Marketing projects events
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Marketing Projects Events. Your Challenge. It’s easier for your prospect to ignore you. TURN THEM ON TO YOUR MESSAGE. Science and the brain. Senses rule the decision making process 88% of brain activity is sub-conscious Simple thoughts penetrate more easily

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Marketing Projects Events

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Marketing projects events

Marketing Projects Events


Your challenge

Your Challenge

It’s easier for your prospect

to ignore you

TURN THEM ON TO YOUR MESSAGE


Science and the brain

Science and the brain

  • Senses rule the decision making process

    • 88% of brain activity is sub-conscious

  • Simple thoughts penetrate more easily

  • EMOTION impacts more strongly than logic

  • How we process info:

    • 3-5 seconds: is this RELEVANT to me

    • 5-15 SECONDS: validate initial impression

Source: Body of Truth by Dan Hill


Focus your message to drive more sales

Focus your messageto drive more sales


Simplicity is key to understanding

Simplicity is key to understanding

Brucciani: Wi-Fi

Canon: Powershot S90


Emotions affect actions

Emotions affect actions

  • Fear of loss

    • More powerful than promise of gain

  • Anger

  • Love

  • Desire

  • Envy

  • Greed

  • Guilt

  • Pride

  • Disbelief


Focus on benefits

Focus on Benefits

Suitcase Features

USA-made 1050 Denier Ballistic Nylon

Strong, lightweight honeycomb frame

Double ball-bearing, in-line skate wheels

Expansion zip

Adjustable hanging straps


Focus on benefits1

Focus on Benefits

Suitcase Features

USA-made 1050 Denier Ballistic Nylon

Strong, lightweight honeycomb frame

Double ball-bearing, in-line skate wheels

Expansion zip

Adjustable hanging straps

Benefit to you

Tear, abrasion and puncture resistance far better than foreign ballistic fabrics

Nearly indestructible, remembers its original shape if “crunched” by baggage handlers

Strong, low rolling resistance, space-saving design, recessed for protection

Adds additional space for souvenirs (or dirty clothes) coming home

Carry other small bags handing off the front


Reassurance

Reassurance

Why should I trust you?

Establish your authority with:

Awards *Testimonials* Reviews * Endorsements


Value is more than price

Value is more than price

Competitor comparison could have added even more value


Re enforce your ethics

Re-enforce your ethics

If I do business with you….

  • will it be a hassle?

  • do you keep your promises?

  • will you treat me with respect?

  • how good is your guarantee?


In summary

In Summary

Getting prospects to listen to your message

SIMPLE

EMOTION

BENEFITS

REVIEWS

VALUE

GUARANTEE

C O N N E C T


Your next challenge

Your NEXT challenge

and

or

Resources

Expertise


Satellite can help you

Satellite can help you

Exhibitions

(Trade

& Public)

Marketing materials

Marketing

campaigns

Account mgment

PR & advertising

Web content management

Video production

Social media management

Business /

process reviews

www.satellite.uk.net

Market/ competitor research

Digital /online marketing

Product launches

Marketing strategy

Event mgment


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