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National Consumer Agency Market Research Findings: Financial Planning and Money Resolutions for 2012 January 20 12 Rese

National Consumer Agency Market Research Findings: Financial Planning and Money Resolutions for 2012 January 20 12 Research Conducted by. Key Findings Financial Planning and Money Resolutions for 2012 Research Background and Methodology Profile of Sample. Table of Contents .

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National Consumer Agency Market Research Findings: Financial Planning and Money Resolutions for 2012 January 20 12 Rese

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  1. National Consumer Agency Market Research Findings: Financial Planning and Money Resolutions for 2012 January 2012 Research Conducted by

  2. Key Findings Financial Planning and Money Resolutions for 2012 Research Background and Methodology Profile of Sample Table of Contents

  3. Key Findings

  4. Key Findings • Personal Finance Review: • A fifth (21%) of consumers never review their personal finances • Nearly 3 in 10 (27%) review finances monthly, with a further 11% reviewing weekly • 3 in 4 (75%) plan on carrying out a review of personal finances in the new year • The number one money resolution for 2012 is “to budget better” ascited by 35%, followed by “to save more”, at 23% • Biggest financial worries for 2012: • “not having enough money to meet day to day expenses” (28%) • “not being able to meet unexpected expenses” (20%)

  5. Financial Planning and Money Resolutions for 2012

  6. Financial Planning (Base: All aged 15-74 – 1,000) Frequency of Reviewing Personal Finances % Every week Every month Every 3 months Every 6 months Once a year – at the start Once a year – at another time Less often Never 1 in 5 (21%) never review their personal finances. Over 1 in 4 (27%) claim to review their personal finances every month while 1 in 10 (11%) claim to do so every week.

  7. Plans for the Year Ahead (Base: All aged 15-74 – 1,000) Not at all Important Not very Important Fairly Important Very Important % (77) (75) (69) (64) (50) Over 3 in 4 (77%) plan to lead a healthier lifestyle in 2012. A similar proportion (75%) indicated that they will carry out a review of their personal finances.

  8. Money Resolutions for 2012 (Base: All aged 15-74 – 1,000) No. 1 money resolution for 2012 Nov 2011 Nov/Dec 2010 % The number one money resolution for 2012 remains to budget better – as mentioned by over 1 in 3 (35%). –

  9. Money Concerns for 2012 (Base: All aged 15-74 – 1,000) Biggest financial worry for 2012 % Nov 2011 Nov/Dec 2010 Consistent with the same period last year, the biggest financial worry for 2012 is not having enough money to meet day to day expenses (28%).

  10. Research Background and Methodology

  11. Research Background and Methodology • The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74. • To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class. • Interviewing was conducted over a four week period in November 2011. Nov/Dec 2007 Aug 2008 Nov/Dec 2008 May/June 2009 Benchmark Wave 1 Wave 2 Wave 3 Nov/Dec 2009 Nov/December 2010 May/June 2011 June 2010 Wave 4 Wave 5 Wave 6 Wave 7 Nov 2011 Current Wave Wave 8

  12. Profile of Sample (Base: All aged 15-74 – 1,000) MAIN GROCERY SHOPPER % % % % 15-24 Dublin Male ABC1 F50+ Yes No 25-34 Rest of Leinster 35-44 45-54 Munster Female C2DE F50- 55+ Conn/ Ulster

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