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Southwest Airlines

Southwest Airlines. Team Members: Aretas Coleman, Jeremy Lewis, Krystal Brown, Terry Kerr, and Jasmine Cooley. History of SWA. History . Life cycle. nearly 35,000 Employees in 35 states,and growing. Mission .

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Southwest Airlines

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  1. Southwest Airlines Team Members: Aretas Coleman, Jeremy Lewis, Krystal Brown, Terry Kerr, and Jasmine Cooley

  2. History of SWA

  3. History

  4. Life cycle • nearly 35,000 Employees in 35 states,and growing

  5. Mission • The mission of SWA is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit • To Employees: • We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

  6. Goals

  7. strategies • Internal process approach • Defender Strategy • Low cost leadership • Chart on pg 73 • http://www.nytimes.com/2010/11/21/business/21south.html • http://www.bloomberg.com/news/2010-09-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html

  8. Culture • Work Hard • Desire to be the best • Be courageous • Display urgency • Persevere • Innovate • Follow The Golden Rule • Adhere to the Principles • Treat others with respect • Put others first • Be egalitarian • Demonstrate proactive • Customer Service • Embrace the SWA Family • Have FUN • Don't take yourself too seriously • Maintain perspective • Celebrate successes • Enjoy your work • Be a passionate Teamplayer

  9. Culture • Clan culture • Clan control • Values

  10. Management • Size:nearly 35,000 Employees in 35 states,and growing

  11. External environment • High Uncertainty • Opportunities • Threats • Resource availability

  12. Human resources

  13. Human Resources

  14. Interorganizational Relationships • Population Ecology • Variation->selection->retention • ecosystem

  15. Interorganizational relationships

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