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routines as the rhetorics of organization

routines as the rhetorics of organization. JC Spender LUSEM & ESADE. microfoundations & reductionism. system / elements organism / genes resources / integration TCE - mkt integration. bureaucracy politics /gift / Hobbes team production community of practice.

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routines as the rhetorics of organization

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  1. routines as the rhetorics oforganization JC Spender LUSEM & ESADE LUSEM Routines & Capabilities Workshop

  2. microfoundations & reductionism • system / elements • organism / genes • resources / integration • TCE - mkt integration • bureaucracy • politics /gift / Hobbes • team production • community of practice Simon - psychology, probably not economics - e.g. Cohen & Bacdayan Becker - routines, cognitive & behavioral Alchian & Penrose - evolution Nelson & Winter - tech Δ & endogenous growth non-equilibrium economics - Veblen, Commons, ‘Austrian’, Mathews - change convergence of economic & organizational analysis around common model of us LUSEM Routines & Capabilities Workshop

  3. habit or history ? • Simon’s project - habits & values - control of BR • rules versus routines • Nelson & Winter’s project - U Veblen / Hodgson • innovation, endogenous growth • history - time & place • human agency • rules versus capabilities “As soon as the uncertainty of the expectations that guide economic behavior is admitted, equilibrium drops out of the argument and history is admitted” Joan Robinson “History versus Equilibrium” (1974) LUSEM Routines & Capabilities Workshop

  4. evolutionary thought • Alchian 1950, Winter 1964 - VSR mechanisms and replicators ? • evolution as science • living versus inert, vitality as micro-foundational core • Nature’s agency or human agency • time, space, Dasein, habitus • constraints standing in the way of equilibrium, mkt failures • capabilities - power-in-the-world to effect agency, to make happen what would not otherwise happen LUSEM Routines & Capabilities Workshop

  5. Penrose’s evolutionism “One of the primary assumptions of the theory of the growth of firms is that ‘history matters’; growth is essentially an evolutionary process and based on the cumulative growth of collective knowledge, in the context of a purposive firm” (1959:xiii) • resources / services Ξ matter / form • Social Newtonianism / Social Darwinism / Will • Comte / Spencer / James • Penrose and Alchian (1950, 1952, 1953), Penrose 1955 • ‘management team’ as K-agent, Penrose Effect • organizational time, release, capital, 2nd period (Connell QJE 2007) • Penrose + LUSEM Routines & Capabilities Workshop

  6. LUSEM Routines & Capabilities Workshop

  7. organizational constraints & capabilities • temporal & spatial imperfections • physical, social, psychological • Barnard, Luhmann • BM = Σ constraints to strategic agency • organization = collaborative agency = tool • emergent or leader-shaped • docility, ‘given-ness’ • language - not people or practices, indexicality • verbal & non-verbal, artifacts, symbols, rituals, institutional external practice present praxeology internal LUSEM Routines & Capabilities Workshop

  8. Penrose on constraints to agency “If we can discover what determines entrepreneurial ideas about what the firm can and cannot do, that is what determines the nature and extent of the ‘subjective’ productive opportunity of the firm, we can at least know where to look if we want to explain or predict the actions of particular firms” (1959:42) LUSEM Routines & Capabilities Workshop

  9. rhetorics of organization • rhetoric as structured process, Presidential ‘I’ - ‘we’ • rhetorical MoI, Isocrates • logos, ethos & pathos • kairos, audience, decorum • constraints of history, occasion, time & place • invention, arrangement, style, memory, delivery • revelation of the possible • genres, stories, mission statements, CEO tropes • listeners’ identity not given but molded • human desire: market and organization • rhetorical routines shape agentic capabilities to produce and consume - versus self-interest LUSEM Routines & Capabilities Workshop

  10. organization then ... entrepreneur’s desire, strategic concept rules, incentives & routinized order rhetorical practices & resulting capabilities organizational model - synthesis of reasoned & agentic collaboration intended & unintended LUSEM Routines & Capabilities Workshop

  11. concluding points • empirical issues - Industry Recipes 1989 • language - to ‘represent reality’ or make things happen • Czarniawska, Foucault, Alvesson & Karreman, Legge, Green, Cheney, Fincham, Bartel & Garud • MoI switch - Simon 1985, humanism • words (voice) versus rules, shaped agency versus cognition & motivation • grocer / secretary - Alchian & Demsetz • timing is everything (von Clausewitz), Dasein, habitus • market making (Hayek & Galbraith), monopoly, Veblen, Mathews • institutions public and private, BSchools failure LUSEM Routines & Capabilities Workshop

  12. LUSEM Routines & Capabilities Workshop

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