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The Future of Communications. Christopher Thompson Senior Director, Solutions Marketing Cisco. Time Magazine Person of the Year 2006: You. “Yes, you. You control the Information Age. Welcome to your world.”.

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The future of communications

The Future of Communications

Christopher ThompsonSenior Director, Solutions MarketingCisco


Time magazine person of the year 2006 you
Time Magazine Person of the Year 2006: You.

“Yes, you. You control the Information Age. Welcome to your world.”

“For seizing the reins of the global media... Founding and framing the new digital democracy...

Beating the pros at their own game”

Time Magazine’s “Person of the Year 2006: You”


A new generation of empowered end users
A New Generation of Empowered End Users

Innovation

“The next generation of information workers will expect a highly visual, connected, contextual information workplace they can take anywhere.”

- Forrester


One Time Zone, Real Time

Working Moments

Mobility and Uniformity of Experience

Security and Governance

New and Changing Regulations

Business Continuance

AND


Your ability to hire and retain employees is at risk
Your ability to hire and retain employees is at risk

  • We’ve entered a new era:

    • The post-desktop era

    • The post-email era

    • The post-fixed workspace era

  • Collaboration replaces transactional communications

    • Every media, every time, every device, and everybody


932

Real-Time, Contextual Information

Borderless Enterprise

EmpoweredUser

932

Government in Transformation

  • Grassroots innovation

  • Personalization

  • Consumer within

  • Contextual, Virtual, Secure

  • Architecture of participation

  • Agile business

  • Anytime, anywhere

  • Work @ home

  • Global talent


Consolidation competition and collaboration in unified communications

$30B

Unified

Comms

Consolidation, Competition and Collaboration in Unified Communications

IM/Web

Conferencing

IP Telephony

Video Conferencing

Mobile/Centrex


Consolidation competition and collaboration in unified communications1
Consolidation, Competition and Collaboration in Unified Communications

IM/Web

Conferencing

IP Telephony

Video Conferencing

Mobile/Centrex


Social networking drove the first phase of the human network

Podcasting Communications

Collaboration is Driving Business Process Change

Social Networking Drove the First Phase of the Human Network


Every experience is delivered by the network

Online Communications

TelePresence

Every Experience is Delivered by the Network

Everywhere, every time, every device, every media, everybody!

Intelligent Network


Collaboration begins in the workspace

Devices Communications

Applications

Networks

Operating Systems

Collaboration begins in the workspace


Collaboration demands open
Collaboration Demands “Open” Communications

Devices

Applications

Networks


Enterprise 1 0 a world of silos

Voice Communications

Data

Mobile

Telephony

Enterprise Applications

Mobile Telephony

Voice Conferencing

Desktop Applications

Transport

Enterprise 1.0: A World of Silos

  • Individual user constantly struggled to reconcile

    • Network silos

      • Different networks - different contexts

    • Application silos

      • “Cut and Paste” application integration

    • Collaboration silos

      • “Do you see what I see?”…

      • “Why not?”

  • Time spent reconciling took away from time productively collaborating


Enterprise 2010 a world of collaboration

Application CommunicationsLayer

SCM

Comm

CRM

SOA

Coll

IntegratedNetworkServicesLayer

AON

Security

Identity & Mobility

Resource & Policy

Session & Media

NetworkSystemsLayer

Mobile

Home

DataCenter

Campus

Branch

Intelligent Network

Enterprise 2010: A World of Collaboration

  • Empowered users rely on multi-dimensional collaboration

    • Workgroups

      • Consistent, shared and immediate view of relevant workgroup context

    • Applications

      • Seamless interfaces

      • Mash-Ups, SOA…

    • Integrated Network Services

      • Enable “collaborative applications”

  • Collaborating to achieve common goals

    • Anywhere, any device, anytime


Case studies in unified communications cisco systems

Case Studies in Unified Communications CommunicationsCisco Systems


Unified communications at cisco

Benefits

Unified Communications at Cisco

Deployment Summary

  • 256 locations covered

  • 25 Cisco UCS Clusters

  • 78,000 IP Phones

  • 59,000 Cisco UnityVoicemail boxes

  • 17,000 Video Telephony Advantage users

Now Happening

  • Expanding audio conferencing with video

  • Home office IP Telephony extensions

  • Global IP Telephony apps


Unified messaging at cisco

Voice Mail

E-mail

One Inbox

Fax

Deployment Summary

Now Happening

  • Distributed Cisco Unity at 12 locations

  • Currently 59,000 users on Unity

  • 18,500 Cisco Unity voice mail boxes in San Jose, migrated in just 8 hours

  • Migrate to full integrated messaging, convergence of voice mail, fax and e-mail

Benefits

Unified Messaging at Cisco


Unified contact centers at cisco

Deployment Summary dollars/yr

  • 17 Contact Centre locations globally (including 3 outsource locations)

  • 10+ million calls handled per year

  • 84 Global Contact Centre Clients

  • 1,385+ agents

Unified Contact Centers at Cisco

  • Cisco web collaboration option

  • Centralized or Distributed treatment & queuing

  • $30K / month saving on Tie Lines; $19K / month savings on Carrier Routing

  • Reduced IT & Client Admin Support

  • Reduced Phone Transport Expenses

  • Rapid deployment of new applications

Now Happening

  • Customers handled in a customized fashion

  • Web usage & knowledge capture at the call centre

Benefits


Video rich media communications at cisco

  • Business Video dollars/yr

    • More dynamic, interactive; addresses different learning styles Travel savings est. $115 Million/yr

  • MeetingPlace

    • - Productivity: 4 interfaces reduced to 1; 3 minutes saved/meeting scheduled

    • - 75% of voice traffic shifting from PSTN to IP network

    • - Removal of dedicated circuits: $50,000/month saving

Deployment Summary

  • Avg. 123 live broadcasts, 16,000 live viewers, 900 VoDs created, 242,000 internal and external viewers/qtr

  • Unified MeetingPlace audio and video conference

    • 20 million minutes a month

  • Benefits

    Video & Rich Media Communications at Cisco

    Now Happening

    • Video-enabled IP Communicator

    • Conferencing Integration

    • Unified Client

    • Converged SIP/SCCP desktop video dial plan and solution.

    • Blogs / Wikis


    Cisco telepresence

    • Cisco TelePresence dollars/yr

      • $93 million improved sales success

      • $49 million accelerated sales

      • $29 million employee productivity

      • $42 million travel savings

      • (Projected savings over 3 year period)

    Deployment Summary

    • Launched October 2006

    • Cisco deployment 110 units in July 2007

    • 40 Units deployed through February 2007

    • 17000 meetings to date (Sep ’07) via TelePresence

    • 3200 unique customer meetings

    • 360 trips avoided

    Benefits

    Cisco TelePresence

    The Future

    • New Business Models

    • Multipoint Conferencing

    • Business to Business


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