From clicks to cash online business models that work
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From Clicks to Cash Online Business Models that Work. Nic Brisbourne – NMK 2007 13 June. Agenda. Scale of the opportunity Strategies for digital media businesses Get bought Get big Future gazing. Music first, video next Social networks – whole new category

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From clicks to cash online business models that work

From Clicks to CashOnline Business Models that Work

Nic Brisbourne – NMK 2007 13 June


From clicks to cash online business models that work

Agenda

  • Scale of the opportunity

  • Strategies for digital media businesses

    • Get bought

    • Get big

  • Future gazing


Whole industries turning on their heads

Music first, video next

Social networks – whole new category

Value creation at a pace we haven’t seen before

UGC

Mismatch of media consumption and ad spend

Whole industries turning on their heads


Building to get bought

Building to get bought


Advertising

This is the BIG ONE

Facebook

YouTube

MySpaceAll rely on it…

As do most of the smaller sites

Adsense

Atomisation of content – monetise in the feed

Advertising


Microtransactions

Habbo revenues - €51m last year

StarDoll revenues – running 8 figures now

Gifts on Facebook – free and paid

Second Life – land sales

Microtransactions


Freemium

WAYN

Flickr

LinkedIn

Newspapers

Freemium


Ecommerce

Amazon style buying things

Lovefilm style subscription services

Betfair style P2P exchanges

eCommerce


Future gazing

TV – notion of channel will die, and existing distribution platforms become irrelevant

User generated advertising

Advocacy

Launch costs for consumer internet businesses will rise

Future gazing


Conclusion

Lots of ways to make money on the web

Becoming increasingly important that you do

Year of monetisation for social networks

Tension between growth and monetisation

Conclusion

We are only at the beginning


Thanks for listening

Thanks for listening!

Nic Brisbourne07990 [email protected]


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