion sets • Apps and • Software

  17. SUMMARY … evaluatingproductcharacteristics … identifyingstrengths (andweaknesses) … building a story on thefindings DiaMIND – THE toolfor comparing all yourproducts withthecompetition ! for Plus:- information about recalls and performance publications- „save favorite“ feature- „export to Excel“ feature !

  18. THANK YOU FOR YOUR ATTENTION. Comparing productcharacteristicsspecificallywithDiaMINDcanmaximizeyourcompetitiveedge!

More Related