marketing projects events
Download
Skip this Video
Download Presentation
Marketing Projects Events

Loading in 2 Seconds...

play fullscreen
1 / 15

Marketing Projects Events - PowerPoint PPT Presentation


  • 129 Views
  • Uploaded on

Marketing Projects Events. Your Challenge. It’s easier for your prospect to ignore you. TURN THEM ON TO YOUR MESSAGE. Science and the brain. Senses rule the decision making process 88% of brain activity is sub-conscious Simple thoughts penetrate more easily

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Marketing Projects Events' - chiko


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
your challenge
Your Challenge

It’s easier for your prospect

to ignore you

TURN THEM ON TO YOUR MESSAGE

science and the brain
Science and the brain
  • Senses rule the decision making process
    • 88% of brain activity is sub-conscious
  • Simple thoughts penetrate more easily
  • EMOTION impacts more strongly than logic
  • How we process info:
    • 3-5 seconds: is this RELEVANT to me
    • 5-15 SECONDS: validate initial impression

Source: Body of Truth by Dan Hill

simplicity is key to understanding
Simplicity is key to understanding

Brucciani: Wi-Fi

Canon: Powershot S90

emotions affect actions
Emotions affect actions
  • Fear of loss
    • More powerful than promise of gain
  • Anger
  • Love
  • Desire
  • Envy
  • Greed
  • Guilt
  • Pride
  • Disbelief
focus on benefits
Focus on Benefits

Suitcase Features

USA-made 1050 Denier Ballistic Nylon

Strong, lightweight honeycomb frame

Double ball-bearing, in-line skate wheels

Expansion zip

Adjustable hanging straps

focus on benefits1
Focus on Benefits

Suitcase Features

USA-made 1050 Denier Ballistic Nylon

Strong, lightweight honeycomb frame

Double ball-bearing, in-line skate wheels

Expansion zip

Adjustable hanging straps

Benefit to you

Tear, abrasion and puncture resistance far better than foreign ballistic fabrics

Nearly indestructible, remembers its original shape if “crunched” by baggage handlers

Strong, low rolling resistance, space-saving design, recessed for protection

Adds additional space for souvenirs (or dirty clothes) coming home

Carry other small bags handing off the front

reassurance
Reassurance

Why should I trust you?

Establish your authority with:

Awards *Testimonials* Reviews * Endorsements

value is more than price
Value is more than price

Competitor comparison could have added even more value

re enforce your ethics
Re-enforce your ethics

If I do business with you….

  • will it be a hassle?
  • do you keep your promises?
  • will you treat me with respect?
  • how good is your guarantee?
in summary
In Summary

Getting prospects to listen to your message

SIMPLE

EMOTION

BENEFITS

REVIEWS

VALUE

GUARANTEE

C O N N E C T

your next challenge
Your NEXT challenge

and

or

Resources

Expertise

satellite can help you
Satellite can help you

Exhibitions

(Trade

& Public)

Marketing materials

Marketing

campaigns

Account mgment

PR & advertising

Web content management

Video production

Social media management

Business /

process reviews

www.satellite.uk.net

Market/ competitor research

Digital /online marketing

Product launches

Marketing strategy

Event mgment

ad