1 / 23

Never mind the attitudes !

Never mind the attitudes !. Christina Granér & Camilla Pärlbäck. First of all: This is us!. > 20 years experience of mobility management Done a lot of campaigns, some of them without knowing better… Our position based on experience and theories .

chanel
Download Presentation

Never mind the attitudes !

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Never mind the attitudes! Christina Granér & Camilla Pärlbäck

  2. First of all: This is us! • > 20 years experience of mobility management • Done a lot of campaigns, some of them without knowing better… • Our position based on experience and theories We are not proud of everything we have done in the past Photo: CreativeCommons,Flickr ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  3. Never mind the attitudes! • Trying to change behaviour by changing attitudes is not effective • It’s a waste of time and • waste of money! • We will give your some examples Photo: TaxCredits.net ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  4. Behaviour Attitude Photos Sigurd Decross, www.freeimages.com ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  5. Behaviour Attitude Photo Sigurd Decross, www.freeimages.com ECOMM 2014Christina Granér & Camilla Pärlbäck, SWECO

  6. Photo: Reinhard Dietrich, CreativeCommons ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  7. In spite of science, we tend to work with attitudes based on just one of the theories • New information • New knowledge • New attitude • New behaviour Photo from ”WithWhimsey”, Flickr ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  8. Example:“Put Sweden into motion” • New information • New knowledge • New attitude • New behaviour You can die in advance, if you’re inactive I can die in advance, if I´m inactive I need to exercise every day Result? Logo from the campaign “Put Sweden into motion” ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  9. Photo: thephotographer4you Photo: eventlimousine.se ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  10. The example of coffee • Plantations = monocultures • High use of pesticides • Low compensation for farmers and workers • Low price for consumers • Seldom a fair trade Photo: Sweco ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  11. Photo: Sweco ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  12. Right attitude but wrong behaviour • Drive at very high speed • Drink and drive • Waste of food • … Photo: Nathan E Photography, Flickr ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  13. A more efficient way to do it! • We behave in a rational way in every moment • We adapt an attitude that support our behaviour… • …by seeking information that strengthens and justifies our behaviour Behaviour Attitude Information ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  14. Just compare! Behaviour Attitude Information New information New knowledge New attitude New behaviour

  15. Back to our coffee! Photo vannmarie’ www.freeimages.com

  16. What would happen if the price went up by 500 per cent? ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO Photo: Sweco

  17. Make it easy for people!

  18. Give people a effective push! Photo from Google Photo: Jörgen Schyberg, Flickr Photo:Sweco ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  19. Infrastructure that support • Fulfil the basic needs for cyclist, pedestrians, car poolers, users of public transports… • Make it easy to cycle, walk, use buss, train, share car… • Sustainable transports needs more space – and private car less space Photo: Sweco ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  20. Build it and theywill come! Photo: Sweco ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  21. Change the way you communicateChange your target groups • The desired behaviour is acceptance • General public: Acceptance • Politicians: Courage • Mass media: Agenda setting Photo from Flickr ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  22. Conclusions • Acceptance • Infrastructure • Incentives • More efficient instruments Photo: Ove Töfver, www.freeimages.com ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

  23. Christina Granér • christina.graner@sweco.se • 040-16 71 40 • Camilla Pärlbäck • camilla.parlback@sweco.se • 031-61 78 55 Thankyou! ECOMM 2014 Christina Granér & Camilla Pärlbäck, SWECO

More Related