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DROWNING PREVENTION. Presented by. Getting The Word Out. Getting the Word Out. Marketing 101 Effective Message Delivery Reach, Throw, Row, Don’t Go. Reach. Reaching the right audience Not everyone’s message Define the “Who” Know their demographics Use Lowest Common Denominator

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drowning prevention

DROWNING PREVENTION

Presented by

Getting The Word Out

getting the word out
Getting the Word Out
  • Marketing 101
    • Effective Message Delivery
      • Reach, Throw, Row, Don’t Go
reach
Reach
  • Reaching the right audience
    • Not everyone’s message
    • Define the “Who”
    • Know their demographics
    • Use Lowest Common Denominator
      • “The lady who peels carrots.”
reach1
Reach
  • Creating the right message
    • Define the “What”
    • What are we trying to say?
    • What is the single most important point?
    • How do we simplify that message?
slide5

“Okay sir, pay careful attention as I’m going to provide you with specific directions on what to do to prevent you from drowning.”

reach2
Reach

Keep it Simple!

reach3
Reach
  • Define the “How”
    • How do they get their messages?
    • Where do they get their messages?
    • What do they actually hear?
throw
Throw
  • Throw the message
    • Multiple times
    • Use different methods
    • Be consistent
    • Timing is essential
    • Evaluate your progress
slide9
Row
  • Are you being effective?
  • What are your measurement tools?
  • Do you need to readjust
    • The Message?
    • The Program?
    • The Methods?
a drowning prevention success story
A Drowning Prevention Success Story
  • City of Plantation
  • Summer 2000
  • Nine pediatric drownings
  • Six backyard pools
  • Two lakes
  • One canal
a drowning prevention success story1
A Drowning Prevention Success Story
  • Summer 1999
  • Four pediatric drownings
  • Three in pools
  • One in lake
a drowning prevention success story3
A Drowning Prevention Success Story

Partnered with

Plantation General Hospital

Defined the core of the problem

Simplified the message

Address the single important issue

a drowning prevention success story5
A Drowning Prevention Success Story
  • Campaign begins – Memorial Day
  • Ends – Labor Day
  • Banners placed at each fire station
  • Entrance to PGH
  • On engines during July 4th parade
  • On display at fireworks display.
a drowning prevention success story6
A Drowning Prevention Success Story
  • Drowning Prevention Message
  • Appears
    • Plantation Quarterly
    • Pen & Ink
    • City Radio Station
april pool s day
April Pool’s Day
  • Partner with Broward County
  • Held April 1st (April Fool’s Day)
  • Invited all local camps w/parents
  • High impact
  • News coverage
  • Drove the message
a drowning prevention success story7
A Drowning Prevention Success Story

Results

No Pediatric Drownings

in 8 Years!

slide20

Questions?

???????????

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