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UNECE Work Session on the Communication of Statistics 1 8 -20 June 2014, Geneva , Switzerland

UNECE Work Session on the Communication of Statistics 1 8 -20 June 2014, Geneva , Switzerland. Session I I : Evaluation of Communication Campaigns. THE REASON OF SUCCESS OR ATTEMPT OF ANALYSIS.

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UNECE Work Session on the Communication of Statistics 1 8 -20 June 2014, Geneva , Switzerland

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  1. UNECEWork Session on the Communication of Statistics 18-20 June 2014, Geneva , Switzerland Session II: Evaluation of Communication Campaigns THE REASON OF SUCCESS ORATTEMPT OF ANALYSIS Prepared by Elena Dunaeva, Assistent of the Head of Federal State Statistics Service (ROSSTAT)

  2. Awareness raising campaign on information support of input-output tables calculation with regard to Popularization ofeconomic and social official statistics Statistics – Simple talk about complex matters

  3. MEASURABLE INDICATORS Rosstat comes out of the shadow Where do taxes come from? Where do goods go?

  4. POPULAR STATISTICS TRANSITION TO A NEW BASE YEAR

  5. RESULTS: REFERENCES In 2013 there were 21 463 references to Rosstat and related inquiries Share of neutral comments 89,6% (19 227 references) Share of negative comments 6,5% (1 389 references) Share of positive comments 3,9% (847 references)

  6. To every thing there is a season, and a time to every purpose under the heaven:A time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted;A time to kill, and a time to heal; a time to break down, and a time to build up;A time to weep, and a time to laugh; a time to mourn, and a time to dance;A time to cast away stones, and a time to gather stones together; a time to embrace, and a time to refrain from embracing;A time to get, and a time to lose; a time to keep, and a time to cast away;A time to rend, and a time to sew; a time to keep silence, and a time to speak;A time to love, and a time to hate; a time of war, and a time of peace.(Eccl. 3, 1-8)

  7. A SHORT ANALYSIS References to Rosstat on key subjects PRICES LABOUR MARKET, EMPLOYMENT AND WAGES POPULATION BUSINESS NATIONAL ACCOUNTS

  8. ARGUMENTS & FACTS WEEKLY NEWSPAPER An editionof this weekly newspaper is 2,2 mlncopies The audience of 1 issueis 6.5 mlnpeople or every 19thRussian resident aged above16 www.aif.ru around 16 000 000 visits per month Prices for products: what was the real inflation in 2011? Rosstat told who actually lied about statistics 66Regional editorial boards in Russia and 17 abroad. Disseminated in 60 foreign countries 27 December, 11:00 AM in the press-centre

  9. TOPICAL ISSUE How much will Russian people spend on the New Year holiday meal? How did USD and Euro rates affect Russian people’s well-being? Prices in Russia: reasons & facts Which goods will go up this autumn?

  10. STATISTICAL LITERACY What are CPI and GDP deflator? Number of surveyed goods and services, 2014 General pattern of average pricing International and national methodological guidelines, used for CPI calculation Structure of weights for CPI in 2014

  11. Cities of the Russian Federation, where consumer prices were surveyed in 2013 TOTAL – 272 cities Coverage • urban population– about 70% • total population – about 52% 2/3 of the Russian urban population reside in these cities

  12. Total number of surveyed trade and services organizations – almost62,000 of which: shops 37 ,000 (network – 6, 000) markets 882 service sector > 22, 000 filling stations 1 500

  13. Housholds’ rating of their financial situation in 2012 FOODFOR THOUGHT Maximum and minimum CPI for granulated sugar, chicken eggs and vodka in the Russian constituents   Maximum and minimum CPI for all goods and services in the Russian constituents Consumer confidence index in Russia and a number of EU countries in February 2014

  14. PUBLIC CONTROL ГРАДУСНИК АиФ» Maximum and minimum changes of prices for certain food products (March 2014) Maximum and minimum CPI for granulated sugar, chicken eggs and vodka in the Russian constituents   Potatoes Chicken eggs Chicken eggs The political coalition Russian People’s Front will controlprices on chicken eggs

  15. State Duma of the Russian Federation: PUBLIC CONTROL Maximum and minimum prices for certain groups of services In March 2014 in % to December 2013 Early childhood education Round table in the State Duma of the Russian Federation on Pricing and quality of the Russian products Депутатский запрос по стоимости услуг дошкольного воспитания

  16. Rosstat + Channel One/ TV program Test Purchasefor official statistics users Types of goods that households most often give and receive as a gift How much will Russian people spend on the New Year holiday meal? Cost of food set forthe New Year meal (RUR,per family) Cost of food set for the Russian salad (RUR)

  17. …kill two birds with one stone – Russian: kill two hares with one shot Which goods will go up this autumn? Inflation in the autumn INFLATION FORECAST: EXPERT ASSESSMENT

  18. THANK YOU FOR ATTENTION 39, Myasnitskaya St., 107450, Moscow,Russia www.gks.ru

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