Tennessee Master Goat Producer Marketing. Megan Bruch, Amanda Ziehl & Rob Holland UT Center for Profitable Agriculture Aaron Robinson TSU Cooperative Extension. Objectives. Participants will increase their knowledge of the definition and importance of marketing
Megan Bruch, Amanda Ziehl & Rob Holland
UT Center for Profitable Agriculture
TSU Cooperative Extension
Type of feed
Age of animal at harvest
Weight of animal at harvest
Condition of animal at harvest
Gender of animal
Timing of harvest to meet demand
Harvest procedure (Kosher, Halal)
Fresh vs. frozenMarketing Mix/StrategyProduct
do your customers want?
What are your goals?
Meat Goat Producers
Producers can also serve as processors, wholesalers and retailers.
meet your goals and objectives?
How widely available is your product?
What market channel are you using?
willing to pay?