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Journey to Baby-Friendly Initiative Designation

Journey to Baby-Friendly Initiative Designation. National BFI Symposium April 2015. Objectives. 1. Participants will become familiar with components of Toronto Public Health’s Baby-Friendly Initiative (BFI) Journey and work to sustain designation including

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Journey to Baby-Friendly Initiative Designation

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  1. Journey to Baby-Friendly Initiative Designation National BFI Symposium April 2015

  2. Objectives • 1. Participants will become familiar with • components of Toronto Public Health’s • Baby-Friendly Initiative (BFI) Journey and • work to sustain designation including • lessons learned. • Participants will identify elements of • Toronto Public Health’s BFI Journey that their organization can adapt and implement as they work towards BFI designation.

  3. Information about Toronto • 12 birthing hospitals in Toronto • 30,500 births per year to Toronto residents

  4. Information about Toronto Public Health • 1800 Toronto Public Health Staff • 400 Staff providing services to prenatal and postnatal families • 245 PHNs providing infant feeding services

  5. Our Baby-Friendly Initiative Journey

  6. BFI Organizational Chart

  7. Education Plan and Training Record • Workshops • E-learning Modules • Team Activities • Independent Learning

  8. Revised Breastfeeding Protocols andE-learning Modules

  9. Independent Learning

  10. Review for External Assessment

  11. Role of the BFI Champion HURRAY!

  12. Document Review

  13. BFI Designation TPH achieved BFI Designation in January 2013

  14. Next Steps • Creation of a BFI • Sustainability Plan

  15. Breastfeeding in Public Campaign • Campaign Website: • Video • Testimonials • Social Media Feeds • Contest Rules • www.tph.to/breastfeeding

  16. Lessons Learned on Our BFI Journey Increase # of BFI Champions Be creative Regular reminders to staff Utilize OBC/BCC expertise Document your work Time flies • Do self-assessment and identify gaps • Ensure senior management support and resources allocated • Put organizational structure in place to support the work • It is all in the name

  17. YouuoiuouoiuiuYo You can do it! Don’t give up!

  18. ThankYou For more information, please contact: Jill Mather Health Promotion Specialist Toronto Public Health 416-338-8681 jmather@toronto.ca

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