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Grow Tennis ...welcoming, communicating and part of your communities. Lawn Tennis Association 18th October 2011 Svend Elkjaer Sports Marketing Network. Skål …the welcoming Retriever. Sports Marketing Network. provides thoughts, tool and to-dos on how to make sport
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Lawn Tennis Association
18th October 2011
Sports Marketing Network
provides thoughts, tool and to-dos on how to make sport
vibrantthrough the activities and events it creates together with its community
visibleby engaging and communicating with members, supporters, sponsors and the community
viable – based on the above sport can generate sustainable income
"Our mission is to offer low cost, high quality recreational opportunities for all, with tennis facilities and coaching which will offer an alternative to the traditional tennis club“
listen and engage
focus on fun and feedback
vary the drills and exercises
81% of young people who left gymnastics said the clubs didn’t care
51% of Danish teenagers who leave a club keep playing that sport but in a more relaxed environment
The same sort of activities in each session
How is your club better?
A Welcoming Club:
Put info in database
Every 6 weeks
A new kind of partnership, in which both the club and the community contribute directly to the strengthening and development of each other
“GAA is a volunteer led, community based organisation that promotes the indigenous games of hurling and Gaelic football etc.” 1 million members
ACT 10 costs approx. £ 175. Managed by local IT student
where friends, members, fans, never-beens, community, etc. can chat, learn, get involved…
whenever and wherever they want
Packaging the passion
Become a focal point within your community and go to the places, from schools to Women’s Institutes, wherever your target audiences are
People are being bombarded with literally hundreds of messages every day
Flyers in libraries or inside sports centres, have very little effect
Develop strong and relevant communication programmes
Speak their language
Sports must ensure that they are places where newcomers feel welcome and recommend to friends and family. Remember, we are competing with Sky, Starbucks and even B&Q
We must embrace new technology and use whenever we can to communicate with our target audiences.
Use new media to
Inform and Engage
be involved with growing tennis”