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TEMPLATE. Local sales information for MRN’s radio partners. Please feel free to edit this presentation according to the guidelines on page 11. On average, our broadcast skews male and also attracts a large percentage of female listeners for consumer product advertisers. WHO LISTENS.

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TEMPLATE

Local sales information for MRN’s radio partners.

Please feel free to edit this presentation according to the guidelines on page 11.


On average, our broadcast skews male and also attracts a large percentage of female listeners for consumer product advertisers.

WHO LISTENS

54% of MRN’s

listeners are in

the 18-54

demographic

with a higher

than average

household

income.

Arbitron Motor Racing Network Custom Diary & PPM data, 2011 race season 3-1-2012


Compared to the general population, NASCAR/Auto Racing radio listeners are:

  • 138% more likely to have attended an auto show in the last 12 months

  • 29% more likely to own stock

  • 35% more likely to have visited a fast-food or drive-in restaurant 13 or more times in the last 30 days

  • 11% more likely to have spent $30,000 or more on a current owned or leased vehicle

  • 19% more likely to have visited a family restaurant or steakhouse six or more times in the last 30 days

  • 96% more likely to have participated in billiards or pool over the last 12 months

  • 19% more likely to have investments totaling $100,000 or more

  • 27% more likely to have attended bars/nightclubs over the last 12 months

  • 28% more likely to have a 401(k)

  • 17% more likely to have money market funds

  • 100% more likely to have participated in a fantasy sports league in the last 12 months

WHO LISTENS

GfK MRI, Doublebase 2012


WHO LISTENS listeners are:

NASCAR fans are loyal to begin with, but NASCAR fans who listen to radio are the most loyal in the sport.

Fans who keep up with NASCAR on radio:

Ipsos, 2009 NASCAR Brand Tracker. Question: Below is a series of statements people have made about NASCAR and its sponsors. For each statement please indicate whether you agree or disagree, moderately, or strongly.


WHEN THEY LISTEN listeners are:

An analysis of a full day of listening on our radio partners shows listening peaks during the race broadcast.

Data represents quarter-hours of listening to all East Coast Motor Racing Network stations by Arbitron PPM panelists on Sunday 10-23-2011 when there was a race broadcast versus quarter-hours of listening to the same stations on a Sunday without a race, 5-1-2011, in East Coast PPM markets.

Arbitron Motor Racing Network Custom Diary & PPM data, 2011 race season 3-1-2012


NASCAR fans are the most brand-loyal fans in sports. Fan loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans.

WHY THEY’RE

DIFFERENT

1 out of 3 NASCAR fans

overall and nearly half

of avid fans, listen to the

radio for NASCAR content.

Race attendees and radio listeners are NASCAR’s most passionate fans. They are twice as loyal to existing sponsors and twice as likely to try or switch brands than the average NASCAR fan.

Ipsos, 2009, NASCAR Brand Tracker


High Tech Toys loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans.

Bigger Toys

TRACK ATTENDEES

Do-It-Your-Selfers

Pets

Scarborough USA + 2011 Multi-Market, Release 1


WHO SUPPORTS NASCAR loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans.

SPONSOR INFO

NASCAR Official Partners

3MBank of AmericaCamping WorldCanadian TireChevroletCoca-ColaCoors LightCraftsman ToolsDIRECTVDodgeDuPontExideFeatherlite CoachesFeatherlite TrailersFordFreescaleFreightlinerGilletteGoodyearGrowth EnergyHead & ShouldersMarsMcLaren Electronics Systems

Mobil 1NabiscoNational Corn Growers Assoc.Nationwide InsuranceOffice DepotOld SpiceO'Reilly'sSafety-KleenSprintSunocoToyotaUnileverUPSUSGVisaK&NWhelen Engineering, Inc.

MRN Sponsors

Aaron’sAARP

American Ethanol

Anheuser-Busch

Auto Zone

Boston Beer

CarFax

CarQuest

Coca-Cola

Constant Contact

Discovery Networks

DXL

Exxon Mobil

Ford

Gatorade

Geico Insurance

Identity Guard

Kroger

Living Essentials

Lowe’s

Lumber Liquidators

NAPA Auto Parts

NHTSA

O’Reilly Auto Parts

Outback Steakhouse

Perio/Barbasol

Progressive Insurance

Quicken Loans

Red Wing

Service Master

Shell Quaker State

Sprint

Sunoco

Toyota

Valvoline

Wal-Mart

Wolverine/Cat

Wrangler

Wright Brand Bacon

Wyndham Worldwide

There are no sponsor restrictions during an MRN broadcast.


OPPORTUNITIES loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans.

LIVE EVENTS

NASCAR Sprint Cup Series

The most popular form of motorsports in the United States, MRN provides coverage of 26 events from the famous Daytona International Speedway to the season-ending finale at Homestead-Miami Speedway in South Florida.

NASCAR Nationwide Series

Young, up-and-coming drivers gain experience racing against NASCAR Sprint Cup Series drivers on the same speedways, and in the same cars. This series provides some of the most exciting competitions anywhere.

NASCAR Camping World Truck Series

This series has established its reputation with hard-charging, rough and exciting action featuring full-size trucks, NASCAR specifications, and young, enthusiastic drivers.


OPPORTUNITIES loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans.

SHORT SUPPORT PROGRAMS

NASCAR LIVE

Devoted exclusively to NASCAR and hosted by Eli Gold, this one hour talk show allows listeners an opportunity to call in and talk directly to the stars of NASCAR.

NASCAR TODAY & NASCAR TODAY Midday

Two minute daily newscasts are hosted by Woody Cain and Kyle Rickey featuring the latest information from NASCAR including race results, driver interviews, and breaking news.

NASCAR U.S.A.

An exciting country music and NASCAR racing program, NASCAR U.S.A., “America’s Tailgate Party,” features hot country music, news, and driver and artist features. Relevant content

is brought to listeners from each week’s NASCAR venue.

Ned Jarrett’s “World of Racing”

A two-and-a-half minute daily commentary, “World of Racing” is hosted by MRN anchor Joe Moore. Airing Monday-Friday, 52 weeks, this is the program’s 35th year in production.

Monday Morning Race Refresher

Two minute recap every Monday during the NASCAR Sprint Cup Series season gives highlights of the weekend’s events with driver audio and insight from the winning teams.

Morning Driver Prep Service

A seasonal prep service offers listeners pre- and post-race information, race results, point standings, track and driver history, and trivia.


STATION INFORMATION loyalty to sponsors and their propensity to switch to brands that invest in and share the passion of their sport is three times greater than non-fans.

TEMPLATE

Place your station and rate card information here. MRN

wants to make your sales success as easy as possible. Please

feel free to edit this presentation to suit your local sales needs.

We ask that you credit sources appropriately and where

needed. If you have any questions please contact Radio

Partnerships at (704) 262-6712.


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