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For Presentation & Training Information:. Mark Goldstein President & Co-Founder Impact Presentations Group Co-Founder Age Wave. [email protected] Impactpresentationsgroup.com 925 735-9120. The Alliance for Healthy Aging.

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Impactpresenters comcast impactpresentationsgroup 925 735 9120

For Presentation & Training Information:

Mark Goldstein

President & Co-Founder

Impact Presentations Group

Co-Founder Age Wave

[email protected]

Impactpresentationsgroup.com

925 735-9120


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Alliance for Healthy Aging

Initiative including ground-breaking research, publications, websites, events and seminars designed to help managed care professionals understand the “New” mature consumer.

Key Learning:Virtually no recognition on the part of physicians, managed care firms and retail pharmacies that “New” mature consumers will dramatically alter the health care landscape.


The alliance for healthy aging

The Alliance for Healthy Aging

Objectives: To provide expertise on the care and service needs of the Medicare risk population to Alliance members

  • Active 1992-1998

  • 74 HMO Members Nationally

  • Participating Plans Represented 70% of U.S. Medicare Risk Lives

  • Plan Senior Management Participation

  • Searle Senior Management and ND Participation


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Blue Cross Blue Shield:Ageless Heroes

Multi-faceted program including PBS special, national awards program, national/local events, designed to enhance brand equity among 65+ consumers.

Key Learning:Interest in extraordinary activities in mature people transcends differences in gender, ethnicity, age and income… aspirational images of older people creates an emotional bond that creates a solid foundation for enhancing a brand.


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Staying On TopTheChallenge of

JewishAging Services


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Responding to anEver Changing World


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Solution:Understanding & Aligning

with Key Trends

The Future is Now


Acceleration of the sigmoid curve

Key Trend of American Marketplace:

Acceleration of the Sigmoid Curve


Acceleration of the sigmoid curve1

Accelerating

Applies everywhere

Most “re-inventions” start too late

Acceleration of the Sigmoid Curve


Maximize the opportunity

Maximize the Opportunity

Re-invent Yourself During the “Success Zone”

Success Zone

Up and Coming

Has Been


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Maximizing the Opportunities of…

Aging & The

Jewish Identity

A Discussion about Possibilities…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Jewish

Culture

American

Marketplace

Age Wave

3-Way Intersection coming to you…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Perfect Storm

  • The Longevity Revolution

  • Family Caregiver Crisis

  • Healthcare Cost Explosion

  • Demise of the Patriarchal System

  • New Healthcare Trends & Technologies

  • Fragmentation of the

  • Jewish Community

  • Aging of the Jewish

  • Baby Boomer


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The

Longevity

Revolution

Age Wave


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Single Greatest

Achievement of the

20th Century…

Additional 30 Years to

Human Life…


2000 2020

Change in Population Growth

2000 – 2020

Total U.S.

Population Growth

18%

Source: U.S. Census, 2000


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Currently

60+ Population

is growing at a rate

of 10,000 per day


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Millions

Growth of

the 65+ Population

Will Double

By 2030

1900-2030

2030

Source: U.S. Bureau of Census


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Millions

Growth ofthe 85+Population

1990-2050

700% Increase

Source: U.S. Bureau of Census


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Will Extended

Longevity be

a Blessing

or a Curse…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Family Caregiver Crisis

Building Relationships

with Adult Children

while serving

Their Aging Parents

IPG Family Caregiving

Seminar Available


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Family Caregiver Crisis

  Nearly 40 million Americans

are Family Caregivers

Over 30% of All AmericanHouseholds Have

Care giving Responsibilities

for Older Dependent Adults

Source: Washington Business Group on Health

Age Wave Analysis


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Family Caregiving Crisis

Nearly 3 out of 4 Family Caregivers

Are Women:

  • Adult Daughter

  • Adult Daughter-in-Law

  • Wife

…and in many cases, a Working

Woman with Children to Raise~


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Family Caregiving Crisis

Caregiving has created problems

For Working Women:

  • On the job stress

  • Loss of focus

  • Late arrival

  • Leaving early

  • Negative impact on children & family

  • Leave of absence

  • 15% had to quit their job


Half of all 50 women are single

Widowed

28%

Married

53.7%

Divorced

11.7%

Half of all50+ Women are Single

Separated

1.9%

Never Married

4.7%

Source: U.S. Census, CPS, 1998


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Family Caregiving Crisis

Family CaregiversProvide:$300 BillionWorth of Unpaid

Services Each Yearof Women

Source: Family Caregivers in the United States, 1997


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Family Caregivers Need Support

  • Defining the Caregiver Role

  • Anticipating the Caregiver Role

  • Stepping into the Caregiver Role

  • Facing the Challenge

  • Enduring the 7 Levels of Caregiving

  • Facing the Inevitable

  • Dealing with Guilt

of Women

Impact Presentations Group: Family Caregiver Seminar


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The

Shifting

American

Marketplace

American

Marketplace


Health spending explosion

Health Spending Explosion

The US Healthcare Industry is

Worlds 6th Largest Economy

70% spending done by –

10% of patients

Source: Boston Univ. School of PH, 2005


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Demise of the Patriarchal System

Shift away from

Traditional Pensions

&

Healthcare

Benefits


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Demise of the Patriarchal System

Defined-Benefit Pensions Peaked

in the late 1970's

62% of all workers were covered

solely by such plans…

…by1997 only 13% and falling

Employee Benefit Research Institute


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Working Adults Uninsured…

Of the nearly 50 million

uninsured in the US –

more than 20 million

are adults with jobs

CDC/2003


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Unhealthy Aging will

Bankrupt America…


Health spending explosion1

Health Spending Explosion

The Biggest Future

Trend in Aging Services:

Impact the

Health Spending Explosion

Through

Successful Aging


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Four Trends That Will Transform

The Future of Health Care

Driven by Genomics:

  • The Diagnostics & Treatment Revolution

  • The Reinvention of Prevention

  • The Reorganization of Medicine

  • The Bioethical Dilemma


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Boomers are on

a Quest for a New

Approach to Aging…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

American Marketplace

Targets Anti-Aging Trend…

In the midst of

extreme approaches…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Sanity will prevail…

Lead by Competent Experts…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Body &

Mind have made

Great Strides

In the American

Marketplace…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

…The Spirit Remains

Politically

Incorrect

In America


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The

Jewish

American

Culture

Jewish

Culture


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Fragmentation of Jewish Community

The “Sacred” Jewish Community;

Beginnings of the 20th Century in

New York’s

Lower East Side


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Fragmentation of Jewish Community

The Eastern European

Jewish Community Obliterated

By the Holocaust


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Fragmentation of Jewish Community

Mid-20th Century Jewish

Migration to Suburbia

Dissolves the

Jewish

Community…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Fragmentation of Jewish Community

Results:

Leading to the

Fragmentation

Of the Jewish

Community


Impactpresenters comcast impactpresentationsgroup 925 735 9120

There is no current

vehicle providing

mass appeal to the

fragmented Jewish

Community


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Fragmentation of Jewish Community

Only the Orthodox

Jews Maintain the

“Sacred” Space

In Suburbia


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Fragmentation of Jewish Community

Jewish American

Baby Boomers

Are

Culturally American


Impactpresenters comcast impactpresentationsgroup 925 735 9120

As Boomers Age, the Center of Gravity Shifts with them


Impactpresenters comcast impactpresentationsgroup 925 735 9120

During the 1960’s & 1970’s

Over 75% of Catholic,

Protestant & Jewish

Baby Boomers turned away from

Traditional Religion


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Jewish Baby Boomer

A Target that is more

Spiritual than

Religious


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Jewish Baby Boomer

Jewish Baby Boomers are

less about Jewish Identity

And more about the

Jewish Experience


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Components of the Jewish Experience

  • Self-Improvement

  • Self-Realization

  • Spiritual Development

  • Inspired Jewish Journeys

  • Caring for Family &

  • Community Elders

  • In Harmony rather than Chaos

  • Contributing to the Greater Good


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Jewish Baby Boomer

Being Jewish is one of many

Components of Jewish

Baby Boomer Identity

It is neither the

Dominant Component

nor a Constant


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The Jewish Baby Boomer

Today only 13% of Baby

Boomer Jews feel that

Jewish Neighborhoods

Are Important


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Reinvention of the Jewish Agenda to:

  • Personal & Spiritual Development

  • Caring for Children & Elders

  • Community Support

  • Social Justice & Equality

  • Ecology

  • Charity


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Jewish Baby Boomers Reinvent

The Jewish Community:

Without Communal Identification,

Baby Boomers are not tied to

Communal Responsibility

We must Re-Invent this “Virtual”

Community…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

held together by identity with a …

Just Cause &

Jewish Spiritual Journey


Impactpresenters comcast impactpresentationsgroup 925 735 9120

“Give evidence that Judaism has a

formula for a rich inner,

Spiritual life in a society that

otherwise engages in the

idolatry of consumerism.”

Rabbi Sidney Schwarz, 2002


All jewish adults

All Jewish Adults...

Are Committed/

Commanded to Eldercare


Impactpresenters comcast impactpresentationsgroup 925 735 9120

“You shall rise before the aged

and show deference to the old”

Leviticus 19:32


Impactpresenters comcast impactpresentationsgroup 925 735 9120

“We can feel something only

out of its opposite…”

If being young were the more important

stage of life, we would be born old

and become young…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Jacob Prays for …

Elder Frailty

And

Illness


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Jacob knew that we needed a warning

That the end of life was near…

Without this warning of

Illness we might miss the

Period of preparation so

Critical for completion


Impactpresenters comcast impactpresentationsgroup 925 735 9120

"So teach us to number

our days, that we may

apply our hearts to wisdom."

- Psalms 90:12


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Growing Old in a Culture that

Aging Adverse

&

Death Denial


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Create an Environment that

Aging Reverence

&

Embraces Death


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Aging in Our

Age Adverse Culture…

We are at war

with aging…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Aging in Our

Age Embracing

Jewish Culture…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Jewish

Culture

American

Marketplace

Age Wave

3-Way Intersection coming to you…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Jewish

Culture

AJAS

Age Wave

American

Marketplace

US Demographics, Baby Boomer Psychographics

And Jewish Spirituality intersect to provide…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

…The Context of Meaning

Expand the Definition of

Aging Services to include:

  • Successful Aging

  • The Purpose of Aging

  • Preparation for Death


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Art Of Experiential Communication

Need vs. Experience

  • Boomers Make:

  • Need driven purchase for parents

  • Experience driven purchase for Self

  • Two Intersecting Trends:

  • Aging drives increase Need

  • Jewish Identity drives

  • increase in Experience


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Experiential Communication

A Perfect Blend of

Two Components…

  • Information

  • Inspiration


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Experiential Communication

Requires…

  • A Well-Trained Mind

  • An Understanding Heart

IPG Senior Sensitivity

Staff Training Available


Elderhood versus elderly

Our mission…

ElderhoodVersus Elderly


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Elderly Survive into their 80’s and 90’s

Suffering From:

  • • Reduced Capacity

  • • Alienation

  • • Loneliness

  • Loss of Independence

  • Boredom

  • • Feeling Useless

  • • Low Self-Esteem


Impactpresenters comcast impactpresentationsgroup 925 735 9120

Elders are Society’s Wisdom Keepers Responsible for:

  • • Society’s Well Being

  • • Pioneering Consciousness

  • Spiritual Awareness

  • Elder Wisdom

  • Connection to our Past

  • • Serving as Mentors to

  • Younger Generations


Impactpresenters comcast impactpresentationsgroup 925 735 9120

The Torch must be passed to a

New Generation of Elders…

Will we make

Good Ancestors…


Impactpresenters comcast impactpresentationsgroup 925 735 9120

For Presentation & Training Information:

Mark Goldstein

President & Co-Founder

Impact Presentations Group

Co-Founder Age Wave

[email protected]

Impactpresentationsgroup.com

925 735-9120


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