Web 2 0 huh
Sponsored Links
This presentation is the property of its rightful owner.
1 / 49

Web 2.0 ... Huh?! PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Web 2.0 ... Huh?!. Leigh Dodds, Engineering Manager, IngentaConnect ldodds@ingenta.com 23 rd May 2006. A Definition?.

Download Presentation

Web 2.0 ... Huh?!

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Web 2 0 huh

Web 2.0 ... Huh?!

Leigh Dodds, Engineering Manager, IngentaConnect


23rd May 2006

Web 2 0 huh

A Definition?

Web 2 0 huh

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a

continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver

rich user experiences.

Tim O'Reilly, “Web 2.0: Compact Definition?”

Web 2 0 huh

Lets continue looking...

Web 2 0 huh

Barb Dybwad, “Approaching a definition of Web 2.0”

The Social Software Weblog

Web 2 0 huh

Dion Hinchliffe, “Review of the Year's Best Web 2.0 Explanations”

Web 2.0 Journal

Web 2 0 huh

Web 2.0 = Ineffable!

Web 2.0 = Ineffable!Or...maybe it's nothing more than...

Web 2 0 huh

...A Bubble?

A Bubble?

...A bubble?

...A Bubble?

...A Bubble?

...A Bubble?

...A Bubble?

...A Bubble?

Photo courtesy of brokenchopstick

Web 2 0 huh

"...the lack of a crisp definition is a feature, not a bug.

And as the world shifts from the limited variety of bottlenecked

distribution to the infinite variety of open distribution,

there will be more examples of phenomena that are hard to

define but are nevertheless real and true. The future is

increasingly heterogeneous, not homogeneous.

One size doesn't fit all."

Chris Anderson, “Web 2.0 and the Long Tail, Part 2”

The Long Tail

Web 2 0 huh

So, forget the definitionLets look at the trendsWhat's actually happening?

Social trends

Social Trends

  • Spread of Broadband

    • Increasingly ubiquitous connections

  • A generation of “web natives”

    • Living on the web

    • Social networking; blogging; instant messenger

  • Create, not just consume

  • Some hard lessons about data ownership

    • Don’t steal my data; don’t lock me in

Business trends

Business Trends

  • Exploit the Long Tail

    • At internet scale even niche communities are very large

    • “We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.”

      • Amazon employee quoted on Wikipedia

  • Success of web services

    • No need to own the user interface. It's your data that they want

  • Users can enrich your data

    • “Harnessing collective intelligence of users”

    • Review and Recommend; Social Bookmarking; Folksonomies

  • Technology trends

    Technology Trends

    • The Power of XML

      • Easier to exchange and process application independent data

    • Agile Engineering

      • Incrementally developer your product; short release cycles

      • Continually adapt to user needs

      • “The Perpetual Beta”

    • Maturation of the browser

      • XHTML, DOM, CSS, Javascript

      • Browser as platform, not just document viewer

    Web 2 0 huh

    Web 2.0 Technologies

    Web 2 0 huh

    CSSContent with Style

    Web 2 0 huh

    RSS : Content Syndication

    Web 2 0 huh

    Web Services: Open Data

    Web services

    Web Services

    • Publish Data Not Pages

      • Remember: its your data that they want, not your user interface

      • RSS feeds are web services, too

    • “Mashups”

      • Remix Data to Create New Applications

    • 184 Web services listed on ProgrammableWeb.com

      • Photo sharing; calendars; messaging; blogging

      • File storage; ecommerce; advertising; search

    Web 2 0 huh

    AJAX(Asynchronous Javascript and XML)

    Web 2 0 huh

    AJAXDynamic User Interfaces

    Web 2 0 huh





    Web 2 0 huh

    Summing Up

    Summing up

    Summing Up

    • Web 2.0 hard to define, but very far from just hype

      • Culmination of a number of web trends

    • Importance of Open Data

      • Allows communities to assemble unique tailored applications

    • Importance of Users

      • Seek and create network effects

    • Browser as Application Platform

      • Huge potential for new kinds of web applications

    Links and contact

    Links and Contact

    • Mail Me: ldodds@ingenta.com

    • Get the Slides: http://allmyeye.blogspot.com

    • Browse the Links: http://del.icio.us/ldodds/alpsp-2006-03

  • Login