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Outline. SWOT Participants print Goal IA IA - Digital platform IA – Event page KPI Budget. SWOT. Strength. Scenario atmosphere Low price Well-design Various categories Completed catalog. Weaknesses. Spot shortness Unstable Texture. Eco-Consciousness Children Right Care

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Outline

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Outline

Outline

  • SWOT

  • Participantsprint

  • Goal

  • IA

    • IA - Digital platform

    • IA – Event page

      • KPI

  • Budget


Outline

SWOT

  • Strength

  • Scenario atmosphere

  • Low price

  • Well-design

  • Various categories

  • Completed catalog

  • Weaknesses

  • Spot shortness

  • Unstable Texture

  • Eco-Consciousness

  • Children Right Care

  • Fair Trade

  • Opportunity

  • Other same price furniture chain shop (ex: HOLA)

  • Threat


Participants print 1 2

Participantsprint 1/2

  • Target customers:

    • Young families that want stylish furniture

  • Elisa

    • A 29-year old married female interior designer working for a well-known studio.

    • Fairly art-savvy, having been a professional designer for over 5 years

    • Lives in a middle-class neighborhood in an apartment in Taipei with her twins, Ian and Ada

    • Her husband, Ken, who works as an editor in chief in a famous sports magazine.


Participants print 2 2

Participantsprint 2/2

  • Cares about living quality

  • Wants her children to have a sense of beauty

  • Makes approximately NTD$480000/year

  • Goes to museum and art exhibition twice a month with her family

  • Reading designing magazines for inspirations.

  • Simple design and Modernism

  • A member of Wine-Max, a wine-tasting forum, enjoys wine tasting

  • Attends wine tasting events with her husband

  • Going to Sweden with her family and having her own bar


Outline

Goal

MorevisitorsonIKEAwebsite


Outline

  • Banner

  • Text-link

  • Keyword

  • Viralvideo

  • Facebookfanpage

IA

  • IKEA’shomepage

Digital platform

  • 0.0Eventpage+rules+introductionflash

Event page

  • 1.0 Game

  • 2.0 Ranking

  • 3.0 Winning list

  • 1.1Facebookshare(mandatory)


Ia digital platform

  • Banner

  • Text-link

  • Keyword

  • Viralvideo

  • Facebookfanpage

IA-Digital platform

@Yahoo

[email protected]

“椅~啊走起兜位呀?[email protected]

@YouTube


Main characters

Main Characters

  • Ken

  • male, 33-year old, married, an editor

Ian

Ada

  • Elisa

  • middle class, living in Taipei

  • a art-savvy & professional designer


Story

Story


Story1

Story

– Mission –

Find out

– Participants –


Story2

Story


Ia event page

IA-Event page

  • Scatteredphotos

  • zoomin

  • findchair(Specialtargetforspecialoccasions)

  • score

  • shareonFB

  • IKEA’shomepage

  • 0.0Eventpage+rules+introductionflash

  • 1.0 Game

  • 2.0 Ranking

  • 3.0 Winning list

  • 1.1Facebookshare(mandatory)


Outline

KPI


Budget

Budget

NTD$660,000

NTD$100,000

NTD$1,000,000

  • Total:

    • $2,112,500

NTD$60,000/3 months

NTD$100,000

NTD$50,000x3=150,000

NTD$6,000x5=30,000

NTD$1,000x10=10,000

NTD$50x50=2,500


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