Building Value through People, Ethics and Diversity. The HCC philosophy: People are the Center Point. Your people can be a unique asset in differentiating your brand through their: Skills Diversity Perspective Potential Behavior.
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Premier companies and organizations know the value of developing
and sharing best practices on staffing, diversity and ethics.
Our extensive background in human capital issues and communications
has made a difference for PricewaterhouseCoopers, Waste
Management, Brookdale Senior Living, Marquette University
and other Fortune-ranked companies.
We use the attributes of human capital – your leaders and employees – to position your company for advantage in today’s competitive
and increasingly more global business marketplace.
And yet a gap exists …
The evidence supports that high-performing companies create an effective communications-driven culture that syncs with strategic intent.
These are some of the issues that have kept our clients awake at night.
What leadership initiatives do you need to take this year?
Challenge: Win award and use it for advantage in a tough market for premier talent.
Opportunity: Leverage PwC’s recognition as one of Working Mothers “Top 10 Best Places To Work.”
Results: Reduced recruitment & retention expenses by increasing awareness through more than 25 million media impressions. Targeted media in local key markets where this issue was most acute, including San Francisco, New York, Chicago, Boston, Atlanta, North Carolina, Minneapolis, Maryland, Texas, Orange County and New Jersey.
Challenge: Brookdale Senior Living needed to
forge a new identity in the aftermath of a merger.
Opportunity:Work with management from both companies to determine brand attributes for the merged company by soliciting input from inside the company, as well as from potential clients.
Results:Following a series of focus groups (8 external in four major markets & 4 employee groups across all geographies) the following was accomplished:
Challenge:Establish our client’s leadership in diversity initiatives (and consulting) through the most cost-effective means.
Opportunity:Create and share a library of content available to diversity executives via a company-sponsored Website.
Results:This award-winning Website, promoting PwC’s Diversity Initiatives, positively increased perceptions among targeted “new hire” audiences. Also compressed sales cycle for nascent Diversity Practice.
Risky Lessons From Judo & Fast Cars
by Sarah Murray
When Ed Machir became a partner at PricewaterhouseCoopers he hardly imagined himself being challenged by a judo black belt. Nor did Ann Thornburg, another partner, expect to find herself working on solving a murder mystery.
Challenge: Realize company’s full potential following a lengthy and complicated merger of equals.
Opportunity: Unite leadership thru “third party” validation of comprehensive, ground-breaking learning & education initiative designed to bring senior management together.
Results: Developed Financial Times feature that objectively positioned company as a leader in the professional services industry, raised partners’ perceptions on merger success by more than 10%.
Challenge: Gain recognition of leadership role in employing women and minorities with those same audiences.
Opportunity: Develop a series of ghostwritten articles for leadership positioning on a range of diversity & ethics issues.
Results: Stories appeared in targeted national business publications to measurably underscore the firm’s commitment to the critical audiences (women & minorities).
Challenge: Extend Waste Management’s (WM) corporate diversity reputation proactively for lasting market and brand advantage.
Opportunity: Create “high-intensity credibility” around WM diversity with strategically valued audiences through uniquely available media.
Results: Determined that the“soul of a company” story, based on WM’s diversity philosophy and practices, could best be told in Diversity Journal to achieve the following:
We have been recognized consistently for our award-winning client work.
Our team provides complete and absolute communications focus on your HR objectives through the combination of 40 years corporate strategic involvement. As needed, we apply Web & graphic design, media planning, original and secondary research, best practices application
and material creation.
Our mission is to passionately pursue human capital communications excellence while achieving high levels of client service through the energetic development and delivery of elegant, enduring and measurable business solutions.