4 essential tips to run a digital media agency during COVID-19 pandemic

1. 4 essential tips to run a digital media agency during COVID-19 pandemic Almost all the countries have become victims of this COVID-19 pandemic and the situation is worsening with each passing day. The total number of cases is also increasing and businesses suffer the most in this world crisis. Digital media agencies are also facing difficulties at many operational aspects and they are unsure of steps to mitigate risk, continue their operations uninterrupted and help employees and clients in the best meaningful manner. Yes, the situation is serious, but being the owner of the business, you need to take it up as a challenge to strengthen your operations and show your leadership. When it comes to digital media companies, they do not just have to work hard in the times of the pandemic, they also have to protect the interests of their clients. Operational vulnerabilities must not affect their operations. From new business acquisition to serving the existing clients, they have two tracks to run and at the best speed too. In this post, we will discuss some of the tips for a ​digital media agency to run its operations during COVID-19 pandemic. Let's dive in! 1. Switch on an automated lead machine New business acquisition is very crucial for digital marketing agencies, especially for small agencies with limited clients. When your employees are not as effective from their work from the home situation as they were, you need to think of an alternative for new business acquisition. Automated lead processes can assist you in this crucial time. When the economy is going down, you need to put double efforts to bring new

2. clients on-board and these automated lead processes can do the trick for you. The best part of the automation lead processes is that it helps you to clone you and your team. There are many automated lead generation tools available in the market such as Leadbox. It will fetch new leads for you and all you need to do is to close them with your efforts. 2. Establish a remote working option Your employees are your company's backbone and you cannot jeopardize their health during this grave situation. Most of the digital media agencies have already accepted this methodology and if you have not, you can start from today. Remember, a working office might put you and your employees in danger. The only option is to allow remote working for employees. Furthermore, there are many communication tools and technologies available in the digital sphere to stay connected with your employees. Make a list of guidelines for this remote working policy and ensure that all the employees are available for any type of communication throughout the day. Decide the deliverables and ensure day-to-day reporting to ensure smooth and streamlined operations. 3. Be transparent with your clients The whole world is a victim of the COVID-19 pandemic. You are not alone facing difficulties running business operations. However, one thing expected from you is to communicate with your clients about the situation and your strategy to work for them in this pandemic time. If you are transparent with them, they will surely understand the vulnerabilities and emphasize with you. Discuss with them about steps you are taking to mitigate the risks involved and your operational strategy to function fully. Surely, they will understand and it will improve the trust factor too. 4. Develop a contingency plan ready for more emergencies We don't know when this situation will end in the nearest future and you need to have a contingency plan ready if the situation worsens in the coming days. Make a list of possibilities and what you can do to overcome them. For example, what are you lose your clients in the next month or two as their businesses suffered a lot during this outbreak? This is just one possibility. What if some critical funds or payments don't find a way for a couple of months? What if employees fail to perform fully from their homes? Do you have an updated and active business insurance? These are some possibilities for which you need solutions. Don't take it lightly as it might hit your business in a manner you have not expected. Make a contingency plan and find out possible solutions for that.

3. Stay calm and keep working hard You cannot blame anyone for this current pandemic. It was unexpected and it spread like wildfire across the globe. Even big businesses are impacted by this global outbreak and all you need right now is a positive attitude with a fighting spirit to deal with it. Motivate your employees and be direct with your clients with an assurance that their deliverables will not affect. Stay calm and be supportive to everyone around you. Use some free time to improve cohesiveness among the employees with some group activities. This too shall pass and shortly we have a bright and sunny day to celebrate. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/