DROWNING PREVENTION. Presented by. Getting The Word Out. Getting the Word Out. Marketing 101 Effective Message Delivery Reach, Throw, Row, Don’t Go. Reach. Reaching the right audience Not everyone’s message Define the “Who” Know their demographics Use Lowest Common Denominator
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Getting The Word Out
“Okay sir, pay careful attention as I’m going to provide you with specific directions on what to do to prevent you from drowning.”
Keep it Simple!
Plantation General Hospital
Defined the core of the problem
Simplified the message
Address the single important issue
No Pediatric Drownings
in 8 Years!