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Mark Richer Hi tech: A half-life 12-May-2006 PowerPoint PPT Presentation


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Mark Richer Hi tech: A half-life 12-May-2006. Oh dear…. “Nobody knows anything” William Goldman. The numbers. 26 years 1 misspent youth 1m air miles 3 startups founded 1 receivership 1 NASDAQ IPO 1 Cisco acquisition 0 days of work. Care, but not too much. Overview. Cambridge 82-85

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Mark Richer Hi tech: A half-life 12-May-2006

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Mark richer hi tech a half life 12 may 2006

Mark Richer

Hi tech: A half-life

12-May-2006


Oh dear

Oh dear…

  • “Nobody knows anything”William Goldman


The numbers

The numbers

  • 26 years

  • 1 misspent youth

  • 1m air miles

  • 3 startups founded

  • 1 receivership

  • 1 NASDAQ IPO

  • 1 Cisco acquisition

  • 0 days of work

Care, but not too much


Overview

Overview

  • Cambridge 82-85

    • 24/20+

    • work somehow

  • Intelligent Software 85

  • Madge Networks 86-94

  • Calista 95-00

  • Codian 02->


Intelligent software 85

Intelligent Software 85

  • 6 months programming then…

  • … a transit van at midnight

  • Surprisingly, this was good

You can’t really tell if something is good or bad until much, much later. So chill.


Madge networks 86 94

Madge Networks 86-94

  • Token Ring LAN Adapters

  • 5 people -> peak of 1,500

  • NASDAQ IPO in 1993

  • Only external financing 3Com in 89

Recruitment. Excellence. Patience.


Madge networks aside 1

Madge Networks aside #1

  • Early target was to clone IBM

  • -> we supported IBM PC LAN

  • -> first customer wanted NetWare…

  • …and we were useless

Don’t argue with the customers.It is normally less work to just fix it.


Madge networks aside 2

Madge Networks aside #2

128k DRAM

MAC

& PHY

9900016-bit μP

LAN

System

Interface

PC


Calista 95 00

Calista 95-00

  • Interfacing to proprietary PBXs

  • 12 people to 4.5 to 25

  • 50/50 Partnership and not

  • Market creation: good or bad?

Market creation – just say no


Calista aside

Calista aside

  • Voice mail interfaces 5/10

  • Telecommuting 3/10 or 10/10

  • Voice recording interfaces 9/10

Listen to the customers.


Codian 02

Codian 02-

  • Video Conferencing infrastructure

  • 12 people to 60

  • $0m, $1m, $10m

No reruns.


Themes

Themes

  • UK ex-Cambridge R&D

  • Global Sales

  • Never be a UK/European company

  • Start small, think big, believe

  • Ownership

  • No market creation

  • Incremental development

  • Incremental product lines


Recipe

Recipe

  • Team

  • Product

  • Quick, cheap α/β

  • Try to sell

  • Listen. If near fix; goto 4 else goto 2

  • When saleable: recruit sales force, marketing, production etc


Thank you

Thank you

  • Whatever you do… shake the world a little and have fun

  • [email protected]

  • [email protected]


Mark richer hi tech a half life 12 may 2006

Thank You


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