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运动品牌市场调查 PowerPoint PPT Presentation


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小组成员: 李晓娜 汪 彦 魏 星. 运动品牌市场调查. 关于运动品牌 调查前言 调查情况与分析 调查总结 市场策略. 行业背景及市场分析 部分知名运动品牌简介. 关于运动品牌. 调查前言. 调查目的 调查方法. 调查情况与分析. 数据整理 小组讨论分析. 调查总结. 随着社会经济的发展和人民生活水平的不断提高,人民大众都在追求高品位的精神享受,但物质享受仍必不可少,人们都在追求着健康,环保,运动产品不仅要穿着美观,时间长,更讲究的是对我们整个身体的保护,这是远远高于运动产品本身的价值的。. 市场策略.

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运动品牌市场调查

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NIKE

1962 CEO 24667 Nike/NikeGolf/Converse/ColeHaan/BauerNike Hockey/BrandsGroup 36.3 33.2 137 12 160 () ()() (


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NIKE

1962 NIKENIKE 1973 200010000 NIKE 1978 NIKENIKE 1979 NIKEThaiwindNIKE 1980 NIKENIKENIKELocal for Local() 1996 NIKE()(20021)


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NIKE

20025 NIKENIKE33141618NIKE 20027 NIKENBA? 20028 20027 NIKENBA? 20028 NIKE33NIKENIKE44


Adidas

ADIDAS

1949 CEO 17000 AdidasSalomon MavicBonfire ArcTeryx AdidasGolfTaylorMadeadidasGolf 8.9 15.4 79 3.265 89 158.20 () () ()MissyElliott( ()2008


Reebok

REEBOK

1895 CEO 9102 Reebok\ReebokClassic,Rbk\Rockport GregNorman\TheHockeyCo. 12.2 9.6 38 1.924 26 57.1430 ()JAYZ() () NFLNBANHLMLB


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