Information technology consumer products and ways of life
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INFORMATION TECHNOLOGY, CONSUMER PRODUCTS AND WAYS OF LIFE. Lawrence Green and Ian Miles, PREST. Consumption, Demand and Consumer Products are often neglected in Innovation Studies and Social Analysis more generally. but. Objective of economic activity (?)

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Information technology consumer products and ways of life

INFORMATION TECHNOLOGY, CONSUMER PRODUCTS AND WAYS OF LIFE

Lawrence Green and Ian Miles, PREST


Information technology consumer products and ways of life

Consumption, Demand and Consumer Products are often neglected in Innovation Studies and Social Analysis more generally

but...

  • Objective of economic activity (?)

  • Firms and public services need to understand end-user requirements

  • Technological trajectories influenced by demand (and expectations of demand), and by consequent regulations, etc.

  • Changes in demand  changes in economic structure

  • Changed ways of life enormously important


Technology and households

Technology and Households

“Consumers” are not just passive:

  • Consumer Markets: choice among products of any particular type, between different types of product,is typical (not universal…)

  • Consumer Use of products: often “reinvents” product and its main uses, configuration with other products, image, etc

  • Consumption an active process, with (a) informal production, (b) social networks and discourse meaning (c) consumption far more than demand

  • Feedback to producers, retailers, complementary services, new entrants


Diffusion communications

Diffusion - communications

Data from EURESCOM surveys: see www.eurescom.de


Information technology consumer products and ways of life

selection processes

selection processes

Core Industrial employment/Technology Applications organisation

Displacement

of manual

labour

Extension

of physical

reach

of production

and

of markets,

Econ. of Scale

Back-office

informatisation

Extension of

organisational

coordination

  • Primary Sectors

  • Manufacturing

  • Physical Services

  • Process Industries

  • Information Services

  • Human Services

Motor

Power

petroleum

electricity

Information Distribution

electronics


Information technology consumer products and ways of life

selection

processes

selection processes

Core Industrialemployment/Technology Applicationsorganisation

“Convergence”

and

interpenetration

New relations

between

firms and

sectors

Virtual

organisations?

Fragmentation,

Flattening,

Focusing,

Economies of

scope

  • Primary Sectors

  • Manufacturing

  • Physical Services

  • Process Industries

  • Information Services

  • Human Services

Powerful

Information

Processing

microelectronics, etc.


Information technology consumer products and ways of life

CoreConsumer Product

Technology Applications Consumption

Commercially

Successful

Products

Appropriation

into (Changed)

Ways of Life

Consumer

Reinvention

Ranges of

Products

Released

Consumer

Perception

of Costs &

Benefits

selection processes

selection processes

Perceived

Trajectories

of Core

Technologies

Applications

in Industry

Perceived

Consumer

Market

Opportunities


Core consumer product technology applications consumption

Private vs

Public

Transport

Self-service

vs Domestic

Service

“Passive” home

entertainment

vs Traditional

leisure

Remote social

contacts

Automobile

White Goods

Brown Goods

Telephony

Motor

Power Petroleum

electricity

selection processes

selection processes

Information

Distribution

electronics

CoreConsumer Product Technology Applications Consumption

Mid C20th TECH


Core consumer product technology applications consumption1

*New relations

between

public and

private

services?

*New divisions

of labour in

home?

*Home-based

work and

education?

*New “active”

leisure?

*New use of

space?

*Virtual

communities?

Automobile

White Goods

New Products

Brown Goods

Telephony

IT

ICE, guidance, performance,

mobile comms, controls...

Powerful

information

processing microelectronics etc.

security, health (microwave)

selection processes

selection processes

computers, videogames, multimedia

VCRs, camcorders, synthesisers,

remote controls, CDs, HDTV

answering machines, mobile comms

teleservices...

CoreConsumer Product Technology Applications Consumption


Applying it to consumer products

Applying IT to Consumer Products

  • Improving Functions

  • Controls, Displays, Memories, Safety features, New interfaces, intercommunication, smaller, user-friendly, “green” features

  • Adding New Functions

  • Portable, mobile, programmable

  • New Products

  • New white/brown goods

  • New services (e.g. e-commerce)

  • New Systems

  • Home systems

  • Who is doing this?

  • Which industrial sectors? (IT, consumer electronics, telecomms, household goods, utilities…)

  • What alliances?

  • Which are the drivers? (eldercare, disability, security, environment, hobbyists)..


Sony now has a whole family of aibo entertainment robots

Sony now has a whole family of AIBOEntertainment Robots

...including the latest ERS-220. The only truly autonomous robot commercially available, AIBO learns

and adapts according to the environment around it, and the

way you interact with it. ... 64 Bit RISC Processor, 100,000 pixel CMOS image sensor, stereo microphones and miniature speakers… the latest in home entertainment…. futuristic looking... Additional lights & LEDs, including a retractable headlight which

illuminates when it enters 'Boost Mode’… And the fun doesn't stop there! Sony has just launched a new

version of Master Studio (Version 1.1) - the programme which allows you to create your own actions and behaviours for your AIBO. http://www.eu.aibo.com


And more

http://www.eu.aibo.com/en/sneak_preview/index.html

And More...

  • All AIBO Entertainment Robots have the capability to communicate with the world around them through the senses of sight, sound and touch. The truly unique artificial intelligence allows each AIBO to decide how it is going to behave based on its instincts, its emotions and these sensory interactions. These interactions with the people they meet, other AIBOs and the world around them will develop your AIBO's unique personality as it learns from every experience.

  • Then, with the simple change of a Memory Stick and perhaps the addition of a Wireless LAN Card*, a whole new application is available. For example you can play games with AIBO, control your AIBO remotely getting the real-time image from AIBO's onboard camera or get AIBO to read you e-mails.

  • Whatever your style, there is now an AIBO that will suit you. Whether you want a cute companion like LATTE or MACARON, an expressive robotic pet like the ERS-210 or a futuristic robot like the new ERS-220, one of the AIBO range is sure to appeal to you. ...


Interactive home systems

TERRESTRIAL BROADCAST

VCR Radio Tuner CD Cassette

Speakers Cameras Displays

ENTERTAINMENT AND

COMMUNICATION

HOME

COMPUTING

APPLIANCE

CONTROL

Formal Work, Games

Education, Household

Management

white goods, cleaners

ENVIRONMENT

CONTROL

SECURITY

SATELLITE

Alarms, medical sensors

heat, light, ventilation

PROGRAM

STORE

METERING

BROADBAND

Voice, broadcast, displays

keyboards - inputs

INSURANCE, CONSTRUCTION

MAINS

electricity, gas, water

Interactive Home Systems


A detailed view from http future newsday com 3 fsmint htm

a detailed view from http://future.newsday.com/3/fsmint.htm


What is home automation from http www smart house com about homeauto htm

What is Home Automation?from http://www.smart-house.com/About/homeauto.htm

  • Rest easy with bedside controls.

  • Keep an eye on the kids, even if you're not in the same room.

  • Save time and energy with a built-in vacuum system.

  • Control your heating and cooling for maximum efficiency and lower costs

  • Fax, email, phone from any room. (Or every room.)

  • A timer switch a day keeps the prowlers away.

  • First there was surround-sound. Now there's follow - you - anywhere - in - the - house sound.

  • Now is the time to make your life more efficient, more convenient and ultimately more enjoyable. Build a smart house today and let your home "work" for you!


What is home automation from http www smart house com about homeauto htm1

What is Home Automation?from http://www.smart-house.com/About/homeauto.htm

  • Rest easy with bedside controls.

  • Keep an eye on the kids, even if you're not in the same room.

  • Save ti1me and energy with a built-in vacuum system.

  • Control your heating and cooling for maximum efficiency and lower costs

  • Fax, email, phone from any room. (Or every room.)

  • A timer switch a day keeps the prowlers away.

  • First there was surround-sound. Now there's follow - you - anywhere - in - the - house sound.

  • Now is the time to make your life more efficient, more convenient and ultimately more enjoyable. Build a smart house today and let your home "work" for you!

With select placement of video cameras throughout your house, you can monitor your baby's room as well as any entrance to your home via any television

Sleep the night away peacefully knowing that your family is safe and that you have a home that works for you. Now, with the touch of a button at your bedside, you can turn on all the lights in your house at the first sign of a disturbance.


What is home automation rom http www smart house com about homeauto htm

What is Home Automation?rom http://www.smart-house.com/About/homeauto.htm

Make a clean sweep of house work with a centralized vacuum system. You simply insert a lightweight hose into a conveniently located inlet valve and you're ready to go. Valves can be placed in each room and on each floor, anywhere you choose..

  • Rest easy with bedside controls.

  • Keep an eye on the kids, even if you're not in the same room.

  • Save time and energy with a built-in vacuum system.

  • Control your heating and cooling for maximum efficiency and lower costs

  • Fax, email, phone from any room. (Or every room.)

  • A timer switch a day keeps the prowlers away.

  • First there was surround-sound. Now there's follow - you - anywhere - in - the - house sound.

  • Now is the time to make your life more efficient, more convenient and ultimately more enjoyable. Build a smart house today and let your home "work" for you!

With electronic controls, you can enjoy maximum comfort in your home, while still maintaining efficiency. You can even set your heating and cooling system to "away" and "at home" tempatures.


What is home automation rom http www smart house com about homeauto htm1

What is Home Automation?rom http://www.smart-house.com/About/homeauto.htm

Whether you have a small home office, or your entire home is your office, SMART HOUSE can give you access to the world. We can even create an in-home local area network (LAN), connecting you to other computers throughout the house. Just plug in your fax, modem and telephone, and you're ready to start communicating around the world or around the corner.

  • Rest easy with bedside controls.

  • Keep an eye on the kids, even if you're not in the same room.

  • Save time and energy with a built-in vacuum system.

  • Control your heating and cooling for maximum efficiency and lower costs

  • Fax, email, phone from any room. (Or every room.)

  • A timer switch a day keeps the prowlers away.

  • First there was surround-sound. Now there's follow - you - anywhere - in - the - house sound.

  • Now is the time to make your life more efficient, more convenient and ultimately more enjoyable. Build a smart house today and let your home "work" for you!

Programmable lighting controls allow you to program your system for an "away" mode that can protect your home when you're away on vacation. Lights will go on and off in keeping with your daily routine, confusing potential prowlers as to whether you're at home or away.


What is home automation rom http www smart house com about homeauto htm2

What is Home Automation?rom http://www.smart-house.com/About/homeauto.htm

Imagine being able to listen to your favorite music or watch a great video anywhere in your home. Start out in the media room with surround sound. Then move to the kitchen. Then the master bedroom. Anywhere you go in your home, you can enjoy music and video, whether you have cable or direct TV.

  • Rest easy with bedside controls.

  • Keep an eye on the kids, even if you're not in the same room.

  • Save time and energy with a built-in vacuum system.

  • Control your heating and cooling for maximum efficiency and lower costs

  • Fax, email, phone from any room. (Or every room.)

  • A timer switch a day keeps the prowlers away.

  • First there was surround-sound. Now there's follow - you - anywhere - in - the - house sound.

  • Now is the time to make your life more efficient, more convenient and ultimately more enjoyable. Build a smart house today and let your home "work" for you!


Contexts of household activity

Contexts of Household Activity

Types of Household Activity

Formal (paid) work

Informal (domestic) work

Informal (out-of-home) work

Personal Care

At-home leisure

Out-of-home leisure

Technological Change “Heartland” and Applications

Organisational Change in Public Services and Employing Bodies

Social and Political Change

Environmental Change


The digital divide

The Digital Divide..

  • From SIBIS (www.sibis-eu.org; see also biser-eu.org; seniorwatch.de,; beep-eu.org):

  • “Risk Groups”

  • Gender - women

  • Age - 50+

  • Education - low education (formal education finished before 15v years old

  • - Income - low income (lowest quartile)


Sibis diffusion analysis

Total population

Risk group

SIBIS diffusion analysis

% of adopters

Early adoption take-of maturity


Next week

Next week

  • Policy Issues

  • Your job - take a IT-related policy area, preferably for your own country or one you know well:

  • How has this evolved over time? Have the goals changed?

  • What underlies the policy? Are information society goals distinctive?


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