Training session 7 wednesday november 14
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TRAINING SESSION 7 Wednesday, November 14. Flash Ads - Cal/Odona. Flash Ads. Ads that are created in flash. Normally these are animated. . fla – Source file (e.g. “ Beyblade.Box.fla ”) Like a Word document, changes can be made with a . fla file

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Training session 7 wednesday november 14

TRAINING SESSION 7Wednesday, November 14

Flash Ads

- Cal/Odona

Flash ads
Flash Ads

  • Ads that are created in flash. Normally these are animated.

  • .fla – Source file (e.g. “Beyblade.Box.fla”)

    • Like a Word document, changes can be made with a .fla file

    • DO NOT provide to clients unless they’ve paid for it

  • .swf – File to provide (e.g. “Beyblade.Box.swf”)

    • Like a PDF document, changes cannot be made with a .swf

Process to create flash ads
Process To Create Flash Ads

  • Ideally, when client feedback is received for the site mock up, designs of the ad concepts can begin

  • Once the ad concepts are signed off, the ad build in flash starts

  • There could be 1 designer for the first part and another for the second.

Flash ads for review
Flash Ads For Review

  • To send the ads for review:

    • Grab all files from the designer and copy to the Shared drive

    • Ask Andrew to put the ads on a page. Provide him with the folder information and exact name of ads

    • Andrew will send you a url; send this around for review


  • Helios is the system used by Ad Operations to traffick online ads

  • Communication on details of ads is through Fogbugz – Start and End dates, urls, ad creative, etc.

  • Types of ad files to upload to Fogbugz

    • Static ads – jpgs

    • Animated – swfs, gifs, or eyeReturn code/tags

Ad tag and ct codes
Ad Tag And CT Codes

  • Ads will run through Helios only if there are ad tags on the site

  • Helios can track clicks only if there are ad tags on the site

  • Basic ad types run through Helios – Leaderboards, box ads, certain badges

  • Any ads not running through Helios will need to be hard-coded

    • Ask for a “Click-thru (CT) link” on Fogbugz

    • Send the ad and the CT link to the site producer with the start and end dates


  • Third party vendor who provides ad tags (code)

  • Corus uses them for very customized ads, catfish ads, vokens/over the page (OTP), expandables

  • To get code:

    • Ideally a week before launch, send this information to Kevin Williams – swf and fla files, url, flight period, total impressions, where the ads run

    • Include Cal on the emails


  • When you get the code (it will be an attached file)

    • Save to the Shared drive

    • Send to Ad Ops via Fogbugz


  • Clicks should be tracked with each ad

    • E.g. “For the Beybladeleaderboard, there were 323 clicks”

  • More customized ones e.g. video are usually tracked through eyeReturn

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