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Which of the following is not the characteristics of the services? Intangibility Perishability Seperability Heterogeniety

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Which of the following is not the characteristics of the services? Intangibility Perishability Seperability Heterogeniety. Answer: (c). Which of the following is not the process of Marketing Management? Analysis Planning Control None of these. Answer: (d).

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Presentation Transcript
slide1

Which of the following is not the characteristics of the services?

  • Intangibility
  • Perishability
  • Seperability
  • Heterogeniety

Answer: (c)

slide2

Which of the following is not the process of Marketing Management?

  • Analysis
  • Planning
  • Control
  • None of these

Answer: (d)

slide3

Which of the following is not the characteristic associated with transactions between two or more parties?

  • Agreed upon conditions
  • Time of agreement
  • A place of agreement
  • None of these

Answer: (d)

slide4

Marketing concept is rested on four main pillars. Which of the following is not amongst four pillars?

  • Target Market
  • Customer needs
  • Segregated Marketing
  • Profitability

Answer: (c)

slide5

Which of the following represent the acronyms of age groups?

  • SKIPPIES
  • DINKS
  • PUPPIES
  • All of the above

Answer: (d)

slide6

Pricing is significant for firms because

  • It determines revenues generated by the firms
  • It determines profits earned by the firms
  • It affects the level of funds available for other element of marketing mix
  • All of the above

Answer: (d)

slide7

Which of the following statement is not correct?

  • Price exist in different forms for products of different nature
  • Price affects the consumer behaviour in deciding about acquiring the product
  • Price is the only element that produces revenues
  • None of these

Answer: (d)

slide8

Which of the following is not the common objective pursued by firms for short term?

  • Profit optimization
  • Profit maximization
  • Minimum return on sales turnover
  • Fast turnaround or early cash recovery

Answer: (a)

slide9

Which of the following is the internal factor influencing pricing?

  • Price elasticity of the demand of the product
  • Competitors’ policy
  • Bargaining power of suppliers
  • Social considerations

Answer: (a)

slide10

Markup pricing comes under which of the pricing method?

  • Value-based pricing
  • Cost-based pricing
  • Competition-based pricing
  • Going rate pricing

Answer: (b)

slide11

Which of the following is not the pricing strategy?

  • Geographical pricing
  • Psychological pricing
  • Product mix pricing
  • None of these

Answer: (d)

slide12

Which of the following is/are tool(s) for promotion mix?

  • Advertising
  • Public relations
  • Direct Marketing
  • All of the above

Answer: (d)

slide13

Which of the following is not true about push strategy of promotion mix?

  • Promotion efforts are directed at the channel member
  • It is done through personal selling and trade promotion
  • Promotion efforts are directed towards the final consumer
  • None of these

Answer: (c)

slide14

Factors influencing the promotion mix is/are

  • Type of product/market
  • Buyers’ Readiness stage
  • Product life cycle stage
  • All of the above

Answer: (d)

slide15

The benefits of test marketing is/are

  • More reliable forecast of future sales
  • An opportunity to decide about launching or dropping the product
  • Determining the better promotional strategies
  • All of the above

Answer: (d)

slide16

Which of the following is not the growth strategies?

  • Intensive growth
  • Innovative growth
  • Integrative growth
  • Diversification growth

Answer: (b)

slide17

Which of the following is/are component(s) of product personality?

  • The associated features
  • The brand name and logo
  • The package and label
  • All of the above

Answer: (d)

slide18

Which of the following is not the level of the product?

  • Potential product
  • Augmented product
  • Product line
  • Expected product

Answer: (c)

slide20

Which of the following is not the stage of product life cycle?

  • Introduction
  • Growth
  • Maturity
  • None of these

Answer: (d)

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