Which of the following is not the characteristics of the services?
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Which of the following is not the characteristics of the services Intangibility Perishability Seperability Heterogen - PowerPoint PPT Presentation


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Which of the following is not the characteristics of the services? Intangibility Perishability Seperability Heterogeniety. Answer: (c). Which of the following is not the process of Marketing Management? Analysis Planning Control None of these. Answer: (d).

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Answer: (c)


Answer: (d)


Answer: (d)


Answer: (c)


Answer: (d)


  • Pricing is significant for firms because the following is not amongst four pillars?

  • It determines revenues generated by the firms

  • It determines profits earned by the firms

  • It affects the level of funds available for other element of marketing mix

  • All of the above

Answer: (d)


  • Which of the following statement is not correct? the following is not amongst four pillars?

  • Price exist in different forms for products of different nature

  • Price affects the consumer behaviour in deciding about acquiring the product

  • Price is the only element that produces revenues

  • None of these

Answer: (d)


Answer: (a)


Answer: (a)


Answer: (b)


Answer: (d)


Answer: (d)


Answer: (c)


Answer: (d)


  • The benefits of test marketing is/are promotion mix?

  • More reliable forecast of future sales

  • An opportunity to decide about launching or dropping the product

  • Determining the better promotional strategies

  • All of the above

Answer: (d)


Answer: (b)


Answer: (d)


Answer: (c)


Answer: (c)


Answer: (d)


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