An Introduction to the Project November 2008

1. An Introduction to the Project November 2008 School Year 2008/2009

2. brings business to school One-year project in Germany, Austria, Italy, Norway, Switzerland and Singapore Target group: Secondary-school college-prep students Personal involvement of coaches (BCG and other companies) • Real-life acquisition of skills in business and practice • First-hand experience of the demands of business life • More insight for weighing education and career options • Enthusiasm fostered by intense "entrepreneurial" teamwork

3. Students acquire new process- and content-related skills in each phase Phases Process-related aspects Content-related aspects • Teamwork • Work planning, time management • Hypothesis-driven work • Research • Slide design for presentations • Basic understanding of companystructure (description) • Basic understanding of marketenvironment (description) • Balance sheet: focus on profit,revenues, costs, and annual report I Phase I • Own estimates • Interview techniques • Survey techniques • Writing for presentations • Detailed understanding of compa-ny structure/managemt. (analysis) • Basic understanding of marketenvironment (analysis) • Derivation of success factors • Profit and loss statement (P&L) II Phase II • Brainstorming • Idea development • Survey techniques • Presentation techniques • Practical understanding of company structure • Format for business plan • Financing • P&L, cash-flow statement, balance sheet III Phase III A jury evaluates progress after the completion of each phase

4. ) ( Getting to know companies and their management and working up a business plan in three phases Before start of school year Start of school year Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Phase I: big business Teacher/coach workshop Presentation First visit Introduction to phase I Meeting Presentation Phase II: small business Presentation ( ) ( ) Meeting Presentation and 3 business plan ideas Introduction to phase II Phase III: business idea ( ) ( ) Preliminary rounds/presentations Introduction to phase III Business plan Discussion of ideas 1. At schools 2. Regional finals (for schools in Europe) 3. Finals (for schools in Europe) Visits (two to three hours) at schools (coaches) Optional meetings

5. Germany, Austria, Italy, Singapore 70 project schools 1.600 participating students 9 regional presentations 1 European final Singapore Germany, Austria, Italy, Singapore, Switzerland 72 project schools 1.900 participating students 10 regional presentations 1 European final Singapore Germany, Austria, Italy, Singapore, Switzerland 70 project schools 1.800 participating students 10 regional presentations 1 European final Singapore Ten successful years of Germany, Austria 41 project schools 1.000 participating students 7 regional presentations 1 German-Austrian presentation Germany Germany, Austria, Italy 10 project schools 80 participating students 1 national presentation 62 project schools 1.400 participating students 9 regional presentations 1 European final 1998/1999 1999/2000 2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007 2007/2008 Germany Germany, Austria 2 pilot schools 60 participating students 46 project schools 1.200 participating students 7 regional presentations 1 German-Austrian presentation Germany, Austria Germany, Austria, Italy 34 project schools 750 participating students 6 regional presentations 1 German-Austrian presentation 51 project schools 1.250 participating students 9 regional presentations 1 European final

6. Current participants New/participating again after a break Over eighty schools participate in during the 2008/2009 school year Germany Austria/Switzerland Aachen: Privates St. Ursula-Gymnasium Bad Honnef: Städt. Siebengebirgsgymnasium Bonn: Ernst-Kalkuhl-Gymnasium Friedrich-Ebert-Gymnasium Kardinal-Frings-Gymnasium Duisburg: St. Hildegardis-Gymnasium Düsseldorf:Comenius-Gymnasium Essen: Städt. Mädchengymn. Essen-Borbeck Frechen: Gymnasium der Stadt Frechen Köln: Erzb. Liebfrauenschule Erzb. Irmgardis-Gymnasium Friedrich-Wilhelm-Gymnasium Krefeld: Marienschule, Gymn. der Ursulinen Leverkusen: Werner-Heisenberg-Gymnasium Mönchenglad- bach: Bischöfliche Marienschule Gymnasium Odenkirchen Münster:Immanuel-Kant-Gymnasium Wilhelm-Hittorf-Gymnasium Ratingen: Adam-Josef-Cüppers-Berufskolleg Willich:St.-Bernhard-Gymnasium Henstedt-Ulzburg: Alstergymnasium Zürich: Inter-Community School Kantonsschule Enge Hamburg: Albert-Schweitzer-Gymnasium Christianeum Gymnasium Eppendorf Gymnasium Ohmoor Gymnasium Rissen Wilhelm-Gymnasium Wien:Theresianum Italy Potsdam: Helmholtz-Gymnasium Berlin: Andreas-Oberschule Georg-Herwegh-Oberschule Hildegard-Wegscheider-Obersch. Luise-Henriette-Schule Schadow-Gymnasium Milan:American School of Milan Collegio San Carlo Istituto Zaccaria Görlitz: Augustum-Annen-Gymnasium Leipzig: Leipzig International School Meißen: Sächs. Landesgymnasium St. Afra zu Meißen Rom:Istituto Massimo Singapore (Jan. – Nov.) Daun: Thomas-Morus-Gymnasium Mainz: Frauenlob-Gymnasium Nieder-Olm: Gymnasium Nieder-Olm Cuxhaven: Amandus-Abendroth-Gymnasium Hannover: Kaiser-Wilhelm- und Ratsgymnasium St. Ursula-Schule Singapur: Anglo-Chinese School (Indep.) Raffles Institution Xinmin Secondary School Singapore Chinese Girls' School Amöneburg: Stiftsschule St. Johann Bad Nauheim: St. Lioba-Schule Flörsheim: Graf-Stauffenberg-Gymnasium Hanau: Hohe Landesschule Königstein: Bischof-Neumann-Schule Wiesbaden: Leibnizschule Eckental: Gymnasium Eckental Germering: Max-Born-Gymnasium Kirchheim: Gymnasium Kirchheim München: Gymnasium München-Moosach Nymphenburger Schulen Neumarkt/OPf.: Willibald-Gluck-Gymnasium Ottobrunn: Gymnasium Ottobrunn Pullach: Gymnasium Pullach Schweinfurt: Alexander-von-Humboldt-Gymn. Starnberg: Munich International School Stein:Gymnasium Stein Norway Eberbach: Hohenstaufen-Gymnasium Gaggenau: Goethe-Gymnasium Heidenheim: Hellenstein-Gymnasium Max-Planck-Gymnasium Schiller-Gymnasium Hockenheim: Carl-Friedrich-Gauß-Gymnasium Holzgerlingen: Schönbuch-Gymnasium Leinfelden- Echterdingen: Immanuel-Kant-Gymnasium Mosbach: Auguste-Pattberg-Gymnasium Schriesheim: Kurpfalz-Gymnasium Bergen:Handelsgymnasium Oslo:Persbråten vgs Schools participating for the first time in 2008/2009 Italics: participating again after a break

7. Corporate social responsibility award for

8. is one of the biggest school-business initiatives in Germany School project 80 participant schools • business@school office: • three permanent positions • Acts as central point ofcontact • Organizes talks andseminars • Supplies materials • Provides marketing andpress contacts Financial commitment • The business@school USP: • personal involvement • Experience • Time (about 20 to 30 hours a year) 400 on-site advisors

9. www.business-at-school.org provides information on the project events business topics education and training research links www.business-at-school.net is the new work platform Work area for individuals, including e-mail service Work area for schools Materials and example presentations A personal e-mail address for each project participant Homepage www.business-at-school.org as platform for an active "school – business" community

10. For further information please contact Dr. Babette Claas Director business@school business@school - eine Initiative von The Boston Consulting Group Ludwigstraße 2180539 München Deutschland Phone: +49 89 2317-4550 Fax: +49 89 2317-4222 babette.claas@business-at-school.de