La inc the los angeles convention and visitors bureau
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LA INC. The Los Angeles Convention and Visitors Bureau PowerPoint PPT Presentation


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LA INC. The Los Angeles Convention and Visitors Bureau. Los Angeles. Second largest U.S. city, behind New York Tourism is the number one industry 26 million overnight visitors annually $15 billion in spending. LA INC. Not for profit Internal Revenue Service 501c6 Tax Exempt Corporation

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LA INC. The Los Angeles Convention and Visitors Bureau

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La inc the los angeles convention and visitors bureau

LA INC. The Los Angeles Convention and Visitors Bureau


La inc the los angeles convention and visitors bureau

Los Angeles

  • Second largest U.S. city, behind New York

  • Tourism is the number one industry

  • 26 million overnight visitors annually

  • $15 billion in spending


La inc the los angeles convention and visitors bureau

LA INC.

  • Not for profit

  • Internal Revenue Service 501c6 Tax Exempt Corporation

  • Organized 1977

  • 75 Employees

  • Governed by Board of Directors


La inc the los angeles convention and visitors bureau

  • Contract with the City of Los Angeles as official Sales and Marketing Organization for Tourism and Business Meetings

  • Contract with Los Angeles World Airports (LAWA) for International marketing

  • Revenue from Members and Partners


La inc the los angeles convention and visitors bureau

14% Transient Occupancy Tax “TOT” paid by hotel guests

  • 1.0% - LA INC.

  • 3.5% - Convention Center

  • 1.0% - Cultural Affairs Department

  • 8.5% - General City Funds


La inc budget revenue

LA INC. Budget – Revenue


La inc budget expenses

LA INC. Budget - Expenses

*


Expenses by category

Expenses by Category


La inc the los angeles convention and visitors bureau

LA INC.


La inc the los angeles convention and visitors bureau

Finance & IT


La inc the los angeles convention and visitors bureau

Marketing


La inc the los angeles convention and visitors bureau

Sales and Client Services


La inc the los angeles convention and visitors bureau

Strategic Partnerships


La inc the los angeles convention and visitors bureau

Governance

  • 35 member Board of Directors

    • Hotels, Airlines, Attractions, Restaurants

    • City of Los Angeles has 2 non-voting members

  • LAWA Board of Commissioners

  • Board Committees

    • Sales

    • Marketing

    • Finance and Audit

    • Nominating


La inc the los angeles convention and visitors bureau

National Tourism

  • Tourism Industries (under the U.S. Department of Commerce)

  • U.S. Travel Association, a not-for-profit funded by member dues

  • Travel Promotion Act


La inc the los angeles convention and visitors bureau

State Tourism

  • California Travel & Tourism Commission

  • Public, private partnerships

  • Funded by $50 million industry assessment


La inc the los angeles convention and visitors bureau

Local Tourism

  • Convention & Visitor Bureaus (tourism)

  • Chambers of Commerce (business)

  • Tourism Marketing District – industry assessment


How los angeles compares based on individual city s 2008 adr

How Los Angeles Compares Based on individual City’s 2008 ADR

Source: Smith Travel Research

* Anaheim, Seattle and Chicago are pursuing additional district assessment scenarios.


La inc the los angeles convention and visitors bureau

Weekly Lodging Trend- Los Angeles & Major U.S MarketsOccupancy & Room Rates

Period: Week Ending 15th August- Week Ending 3rd October 2009

Source: Smith Travel


La inc the los angeles convention and visitors bureau

LA County Hotel Occupancy

Drops as Economy Weakens

Source:PKF / Smith Travel

9/22/09


La visitor spending by category

LA Visitor Spending by Category

Having Steadily Increased From 2003

Visitor Spending growth is Decreasing

f: forecast (Internally adjusted on 06/24/09 ) Subject to review with CIC

Estimates Source: CIC Research –Updated 07/21/09


Lax total passenger traffic trend by month 2007 2009

LAX Total Passenger Traffic Trend- By Month2007-2009

LAX total passenger traffic was down -4.8% year over year in August 2009

Source: LAWA Traffic Report


La inc the los angeles convention and visitors bureau

Citywide Convention and Hotel Sales

Room Nights


La inc the los angeles convention and visitors bureau

Citywide ConventionsConsumed 2005 to 2012

* Forecast


La inc the los angeles convention and visitors bureau

LA INC. WELCOME VIDEO


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