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Leisure Aiming to find a solution. Steve Ward – Head of Marketing & Brands. GLL – geographic spread. GLL – in brief. Not for profit Trust Industrial Provident Society for the benefit of the community Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell)

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leisure aiming to find a solution

LeisureAiming to find a solution

Steve Ward – Head of Marketing & Brands

gll in brief
GLL – in brief
  • Not for profit Trust
  • Industrial Provident Society for the benefit of the community
  • Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell)
  • Works with Council partners to manage and operate centres
  • Similar models can be found across London and the UK
gll geographic spread1
GLL – geographic spread
  • Currently, GLL has 250,000 members (card holders) of varying types
  • Every partner requires benefits for their residents / members / users
  • Joining this up within the borough is difficult
  • Joining this up across London is even more so
the membership types
The membership types

Prepaid or

Pay & Play

Prepaid or

Pay & Play

Prepaid or

Pay & Play

Prepaid or

Pay & Play

Prepaid

Prepaid or

Pay & Play

third party recognition
Third party recognition?
  • Every card has in borough recognition within the leisure centres (Borough wide membership)
  • The same membership / benefit / discounting system is in place in 11 of 15 partnerships
  • GLL aims that this architecture will be in place in every borough by the middle of 2007
  • Development of third party recognition and benefits continues
recognition across
ACCESS TO

Leisure Centres

Parks/Fitness trails

Sports venues

Libraries

Community centres

Council Offices

Tourist attractions

Schools/Further Education

BENEFIT TO

Leisure Centre Activities

Sports Development programmes

Local Club / Sports Activities

Activity Intervention Programmes

Festivals / Events & Transport

All Council / GLA services

Education / courses

Recognition across…..
london fitness network case study
London Fitness Network – case study
  • London Fitness Network has London wide recognition
  • Membership that gives same benefits in every leisure centre operated by a Trust
  • Currently recognised in 76 leisure centres across London
  • Allows people to live / work in different areas of London but be a member of one scheme
current future issues
Current / future issues
  • Current situation is not ideal in terms of validation and recognition
  • Technology is one of the main issues to overcome
  • Companies need to be in a position to be able to supply accurate data
  • Expansion of the Fitness Network is likely – technology has to be overcome
leisure aiming to find a solution1

LeisureAiming to find a solution

Steve Ward – Head of Marketing & Brands

www.gll.org

www.londonfitnessnetwork.org

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