Organizing around licensing
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Organizing Around Licensing. Vanessa Marvin The Center for Tobacco Policy & Organizing. A challenge remains. A Recipe for Organizing: The Phase Model. …even in a rural or business-friendly community. The Phases. 1. Pre-campaign assessment of political environment/self assessment

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Organizing Around Licensing

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Organizing Around Licensing

Vanessa Marvin

The Center for Tobacco Policy & Organizing


A challenge remains...


A Recipe for Organizing: The Phase Model

…even in a rural or business-friendly community


The Phases

1. Pre-campaign assessment of political environment/self assessment

2. Strategy and planning

3. Recruitment

4. Campaign

5. Evaluation


Recipes can be modified to fit your needs

Just as the phase model can be modified to fit your community


Phases basics

  • They go in order

  • Don’t skip phases

  • Don’t jump ahead


Phase 1: Assessment

Examine public health data

Assess the political environment

Coalition Assessment:

Assess the strength & weaknesses of your core coalition members

Form a separate campaign

team

Assess potential leaders for a campaign


Phase 2: Strategy and Planning

  • Then create four teams/ committees to do the work of the campaign

  • Complete a strategy chart & timeline


Phase 3: Recruitment

  • Your campaign team/coalition must be stronger

  • Who do we need?

    • Influential

    • community leaders

    • & youth


Phase 4: The Campaign

It’s similar in a conservative or rural community:

  • Meeting with policy makers

  • Press coverage

  • Seeking endorsements

  • Giving presentations

  • Meeting with church leaders

  • Meeting with & putting pressure on city council members

  • Turnout at council hearings


Phase 5: Evaluation

  • What went right

  • What went wrong

  • Campaign debriefing

  • Write it up


Licensing is a tough issue

  • There is organized opposition

  • Elected officials seek compromises that destroy public health impact

Make up for the indifference of elected officials with your courage


The Center for Tobacco Policy & OrganizingVanessa [email protected](916) 442-4299www.californialung.org/thecenter


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