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LA INC. The Los Angeles Convention and Visitors Bureau. Los Angeles. Second largest U.S. city, behind New York Tourism is the number one industry 26 million overnight visitors annually $15 billion in spending. LA INC. Not for profit Internal Revenue Service 501c6 Tax Exempt Corporation

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LA INC. The Los Angeles Convention and Visitors Bureau

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LA INC. The Los Angeles Convention and Visitors Bureau


Los Angeles

  • Second largest U.S. city, behind New York

  • Tourism is the number one industry

  • 26 million overnight visitors annually

  • $15 billion in spending


LA INC.

  • Not for profit

  • Internal Revenue Service 501c6 Tax Exempt Corporation

  • Organized 1977

  • 75 Employees

  • Governed by Board of Directors


  • Contract with the City of Los Angeles as official Sales and Marketing Organization for Tourism and Business Meetings

  • Contract with Los Angeles World Airports (LAWA) for International marketing

  • Revenue from Members and Partners


14% Transient Occupancy Tax “TOT” paid by hotel guests

  • 1.0% - LA INC.

  • 3.5% - Convention Center

  • 1.0% - Cultural Affairs Department

  • 8.5% - General City Funds


LA INC. Budget – Revenue


LA INC. Budget - Expenses

*


Expenses by Category


LA INC.


Finance & IT


Marketing


Sales and Client Services


Strategic Partnerships


Governance

  • 35 member Board of Directors

    • Hotels, Airlines, Attractions, Restaurants

    • City of Los Angeles has 2 non-voting members

  • LAWA Board of Commissioners

  • Board Committees

    • Sales

    • Marketing

    • Finance and Audit

    • Nominating


National Tourism

  • Tourism Industries (under the U.S. Department of Commerce)

  • U.S. Travel Association, a not-for-profit funded by member dues

  • Travel Promotion Act


State Tourism

  • California Travel & Tourism Commission

  • Public, private partnerships

  • Funded by $50 million industry assessment


Local Tourism

  • Convention & Visitor Bureaus (tourism)

  • Chambers of Commerce (business)

  • Tourism Marketing District – industry assessment


How Los Angeles Compares Based on individual City’s 2008 ADR

Source: Smith Travel Research

* Anaheim, Seattle and Chicago are pursuing additional district assessment scenarios.


Weekly Lodging Trend- Los Angeles & Major U.S MarketsOccupancy & Room Rates

Period: Week Ending 15th August- Week Ending 3rd October 2009

Source: Smith Travel


LA County Hotel Occupancy

Drops as Economy Weakens

Source:PKF / Smith Travel

9/22/09


LA Visitor Spending by Category

Having Steadily Increased From 2003

Visitor Spending growth is Decreasing

f: forecast (Internally adjusted on 06/24/09 ) Subject to review with CIC

Estimates Source: CIC Research –Updated 07/21/09


LAX Total Passenger Traffic Trend- By Month2007-2009

LAX total passenger traffic was down -4.8% year over year in August 2009

Source: LAWA Traffic Report


Citywide Convention and Hotel Sales

Room Nights


Citywide ConventionsConsumed 2005 to 2012

* Forecast


LA INC. WELCOME VIDEO


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