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Today’s Mission. Review operations of YMCTB Share outline of TB’s efforts Inform about process for 5 year renewal of TID renewal Answer questions. Yosemite Mariposa Co. Tourism Bureau . Who We Are Terry Selk , Executive Director Julie Hadzega , Marketing Coordinator

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Presentation Transcript
Today s mission
Today’s Mission

  • Review operations of YMCTB

  • Share outline of TB’s efforts

  • Inform about process for 5 year renewal of TID renewal

  • Answer questions


Yosemite Mariposa Co. Tourism Bureau

  • Who We Are

  • Terry Selk, Executive Director

  • Julie Hadzega, Marketing Coordinator

  • Windy Gonzalez, Administrate Assistant

  • Board of Directors consists of lodging sector representatives

  • Marketing Committee represented by lodging sectors


YOSEMITE / MARIPOSA COUNTY

TOURISM BUREAU

A World-Class Destination for All Seasons


2012-2013 Budget

  • TID - $1,200,000 projected annually (199 lodging facilities/associations)

  • County - $500,000 projected annually

  • TID = 1% of gross short term stays

  • Why a TID?

  • Governance by Board of Directors and County Board of Supervisors

  • Marketing Committee directs budget expenditures


Goals and objectives
Goals and Objectives

  • Generate offseason room nights

  • Motivate longer length of stay

  • Promote events, attractions, activities and dining/shopping

  • Focus on core markets and underdeveloped niche markets

  • Assist community businesses


Yosemite Mariposa Co. Tourism Bureau

  • 2011-2012 Results

  • (HomeofYosemite bounce rate, page views, etc.)

  • (Seasonal ad impressions, database collection, lead generation, etc.)

  • Recognition/awards

  • Growth of visitors to the Park/MC since inception of TID in 2007)


Yosemite Mariposa Co. Tourism Bureau

  • Strategy for 2012-13

  • Strengthen positioning internationally

  • Leverage budget through alignment with like consumer brands

  • Build on partnership with the County

  • Pursue stronger consumer awareness via creative outreach efforts


Consumer Initiatives

  • Engage Yosemite Nation fan base

  • Improve functionality of Yosemite.com

  • Continue rebranding of website – YosemiteExperience.com

  • Revise Destination Vacation Planner

  • Seasonal ad campaigns

  • Expand media and pr efforts


Trade and Media Initiatives

  • Key travel trade exhibitions

  • Host travel media and trade education tours

  • Participate in special event promotions

  • Launch TI Ambassador Program

  • Engage Mariposa County community


Seasonal Ad Campaigns

Picture of co-op ad

  • Picture of hantavirus ad


Visit California Guide

Yosemite Insert

13


AAA Co-op Ad in

VIA Magazine

“Destination of the Week”




Follow yosemite mariposa county
Follow Yosemite/Mariposa County

Join “YOSEMITE NATION” Today

The online community and voice of

Yosemite/Mariposa County Tourism Bureau

Facebook:

Twitter:

Flickr & Half Dome Club:

Home of Yosemite Blog:

www.YosemiteExperience.com


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