New Product and Service Development

1. New Product and Service Development By JF

2. What is World Health Connection? • A website that seeks to educate the global population on the latest, most relevant healthcare news by providing you with a snapshot of important healthcare headlines. • What is our mission? • To impart a better understanding of the state of healthcare around the globe and provide you with a holistic, multi-faceted understanding of this expanding and evolving field.

3. The History of World Health Connection • The CEO of World Health Connection began the website in November 2010. • Since then, he has recruited and constructed a team of very talented young people to help run the website. • Financial Team • Marketing Team • Legal Team • Software Development Team

4. New Project • Creating an Integrative Data Networking: Facilitating cancer research and collaboration amongst healthcare workers in sub-Saharan Africa (pilot program in Tanzania where we have contacts). • There are approximately 530,000 new cancer incidences in sub-Saharan Africa each year and almost a third of all cancer deaths are preventable. • The output of causality-focused research that correlates patients’ demographic and geographic information to genetic and environmental factors is not keeping pace with the rise of cancer incidences. • The number of research teams and collaborative research projects in hospitals is severely limited by the triaging of organizational and human resource issues above data procurement efforts.  

5. Strategy • Applying the new product and service development funnel to help us design a simple, cost-effective electronic data capture system that is focused solely on cancer research. • Healthcare workers can continue treating high volumes of patients while concurrently pursuing research goals that advance the quality of cancer care and prevention.     • “While a little more than half of all firms use some type of new product development process, 76% of ‘best process’ businesses follow a specific strategy for their NPD activities. A new process will give you better, faster, and more profitable results”. • - David Goldsmith

6. New Product and Service Development Funnel Overview • Three Main Phases • Ideation • Elimination • Development • Screens • Ideation Screen • Surface Evaluation Screen • Detailed Evaluation Screen • Key Players • Referees • Gate Keepers

7. Idea Bank Ideation Applying The New Product and Service Development Funnel Ideation Screen Expansion & Surface Evaluation Idea Recycling Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

8. Ideation • How can we generate ideas to fill our Idea bank? • Collect ideas internally (team) • Have members add ideas to a Google document • Hold monthly meetings discussing the project. • Triggers of Innovation: • Wear other people’s hats • Pose questions • Spend more mental time in the future • Storyboard ideas • Mind Mapping Ideation Ideation screen Expansion & Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

9. IdeationScreen • Broad Criteria: • Is the software relevant to cancer research? • Can the software store data: • Medical and socioeconomic histories, past treatment regiments and toxicities, cancer onset and progression, response outcomes, and physician case summaries. • Does software agree with company’s goals? • Is the software feasible with the available resources? (cost under $10,000) • Is the content we are collecting on this EDC system relevant? • What is the risk associated? • Referees: • Software Development Team Member • Financial Team Member • Legal Team Member • Marketing Team Member Ideation Ideation Screen Expansion & Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

10. SurfaceEvaluation • Conduct preliminary assessments: • Internet research, ask doctors/nurses, researchers, focus groups, cancer patients. • How can this software differentiate itself from other systems (delivery, design, market attractiveness)? • Will this software create an advantage? • Technical assessment • Outline legal assessment • Outline financial assessment (How much will building software cost?) Ideation Ideation screen Surface Evaluation Surface Evaluation screen Detailed Evaluation Detailed Eval. Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

11. Surface Evaluation Screen • Confirmation: • Technical issues? • Is it easy to navigate? • Is it easy to troubleshoot? • Legal issues (patient privacy)? • Strategic fit? • Marketing potential, barrier to entry (will researchers be interested)? • What is the benefit to the patient/researcher? • Evaluate the risk. • Additional areas of elimination. • Referees: • Legal Team Member • Doctor • Healthcare worker • Cancer Patient in Africa • Software Development Member Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

12. Detailed Evaluation • Idea rationale • Competitive Analysis • Understanding current data systems. • Calculate growth rate of software. • Calculate size of market (cancer patients in Tanzania). • Market Investigation • Target market (who will want to use this system?) • Outline software benefits. • Outline software strategy/potential investors. • Discuss cost effectiveness (getting our money’s worth) • Estimate timeline (creating system and implementing it) • Forecast Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Eval. Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

13. Detailed Evaluation Screen • What is the best option? • Is the initial audience response positive? • Are the cancer statistics or trends changing? • Is $10,000 enough to create an optimal software? • Decision to commit and proceed to idea • Referees: • Financial Team Member • Software Development Team Member • Marketing Team Member • Doctor • Cancer Research Scientist Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

14. Cross Functional Development • Prototype Initiation • Outline software program (design). • Ensure that all team members have been updated on software development and their appropriate roles. • Begin legal process (file for patents or rights) or resolve any problems • Update financials • Marketing • Define a timeline • Create market launch plans • Continue to compile hospital/patient feedback • Sub NPSD processes. Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

15. Cross Functional Development Gate • Review probable execution • Meet updated financial numbers ($10,000 to implemement)? • Has there been positive feedback? • Review work • Go to test or do not proceed? • Gatekeepers: • Financial Team Member • Website Development Member • Cancer Researcher • Healthcare Worker Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

16. Testing • Conduct user feedback (provide a model) • Surveys • Panels- doctors, researchers, pharmaceutical companies, people in healthcare industry • Scrutinize customer acceptance • Financial analysis (meet numbers to create system and implement it). • Extensive validation Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Deployment Launch Post Launch Review Testing

17. Testing Gate • Quality of testing reviewed • Are there flaws in the software? • Quality of validation • Organize data and analyze • Were results positive or negative? • Financial review (how much money was spent?) • Employee review • Go/kill point • Gatekeeper: • Marketing Team Member • Software Development Member • Financial Team Member • Legal Team Member Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Testing Gate CFD Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

18. Deployment • Prepare for idea launch/ engage in necessary activities. • Is everything in order and ready (is the software setup)? • Finalize launch schedule (when can the software be ready by and implemented?). • Start to prepare marketing (how will we get people to use it?). Ideation Ideation screen Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

19. Deployment Gate • Last check before launch. • Confirm readiness • Review of threats to success (software bugs) • Final approval for launch • Gatekeeper • Software Development Team Member • Marketing Team Member • Legal Team Member Ideation Ideation Screen Expansion & Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Deployment Gate CFD Gate Testing Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

20. Launch • Initiation of all activities involved in launch. • Creating software • Implementing software in hospitals, clinics, and doctors offices in Tanzania. • Deliver final software. Ideation Ideation Screen Expansion & Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

21. Post Launch Review • Review final costs. • Review benefits of software. • Review strengths/weaknesses of software • What improvements can be made? • Can we use this software in other locations? • Review what has been learned. • Meet with team and discuss. • Did everyone perform their jobs? • Evaluate performance • Create future review dates Ideation Ideation Screen Expansion & Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen CFD Gate Testing Gate Deployment Gate Post Launch Review Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

22. Post Launch Review Gate • Review post launch review data • Is the software functioning as planned? • Is the software generating the information we need for cancer research? • Are cancer patients getting the proper help in Africa? • Were accurate decisions made? • Review forecasting. • Are there any further improvements? Ideation Ideation Screen Expansion & Surface Evaluation Surface Evaluation Screen Detailed Evaluation Detailed Evaluation Screen Post Launch Review Gate CFD Gate Testing Gate Deployment Gate Cross-Functional Development Testing Deployment Launch Post Launch Review

23. Thank you! Questions or Comments?