Pay it forward the one for one model
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Pay it Forward: the One for One model. Alley Cheung WMBA 510 – Global Enterprise Management Angelo A. Camillo , Ph.D. April 3, 2013. Responsibilities of a company. Honor human rights Demonstrate care Prevent long-term unintended consequences Honor sustainability

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Pay it Forward: the One for One model

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Pay it forward the one for one model

Pay it Forward: the One for One model

Alley Cheung

WMBA 510 –

Global Enterprise Management

Angelo A. Camillo, Ph.D.

April 3, 2013


Responsibilities of a company

Responsibilities of a company

  • Honor human rights

  • Demonstrate care

  • Prevent long-term unintended consequences

  • Honor sustainability

  • Lead with transparency

  • To do the big job

  • Get people involved

  • Transform business into a force for good

  • Pay it forward

  • Make a change to the world


Pay it forward the one for one model

Steps to change the business cultures:

Treating the Symptom

Treating the Cause

Restoring Health


Treating the symptom buy one give one

Treating the Symptom –“Buy One, Give One”

  • Fulfill immediate, basic need

  • Donations-based programs

  • E.g. TOMS

    • Help preventing soil-transmitted diseases

    • Provide recipients access to schools


More examples

More Examples:


Treating the cause buy one hire one

Treating the Cause –“Buy One, Hire One”

  • Gets to the root cause of the problem – poverty

  • Safeguards against the unintended negative by-product of foreign aid, i.e. A culture of Western dependency

  • E.g. VisionSpring

    • Focus on job creation

    • Provide trainings to people in developing countries

    • To provide eye exams and sell affordable glasses to their community


Starbucks creates jobs in costa rica

Starbucks creates jobs in Costa Rica


Restoring health buy one fund one

Restoring Health –“Buy One, Fund One”

  • Fulfill higher-level needs

  • Create fully sustainable business model

  • E.g. The Naked Hippie

    • Self-described “purposed brand”

    • Invests profits in micro-loans

    • Helps individuals in developing countries to support themselves and make a difference

    • Respects and strengthens the capacity of people

    • Help them to identify their own problems and opportunities


Next step influence others

Next step: Influence others


Final thoughts

Final Thoughts


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