90 Days to 100 More Cars; Proven Strategies to Supercharge Your Business

90 Days to 100 More Cars; Proven Strategies to Supercharge Your Business • Presented by: Alan Ram Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

ALAN RAM’S BIO • Honorable discharge United States Marine Corps 1985-Tank Crewman • Over 20 years in the Automotive Solution Business • Management By Fire Workshop endorsed and promoted by NCM Associates • Foundation trainer on the all new NCM OnDemand • Original partner NADA University Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

“We are what we repeatedly do. Excellence then is not an act, but a habit” –Aristotle Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

“Separation is in the preparation.” – Russell Wilson Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Expense Control? Most dealers biggest expense is missed opportunities to do business Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Is your website secretly killing you? Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Future Ford Roseville Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Many of your BDC’s are a failure of training (Relax, yours is probably the exception) Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Philosophical Problem Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

EXPENSE! You’re hiring a second group of people to do what the first group should have been doing Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Checkmate Facts: Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Checkmate Facts: • Customers today are more informed than ever! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Checkmate Facts: Customers today are more informed than ever! 2. Nobody will want to sell for you! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Checkmate Facts: • Customers today are more informed than ever! • 2. Nobody will want to sell for you! • 3. Customers don’t want it! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Train your people to do the jobs you hired them to do! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Training = Work • Education • Simulation • Accountability Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Focus on creating a culture of Business Development first! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Quit sending your staff conflicting messages! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Quit sending your staff conflicting messages! - Your open floor has got to go! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Quit sending your staff conflicting messages! • Your open floor has got to go! • - Re-think your spiffs Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Have you ever had to bribe your kids to get them to eat their candy and ice cream? Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Consider your culture first! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

How do you increase gross average per retail unit? Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Car Dealer Family Feud 1 2 3 Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Car Dealer Family Feud 1. SELL THE VALUE 2 3 Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Car Dealer Family Feud 1. SELL THE VALUE 2. U/A THE TRADE 3 Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Car Dealer Family Feud 1. SELL THE VALUE 2. U/A THE TRADE 3. DON’T TALK PRICE ON THE LOT Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

How do you increase gross average per retail unit? Answer: Get to customers before they get to you Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Best Ambush Opportunities • Sold customers • Service customers Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

“When Alan and I first launched his training at our Used Car Factory, he asked me what I would consider success. My answer was 100 additional units per month. Three months later we’re there. Over 600 units per month! My people drive traffic now!” Rick Ricart General Manager Ricart Automotive Group March 2013 Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items • Don’t let your website turn your buyers into shoppers Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items • Don’t let your website turn your buyers into shoppers • Train your people to do their jobs! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items • Don’t let your website turn your buyers into shoppers • Train your people to do their jobs! • Focus on creating a culture of business development Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items • Don’t let your website turn your buyers into shoppers • Train your people to do their jobs! • Focus on creating a culture of business development • Your open floor has got to go! Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items • Don’t let your website turn your buyers into shoppers • Train your people to do their jobs! • Focus on creating a culture of business development • Your open floor has got to go! • Re-think your spiffs Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Action Items • Don’t let your website turn your buyers into shoppers • Train your people to do their jobs! • Focus on creating a culture of business development • Your open floor has got to go! • Re-think your spiffs • Increase gross profit per retail unit by taking advantage of ambush opportunities Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Please call (866) 996-4665 to schedule a 15 minute demonstration of our ADAPT Virtual Trainer and to find out about specific Digital Dealer pricing! OR For information on our Management By Fire Workshops Cell: (858) 248-0100 alan@alanram.com Follow me on Twitter! @TheAlanRam Add me on Facebook! Alan Ram Alan Ram | Alan Ram’s Proactive Training Solutions | President & Founder | alan@alanram.com

Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad. Contact Info Full Name: Company: Job Title : Email: Alan Ram Alan Ram’s Proactive Training Solutions President & Founder alan@alanram.com

90 Days to 100 More Cars; Proven Strategies to Supercharge Your Business