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The Future of Communications. Christopher Thompson Senior Director, Solutions Marketing Cisco. Time Magazine Person of the Year 2006: You. “Yes, you. You control the Information Age. Welcome to your world.”.

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the future of communications

The Future of Communications

Christopher ThompsonSenior Director, Solutions MarketingCisco

time magazine person of the year 2006 you
Time Magazine Person of the Year 2006: You.

“Yes, you. You control the Information Age. Welcome to your world.”

“For seizing the reins of the global media... Founding and framing the new digital democracy...

Beating the pros at their own game”

Time Magazine’s “Person of the Year 2006: You”

a new generation of empowered end users
A New Generation of Empowered End Users

Innovation

“The next generation of information workers will expect a highly visual, connected, contextual information workplace they can take anywhere.”

- Forrester

slide6

One Time Zone, Real Time

Working Moments

Mobility and Uniformity of Experience

Security and Governance

New and Changing Regulations

Business Continuance

AND

your ability to hire and retain employees is at risk
Your ability to hire and retain employees is at risk
  • We’ve entered a new era:
    • The post-desktop era
    • The post-email era
    • The post-fixed workspace era
  • Collaboration replaces transactional communications
    • Every media, every time, every device, and everybody
slide10

932

Real-Time, Contextual Information

Borderless Enterprise

EmpoweredUser

932

Government in Transformation

  • Grassroots innovation
  • Personalization
  • Consumer within
  • Contextual, Virtual, Secure
  • Architecture of participation
  • Agile business
  • Anytime, anywhere
  • Work @ home
  • Global talent
consolidation competition and collaboration in unified communications

$30B

Unified

Comms

Consolidation, Competition and Collaboration in Unified Communications

IM/Web

Conferencing

IP Telephony

Video Conferencing

Mobile/Centrex

consolidation competition and collaboration in unified communications1
Consolidation, Competition and Collaboration in Unified Communications

IM/Web

Conferencing

IP Telephony

Video Conferencing

Mobile/Centrex

social networking drove the first phase of the human network

Podcasting

Collaboration is Driving Business Process Change

Social Networking Drove the First Phase of the Human Network
every experience is delivered by the network

Online

TelePresence

Every Experience is Delivered by the Network

Everywhere, every time, every device, every media, everybody!

Intelligent Network

collaboration begins in the workspace

Devices

Applications

Networks

Operating Systems

Collaboration begins in the workspace
collaboration demands open
Collaboration Demands “Open”

Devices

Applications

Networks

enterprise 1 0 a world of silos

Voice

Data

Mobile

Telephony

Enterprise Applications

Mobile Telephony

Voice Conferencing

Desktop Applications

Transport

Enterprise 1.0: A World of Silos
  • Individual user constantly struggled to reconcile
    • Network silos
      • Different networks - different contexts
    • Application silos
      • “Cut and Paste” application integration
    • Collaboration silos
      • “Do you see what I see?”…
      • “Why not?”
  • Time spent reconciling took away from time productively collaborating
enterprise 2010 a world of collaboration

ApplicationLayer

SCM

Comm

CRM

SOA

Coll

IntegratedNetworkServicesLayer

AON

Security

Identity & Mobility

Resource & Policy

Session & Media

NetworkSystemsLayer

Mobile

Home

DataCenter

Campus

Branch

Intelligent Network

Enterprise 2010: A World of Collaboration
  • Empowered users rely on multi-dimensional collaboration
    • Workgroups
      • Consistent, shared and immediate view of relevant workgroup context
    • Applications
      • Seamless interfaces
      • Mash-Ups, SOA…
    • Integrated Network Services
      • Enable “collaborative applications”
  • Collaborating to achieve common goals
    • Anywhere, any device, anytime
unified communications at cisco

Reduced 262 PBXs to 25 centralized UCS clusters - Removed contract PBX lease & maintenance costs - $4.5M/yr

  • Reduced costs - $5M/yr
  • Reduced long distance charges
  • Reduced staff, cabling costs

Benefits

Unified Communications at Cisco

Deployment Summary

  • 256 locations covered
  • 25 Cisco UCS Clusters
  • 78,000 IP Phones
  • 59,000 Cisco UnityVoicemail boxes
  • 17,000 Video Telephony Advantage users

Now Happening

  • Expanding audio conferencing with video
  • Home office IP Telephony extensions
  • Global IP Telephony apps
unified messaging at cisco

>86% reduction in voicemail systems saving est. $ 4 million dollars/yr

  • Consolidated to 92% fewer locations
  • PC-based voicemail management
  • Reduced IT Management costs

Voice Mail

E-mail

One Inbox

Fax

Deployment Summary

Now Happening

  • Distributed Cisco Unity at 12 locations
  • Currently 59,000 users on Unity
  • 18,500 Cisco Unity voice mail boxes in San Jose, migrated in just 8 hours
  • Migrate to full integrated messaging, convergence of voice mail, fax and e-mail

Benefits

Unified Messaging at Cisco
unified contact centers at cisco

Deployment Summary

  • 17 Contact Centre locations globally (including 3 outsource locations)
  • 10+ million calls handled per year
  • 84 Global Contact Centre Clients
  • 1,385+ agents
Unified Contact Centers at Cisco
  • Cisco web collaboration option
  • Centralized or Distributed treatment & queuing
  • $30K / month saving on Tie Lines; $19K / month savings on Carrier Routing
  • Reduced IT & Client Admin Support
  • Reduced Phone Transport Expenses
  • Rapid deployment of new applications

Now Happening

  • Customers handled in a customized fashion
  • Web usage & knowledge capture at the call centre

Benefits

video rich media communications at cisco

Business Video

    • More dynamic, interactive; addresses different learning styles Travel savings est. $115 Million/yr
  • MeetingPlace
    • - Productivity: 4 interfaces reduced to 1; 3 minutes saved/meeting scheduled
    • - 75% of voice traffic shifting from PSTN to IP network
    • - Removal of dedicated circuits: $50,000/month saving

Deployment Summary

    • Avg. 123 live broadcasts, 16,000 live viewers, 900 VoDs created, 242,000 internal and external viewers/qtr
  • Unified MeetingPlace audio and video conference
    • 20 million minutes a month

Benefits

Video & Rich Media Communications at Cisco

Now Happening

  • Video-enabled IP Communicator
  • Conferencing Integration
  • Unified Client
  • Converged SIP/SCCP desktop video dial plan and solution.
  • Blogs / Wikis
cisco telepresence

Cisco TelePresence

    • $93 million improved sales success
    • $49 million accelerated sales
    • $29 million employee productivity
    • $42 million travel savings
    • (Projected savings over 3 year period)

Deployment Summary

  • Launched October 2006
  • Cisco deployment 110 units in July 2007
  • 40 Units deployed through February 2007
  • 17000 meetings to date (Sep ’07) via TelePresence
  • 3200 unique customer meetings
  • 360 trips avoided

Benefits

Cisco TelePresence

The Future

  • New Business Models
  • Multipoint Conferencing
  • Business to Business
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