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Jim rowson g s tonight and kurt the assistant

Jim Rowson(G/S Tonight and Kurt, the assistant)

Jim Rowson has a BS, MS, and PhD from Caltech. He spent 20+ years building tools for chip designers at VLSI Technology, Cadence, and at the startup Redwood. He was CEO of a dotcom called “OneSpot” and is now a Principal Scientist at HP Labs working on the Social Media project.


Brief timeline of the history of interactive television itv
Brief Timeline of the History of Interactive Television (iTV)

1953 1977 1979 1994

WD&Y Qube Teletext FSN

BBC

Warner Communications

Time Warner

Winky Dink & You


Continuum of assumption
Continuum of Assumption (iTV)

Assumption of Interactive Television

Active Participant

Pull Model

Commerce-driven Revenue Model

Library Programming Model

Participatory Programming

Ubiquitous

Usage Expands to Include Shopping,

Communications, Social Interaction, and Education

Two-way Communications Platform

Role of the Players Is Fluid and

Requires Significant Integration

Assumption of Traditional Television

Passive Viewer

Push Model

Advertising-driven Revenue Model

Broadcast Programming Model

Linear Programming

Device Centric

Usage Primary for Entertainment

One-way Communications Platform

Role of the Players Is Well Understood


iTV Service Offerings by Model (iTV)

Internet

Chat

Web on TV

Enriched Content from the Internet

Multiplayer Gaming

Interactive Program

Video on Demand

E-mail

Home Shopping

Banking

Interactive Gaming

Targeted Ads

Enhanced Content

Control

EPG

(e.g. OpenTV)

MSO

Interactive Program

Video on Demand

E-mail

Home Shopping

Banking

Interactive Gaming

Targeted Ads

Enhanced Content

Control

EPG

(e.g. Microsoft WebTV)

Interactive Level

Simulated Delayed Realtime

PVR

Control

EPG

(e.g. TiVo)

Time


Highlights today
Highlights Today (iTV)

BananaTV

BroadBandBananas

Akimbo


Summary of the current itv landscape
Summary of the Current iTV Landscape (iTV)

Key Payers Key Issues

Infrastructure

Providers

Middleware and DEBS

Set-top boxes and PVRs

Content providers and

advertisers

Echostar, DirecTV, At&T,

Insight, Comcast, AOL Time Warner

Liberate, OpenTV, MicrosoftTV,

Wink Communications, TiVo,

UltimateTV, Meta TV

Motorola, GI, Scientific Atlanta,

Pace Micro, Philips, Sony

Paramount TV, Universal Studios,

Sony, CNN, Clients like Packaged

Goods, Auto Manufactures

Migration to digital

Pressure on profits

Customer-service skills

Control of consumer interface

Lack of standards

Many languages

Alliances and partnerships

Lack of standards

Manufacturing capabilities

Lack of standards

Greater customization

Need to increase production budgets

New revenue sources

Programming approach


V o d
V.O.D. (iTV)

  • Video on Demand – The marriage of TV and the Internet:

    Examples:

    Set top boxes/media hubs:

    PCs and Laptops:

    Toshiba creates a TV/laptop combo


Workshop on personalization in future tv july 13 14 2001 sonthofen germany
Workshop on Personalization in Future TV (iTV)July 13-14, 2001 Sonthofen, Germany

TV'02: the 2nd  Workshop on Personalization in Future TVMay 28, 2002 Malaga, Spain

List of papers accepted

TV'03: the 3rd Workshop on Personalization in Future TV June 23rd, 2003 Johnstown, PA, USA

TV'04: the 4th Workshop on  Personalization in Future TV - Methods, Technologies, Applications for  Personalized TV


User behavior patterns erik geelhoed can radio learn from interactive tv
User Behavior & Patterns (iTV)Erik GeelhoedCan Radio Learn from Interactive TV?

?

….


User behavior patterns professor john carey can radio learn from interactive tv 11 june 2002
User Behavior & Patterns (iTV)Professor John CareyCan Radio Learn from Interactive TV?(11 June 2002)


User behavior patterns professor john carey can radio learn from interactive tv 23 aug 2002
User Behavior & Patterns (iTV)Professor John CareyCan Radio Learn from Interactive TV?(23 Aug 2002)


User behavior patterns professor john carey can radio learn from interactive tv 23 aug 20021
User Behavior & Patterns (iTV)Professor John CareyCan Radio Learn from Interactive TV?(23 Aug 2002)



Edited by (iTV)

Ranjay Gulati, Mohanbir Sawhney and Anthony Paoni

Harry Castle

man, Walter J. Podrazik

Bruce Block (USC Prof.)

Janjay Gulati,

Nohanbir Sawhney

& Anthony Paoni

(Mark S. Meadows)

(John Thornton Caldwell)

(Readings, Associations & References)


  • Objectives: (iTV)

  • 1) Gain a better understanding of attitudes, behaviors, and motivation behind TV viewing among analog, digital cable TV and satellite customers.

  • 2)Measure consumer predisposition and preference for using certain services for their TV viewing choices (e.g. analog, digital cable TV, satellite, video rental, Internet videostreaming)

  • 3)Develop consumer segmentation profiles based on viewing choices (digital cable TV, analog cable TV, satellite, Internet, video rentals, PPV purchases, simultaneous PC/TV, etc.)

  • Methods:

  • Segmentation analysis to develop a profile of consumers based on their viewing choices


V o d1
V.O.D. (iTV)

  • Video on Demand – The marriage of TV and the Internet:

    Studies/News/Conference/Associations:

    Interactive TV News Interactive TV Research


What do you think of these qs
What do you think of these Qs: (iTV)

…It turns out that asking what people know after seeing a ratings book was the wrong question. The right one was "What didn't they know?“…

…Who is "in the audience" for a program (and who is not) depends entirely on three major interests in the equation: the content provider, the advertiser, and the measurement organization…

…We don't want multiple audiences, we want THE audience…

…If streaming media is put in the same category of advertiser-supported mass media as newspapers, radio, and television, it will inevitably fall into the ratings trap--it structurally has to…

…Will the future of iTV be limited to the needs and wants of the consumer?

And more, and more….


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