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Today’s Mission. Review operations of YMCTB Share outline of TB’s efforts Inform about process for 5 year renewal of TID renewal Answer questions. Yosemite Mariposa Co. Tourism Bureau . Who We Are Terry Selk , Executive Director Julie Hadzega , Marketing Coordinator

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Presentation Transcript
today s mission
Today’s Mission
  • Review operations of YMCTB
  • Share outline of TB’s efforts
  • Inform about process for 5 year renewal of TID renewal
  • Answer questions
slide3

Yosemite Mariposa Co. Tourism Bureau

  • Who We Are
  • Terry Selk, Executive Director
  • Julie Hadzega, Marketing Coordinator
  • Windy Gonzalez, Administrate Assistant
  • Board of Directors consists of lodging sector representatives
  • Marketing Committee represented by lodging sectors
slide4

YOSEMITE / MARIPOSA COUNTY

TOURISM BUREAU

A World-Class Destination for All Seasons

slide5

2012-2013 Budget

  • TID - $1,200,000 projected annually (199 lodging facilities/associations)
  • County - $500,000 projected annually
  • TID = 1% of gross short term stays
  • Why a TID?
  • Governance by Board of Directors and County Board of Supervisors
  • Marketing Committee directs budget expenditures
goals and objectives
Goals and Objectives
  • Generate offseason room nights
  • Motivate longer length of stay
  • Promote events, attractions, activities and dining/shopping
  • Focus on core markets and underdeveloped niche markets
  • Assist community businesses
slide7

Yosemite Mariposa Co. Tourism Bureau

  • 2011-2012 Results
  • (HomeofYosemite bounce rate, page views, etc.)
  • (Seasonal ad impressions, database collection, lead generation, etc.)
  • Recognition/awards
  • Growth of visitors to the Park/MC since inception of TID in 2007)
slide8

Yosemite Mariposa Co. Tourism Bureau

  • Strategy for 2012-13
  • Strengthen positioning internationally
  • Leverage budget through alignment with like consumer brands
  • Build on partnership with the County
  • Pursue stronger consumer awareness via creative outreach efforts
slide9

Consumer Initiatives

  • Engage Yosemite Nation fan base
  • Improve functionality of Yosemite.com
  • Continue rebranding of website – YosemiteExperience.com
  • Revise Destination Vacation Planner
  • Seasonal ad campaigns
  • Expand media and pr efforts
slide10

Trade and Media Initiatives

  • Key travel trade exhibitions
  • Host travel media and trade education tours
  • Participate in special event promotions
  • Launch TI Ambassador Program
  • Engage Mariposa County community
slide11

Seasonal Ad Campaigns

Picture of co-op ad

  • Picture of hantavirus ad
slide12

Visit California Guide

Yosemite Insert

13

slide13

AAA Co-op Ad in

VIA Magazine

“Destination of the Week”

follow yosemite mariposa county
Follow Yosemite/Mariposa County

Join “YOSEMITE NATION” Today

The online community and voice of

Yosemite/Mariposa County Tourism Bureau

Facebook:

Twitter:

Flickr & Half Dome Club:

Home of Yosemite Blog:

www.YosemiteExperience.com

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