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FOCUS ON FRESH MEALS. Keeping up with shopper demand. October 2013. RICH MITCHELL. Senior Retail Analyst. Planet Retail’s View Retailer implications Supplier implications Fresh M eals O verview Evolving Fresh L andscape Further Reading. Contents. 2 . Fresh Meals O verview.

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FOCUS ON FRESH MEALS

Keeping up with shopper demand

October 2013

RICH MITCHELL

Senior Retail Analyst

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Planet Retail’s View

    • Retailer implications
    • Supplier implications
    • Fresh Meals Overview
    • Evolving Fresh Landscape
    • Further Reading

Contents

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The start of the Great Recession was a key factor in reversing the upward trend of spending more on food-away-from-home (i.e. dining out).

  • 2. Fresh meals overview
  • Shoppers put the brakes on their long-time trend of eating more food away from home. Factors such as the Great Recession, a sluggish economy and greater interest in healthy eating have all contributed to an upswing in at-home eating.
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Valued-added selections, including kabobs, seasoned hamburger patties, packaged salads and pre-cut vegetables, are intended to appeal to time-conscious shoppers who are willing to pay more for convenience.
  • Whole Foods’ emphasis on fresh foods is helping to fuel growth. Perishables accounted for 67.0% of sales in 2012, up from 66.2% in 2009. Total revenues increased 15.7% last year with 8.7% comparable store growth.
  • 3. Evolving fresh landscape: Specialists on growth path
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