Using the Winning Combination of SEO and Website Design to Deliver a Killer Punch

1. Using the Winning Combination of SEO and Website Design to Deliver a Killer Punch It is always a big challenge when it comes to putting together your client’s website. You need to keep two things in mind: consumers and search engines. To achieve this, it is important to create an SEO-friendly website that is optimized for search engines so that whenever a person searches for your products it gets reflected on Google SERPs. This is your prima facie challenge. You also need a creative, user-friendly designed website developed by a professional ​web design company so that customers can effortlessly find what they wish to buy. Here, it is the sole responsibility of the site owners, especially those having hundreds of products, to ensure that there is a proper balance between user-friendly and SEO-friendly website. The development team is always struggling hard to keep a fine balance between the visual and user aspect of the site. While it is equally important for you to ensure that there is adequate content to make it rank on Google for user search queries.

2. The problem gets more complicated when businesses have distinct teams for SEO and web development. Even if both the teams are in-house, it becomes challenging to make them work in unison to create a beautifully successful eCommerce website. Conflict starts with the design of the website and the challenge of making it SEO-friendly, especially when it comes to bringing the two teams together and expecting them to comprehend the complexities of each other’s work. So, what is the best way to balance things out when it comes to working with both SEO and web development team? Let’s try to find out some common ground between these two objectives. Website Navigation The job of the web developers is to ensure that the website’s overall look, feel, and user experience is up to the mark. It is the job of the design and development team to make sure that the visual elements of the webpages and the customer interaction points are properly synchronized. To achieve that, you need to keep things as simple as possible on the site and making it mobile-optimized. One primary reason for that is, today mobile device users have outnumbered desktop or laptop users. On the other hand, the ultimate objective of SEO marketers is focused on implementing optimal navigation that provides seamless browsing experience to the users. This ultimately will result in a positive effect on Google SERPs. Both the teams wish to achieve the same thing, i.e., develop a website that aids in organic search visibility and effortlessly helps people to navigate and make purchases. It is important for both the teams to achieve these objectives by providing seamless site navigation for people and then optimizing for search engines without sacrificing the user experience. You can start by observing the pages that rank on page one of Google for your targeted keywords. Find out what are these sites doing. We also recommend you to optimize your site for people and search engines by including the following things: Employ a Content Hierarchy With the help of this strategy, it is possible to organize your website pages through categories and subcategories. In case, you have lots of products on a solitary page, it is recommended to create a subcategory page.

3. Devising a Content Strategy Content on your site includes text, animations, and everything in between. Thanks to the combination of these contents, it becomes easier to inform and engage prospective customers. Ultimately, this has a positive impact on your visiting customers’ to make the right purchasing decision. However, when it comes to Google, not every content has equal importance. Before creating a content strategy, your SEO team needs to fully comprehend the content funnel of your store and then create a copy that does not hamper the user experience. Here, the development and SEO team needs to work in unison to create an SEO-optimized copy that does not have an adverse effect on the UX or overall strategy. To create your content strategy, it is essential to consider each phase of your customer journey. If you have a Shopify store, you can have the following content structure: 1. Homepage 2. Collection pages 3. Category pages 4. Subcategory pages 5. Product pages Once you determine the type of content that your site requires, the design team can come in handy to devise a solution that can be stitched together with the content.

4. As time has gone by, the website designs have become more complex. This makes it essential for SEO and development teams to work in unison as a team to ensure that the UI/UX of the website does not create a negative impact on the search engine results and vice versa. The question that both the teams need to ask is: ​What kind of information should we create to make them assist in making a purchase? Once that is done, the next thing that you need to concentrate on is integrating indexable content. Indexable Content In case a search engine can effortlessly crawl a site, thereby making it easier to explore, read, and understand the content on each page of the site, then it can be considered as an SEO-friendly site. It also increases the probability of your website to rank higher on Google. To make your site crawlable, you need to ensure that the main content of each webpage is in HTML text format. This is the most effortless way for Google to comprehend the subject on which the webpage is based. Product & Website Images You need to understand that if you keep too large images on your website, it can slow down your site’s load time. Even Google gives less priority to those websites that take time to load while accounting for their authority in SERPs. It is a common mistake made by developers to add high-quality images to the website without looking at its size. The problem starts when the development team does not wish to compress any of the images that they upload on the website. Here, we are referring to those eCommerce sites that have multiple images of the product. Fortunately, there is a workaround to this situation. Today, there are advanced image compression tools available that make compression more convenient.

5. Bridging the Gap Between SEO and Design Team The secret behind a well-oiled, SEO-friendly website is to create a synchronization between the web development and SEO teams. It would be best if you encouraged the practice of smooth communication between your SEO and development team from the very beginning. This means that there is no need for significant changes to be made at the very last minute to accommodate one for the other. You do not have to sacrifice the quality of the SEO copy nor the designing aspect of the website. It has to be a combined effort to ensure that both teams work together. To deliver a killer punch for your eCommerce website through a winning SEO content copy, affiliate with a reputed ​SEO Company Toronto​ today!

6. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/