The Future of Communications

1. The Future of Communications Christopher ThompsonSenior Director, Solutions MarketingCisco

2. Time Magazine Person of the Year 2006: You. “Yes, you. You control the Information Age. Welcome to your world.” “For seizing the reins of the global media... Founding and framing the new digital democracy... Beating the pros at their own game” Time Magazine’s “Person of the Year 2006: You”

5. A New Generation of Empowered End Users Innovation “The next generation of information workers will expect a highly visual, connected, contextual information workplace they can take anywhere.” - Forrester

6. One Time Zone, Real Time Working Moments Mobility and Uniformity of Experience Security and Governance New and Changing Regulations Business Continuance AND

8. Your ability to hire and retain employees is at risk • We’ve entered a new era: • The post-desktop era • The post-email era • The post-fixed workspace era • Collaboration replaces transactional communications • Every media, every time, every device, and everybody

10. 932 Real-Time, Contextual Information Borderless Enterprise EmpoweredUser 932 Government in Transformation • Grassroots innovation • Personalization • Consumer within • Contextual, Virtual, Secure • Architecture of participation • Agile business • Anytime, anywhere • Work @ home • Global talent

11. $30B Unified Comms Consolidation, Competition and Collaboration in Unified Communications IM/Web Conferencing IP Telephony Video Conferencing Mobile/Centrex

12. Consolidation, Competition and Collaboration in Unified Communications IM/Web Conferencing IP Telephony Video Conferencing Mobile/Centrex

13. Podcasting Collaboration is Driving Business Process Change Social Networking Drove the First Phase of the Human Network

14. Online TelePresence Every Experience is Delivered by the Network Everywhere, every time, every device, every media, everybody! Intelligent Network

15. Devices Applications Networks Operating Systems Collaboration begins in the workspace

16. Collaboration Demands “Open” Devices Applications Networks

17. Voice Data Mobile Telephony Enterprise Applications Mobile Telephony Voice Conferencing Desktop Applications Transport Enterprise 1.0: A World of Silos • Individual user constantly struggled to reconcile • Network silos • Different networks - different contexts • Application silos • “Cut and Paste” application integration • Collaboration silos • “Do you see what I see?”… • “Why not?” • Time spent reconciling took away from time productively collaborating

18. ApplicationLayer SCM … Comm CRM SOA Coll IntegratedNetworkServicesLayer AON Security Identity & Mobility Resource & Policy Session & Media NetworkSystemsLayer Mobile Home DataCenter Campus Branch Intelligent Network Enterprise 2010: A World of Collaboration • Empowered users rely on multi-dimensional collaboration • Workgroups • Consistent, shared and immediate view of relevant workgroup context • Applications • Seamless interfaces • Mash-Ups, SOA… • Integrated Network Services • Enable “collaborative applications” • Collaborating to achieve common goals • Anywhere, any device, anytime

19. Case Studies in Unified CommunicationsCisco Systems

20. Reduced 262 PBXs to 25 centralized UCS clusters - Removed contract PBX lease & maintenance costs - $4.5M/yr • Reduced costs - $5M/yr • Reduced long distance charges • Reduced staff, cabling costs Benefits Unified Communications at Cisco Deployment Summary • 256 locations covered • 25 Cisco UCS Clusters • 78,000 IP Phones • 59,000 Cisco UnityVoicemail boxes • 17,000 Video Telephony Advantage users Now Happening • Expanding audio conferencing with video • Home office IP Telephony extensions • Global IP Telephony apps

21. >86% reduction in voicemail systems saving est. $ 4 million dollars/yr • Consolidated to 92% fewer locations • PC-based voicemail management • Reduced IT Management costs Voice Mail E-mail One Inbox Fax Deployment Summary Now Happening • Distributed Cisco Unity at 12 locations • Currently 59,000 users on Unity • 18,500 Cisco Unity voice mail boxes in San Jose, migrated in just 8 hours • Migrate to full integrated messaging, convergence of voice mail, fax and e-mail Benefits Unified Messaging at Cisco

22. Deployment Summary • 17 Contact Centre locations globally (including 3 outsource locations) • 10+ million calls handled per year • 84 Global Contact Centre Clients • 1,385+ agents Unified Contact Centers at Cisco • Cisco web collaboration option • Centralized or Distributed treatment & queuing • $30K / month saving on Tie Lines; $19K / month savings on Carrier Routing • Reduced IT & Client Admin Support • Reduced Phone Transport Expenses • Rapid deployment of new applications Now Happening • Customers handled in a customized fashion • Web usage & knowledge capture at the call centre Benefits

23. Business Video • More dynamic, interactive; addresses different learning styles Travel savings est. $115 Million/yr • MeetingPlace • - Productivity: 4 interfaces reduced to 1; 3 minutes saved/meeting scheduled • - 75% of voice traffic shifting from PSTN to IP network • - Removal of dedicated circuits: $50,000/month saving Deployment Summary • Avg. 123 live broadcasts, 16,000 live viewers, 900 VoDs created, 242,000 internal and external viewers/qtr • Unified MeetingPlace audio and video conference • 20 million minutes a month Benefits Video & Rich Media Communications at Cisco Now Happening • Video-enabled IP Communicator • Conferencing Integration • Unified Client • Converged SIP/SCCP desktop video dial plan and solution. • Blogs / Wikis

24. Cisco TelePresence • $93 million improved sales success • $49 million accelerated sales • $29 million employee productivity • $42 million travel savings • (Projected savings over 3 year period) Deployment Summary • Launched October 2006 • Cisco deployment 110 units in July 2007 • 40 Units deployed through February 2007 • 17000 meetings to date (Sep ’07) via TelePresence • 3200 unique customer meetings • 360 trips avoided Benefits Cisco TelePresence The Future • New Business Models • Multipoint Conferencing • Business to Business