Perché un corso sul linguaggio della pubblicità? . Perché avete scelto il corso di Laurea in Lingua e Comunicazione. Ma perché in inglese?. In che senso ? You answer to this one!!!. The English language and Advertising
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Perché avete scelto il corso di Laurea in Lingua e Comunicazione
You answer to this one!!!
Visual content and design in advertising have a very great impact on the consumer, but it islanguage, and thecombination of language and imagesthat help people toidentifya product andrememberit.
The use of English in advertising all over the world generally makes apositive impacton the consumer.
ENGLISH IS AN ATTENTION GETTER
English is still themost frequently used linguistic meansin advertising.
French attempt at fighting this primacy and hegemony (1994, Toubon law)
It ismore easily understood and rememberedby the world's audience, and its flexibility helps enormously those operating in advertising.
GOOD ADVERTISING IS GOOD FOR BUSINESS interpretation
Consumersconsider advertising as a source ofinformation and entertainment.
Advertisers must providecreativeand effectiveads.
Consumers believe that advertising is an integral part of everyday culture: not only entertaining and informative, but REAL!!!
Drink “provokes the desire but takes away the performance” – William Shakespeare
visual performance” – William Shakespeare
Logo/trademark performance” – William Shakespeare