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MKT 435 MENTOR __is a truly special teacher is very wise and sees tomorrow in every student’s eyes

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MKT 435 All Assignments

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MKT 435 Week 1 Consumer Behavior and Marketing Paper

MKT 435 Week 2 Porsche Case Study

MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy


MKT 435 Week 1 Consumer Behavior and Marketing Paper

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Choose a company with which you are familiar.

Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.


MKT 435 Week 2 Porsche Case Study

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Read the Porsche case study found in Consumer Behavior on pages 52-53.

Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length.


MKT 435 Week 3 How Attitudes are Influenced

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Write a 1,050- to 1,400-word paper in which you write about the following scenario:

· What was your attitude about this course before it started?

· What factors influenced that attitude?


MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy

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Write a 700- to 1,050-word paper in which the team discusses the following:

· A brief overview of the company and the product and its marketing strategy.


MKT 435 Week 4 Examine a Communication Tool

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Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.


MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy

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Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior.


MKT 435 Week 5 Consumer Decision Making Process Analysis

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Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346.


MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy

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Create and present a 10- to 12-slide PowerPoint presentation of Part III.



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