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Background. Key Messages. A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy are supported by a healthy economy. Strategies. Raise awareness of the benefits of economic vitality

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Presentation Transcript

Key messages
Key Messages

  • A community’s economic vitality affects everyone

  • Jobs growth is the key to Columbia’s economic health

  • The amenities we enjoy are supported by a healthy economy


Strategies
Strategies

  • Raise awareness of the benefits of economic vitality

  • Connect job creation to economic vitality

  • Brand Columbia as a “business friendly” community

  • Promote doing business and buying locally

  • Work with key partners to attract new businesses and support the growth of existing businesses


Tactics
Tactics

  • Range from the “traditional” to the “unexpected”

  • Realistic execution plan

  • Organic

  • Will require leveraging partners and supporters


Show your support
Show Your Support

  • Incorporate the “It’s Your Business” logo in your print advertisements and direct mailings

  • Audio “tag” available for use

  • Link from your company’s website to the “It’s Your Business” page: www.ColumbiaMOChamber.com/IYB

  • Window clings

  • Tell your story


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