MEDIA MEASUREMENT SOLUTIONS. From the global media analyst team at CARMA. 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com. CARMA’S OFFERING: CONNECTING CLIENTS’ OUTLAY, OUTPUT, OUTCOME. Traditional & Social Media Measurement & Analysis
From the global media analyst team at CARMA
1615 M Street, NW; Suite 750
Washington, DC 20036 USA Tel 1.202.842.1818
CARMA’S OFFERING: CONNECTING CLIENTS’ OUTLAY, OUTPUT, OUTCOME
Traditional & Social Media Measurement & Analysis
Bridging the gap: a human eye on traditional media for nuance & a partially-automated method applied to social media for volume and speed.
In-family affiliations: 50+ global polling and market research firms helping us help clients connect
output to outcomes
Pre-campaign, formative, post-campaign evaluative insights, implications and data to demonstrate ROI , validate intuition and drive strategy
OgilvyBurson-MarstellerMS&LRuder-FinnTaylor PRCoyne PR
CARMA’S STRENGHTS (compared to fully automated solutions)
Quantitative and qualitative analysis of traditional & social media
with an unmatched, flexible, customizable blend of
human-based methods for nuance and depth with automation for volume and speed;
delivered through both online dashboards and deeply analytical, written reports
We analyze so you don’t have to. Our reports are supplemented by clients’ 365/24/7 access to CARMA Online to manage the ‘day-to-day’ with some cross-tabbing and exporting of charts & graphs
For every story researched, CARMA tracks (at minimum) the following elements:
In addition to tracking, analyzing and cross-tabbing wide range of topics, issues, attributes or variables…
…CARMA examines and scores factors that speak to the quality of the story + how favorable the story was in its entirety & context.
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Bridge the Gap with
Human analysis but not the full CARMA method applied to only a sample of client’s social media universe. Focus on tone, messages, sources.
Sentiment. (That ‘learns.’ It can be manually overridden)
Age, gender, city-level geography, language and other demographic information.
Compare by competitors or topics.
Language processing and text analytics to understand emerging trends and topics.
Linking media performance to tangible outcomes
CARMA CONNECT: LINKING MEDIA PERFORMANCE TO TNAGILBE OUTCOMES
Consulting on all things PR
Research & Measurement
Experience:We are the world’s longest established media analysis firm, and we have worked with hundreds of clients including numerous Fortune 500 firms as well as mid-sized companies
Methodology:A strong methodology is the power behind our analysis and remains unmatched in the industry; our measurement system was developed in conjunction with PR and survey research professionals, and has been evaluated and endorsed by university professors
Insight: We go beyond “hits,” “counts” and a mass of numbers to provide context, insights, implications and strategic considerations through true media analysis; we provide far more than just do-it-yourself web-based tools
Global Reach:We have the strongest international media analysis network, with 14 global offices dedicated to the same media measurement principles and methodology
Output to Outcome:We have a unique set of methods and people with experience in properly applying those methods that enable us to connect media performance data with clients’ tangible outcomes
Objectivity: As an independent research firm we are able to offer objective analysis and are free to work with other best-in-class partners
Technology:Our human-based research process is complemented by technology, when and where appropriate; we offer clients web-based access to their data so that they may conduct their own ad hoc queries, but we back this up with expert analysis that puts the data into context
Customization:Our measurements and deliverables are not limited to a set of pre-defined web metrics or a software template; we completely customize each client measurement program, from the types of measures included to the type of deliverables; we will work closely with you to fully understand your goals and comprehensively address all of your objectives
Affiliations: CARMA International is affiliated with the Gallup International Association / Worldwide Independent Network of Market Research companies comprised of more than 50 of the largest independent public opinion and market research companies