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Adobe Leads Pack in Digital Marketing

Adobe Leads Pack in Digital Marketing. What do you think about when you hear Digital Communication?. THE RISE OF THE…. CMO Circa 2012. THE RISE OF THE…. CMO Circa 2012. Does Government 2014 Feels a Lot like Commercial in 2012?.

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Adobe Leads Pack in Digital Marketing

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  1. Adobe Leads Pack in Digital Marketing

  2. What do you think about when you hear Digital Communication?

  3. THE RISE OF THE….. CMO Circa 2012

  4. THE RISE OF THE….. CMO Circa 2012

  5. Does Government 2014Feels a Lot like Commercial in 2012?

  6. Do we have a CMO equivalent in Government? What is the equivalent?

  7. So we did a survey

  8. Government Communications Vs. Marketing Professional

  9. What we looked at Has Digital Communication Changed? Is Digital Communication important to your success? Do you have the right tools? Do you care about ROI? ?

  10. 78% Dig Communications has changed more in the last 2 years than in the previous 50 years Commercial Agree 80% Government Agree

  11. 89% Is Digital Communication Important to your success? Government (Somewhat or Very important) 66% Commercial (Somewhat or Very important)

  12. 34% Do you have the Right tools? Government (Yes) 58% Commercial (Yes)

  13. 80% How important is it to Demonstrate ROI? Government (somewhat or very important) 79% Commercial (somewhat or very important)

  14. Digital Marketing Channels are actually MORE important to Government than Commercial…And Commercial does cares A LOT about saving moneySo even though Government is not Nike, REI, Sony…they should learn from the decisions they made and leverage the INNOVATION these companies are using save Money and communicate better though Digital Marketing

  15. ?

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