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Clearing the Water: Making Sense of Bottled Water

Clearing the Water: Making Sense of Bottled Water. Clinton A. Brawner, MS, RCEP Detroit, MI Doctoral Student School of Public Health, Walden University. Aim & Outline. Develop a better understanding of the impact of bottled water Industry Why bottled water? Cost Regulations.

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Clearing the Water: Making Sense of Bottled Water

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  1. Clearing the Water:Making Sense of Bottled Water Clinton A. Brawner, MS, RCEP Detroit, MI Doctoral Student School of Public Health, Walden University

  2. Aim & Outline • Develop a better understanding of the impact of bottled water • Industry • Why bottled water? • Cost • Regulations

  3. Bottled Water Industry • Growing steadily over past 30 years • $22 billion worldwide • US is largest market by volume* • Ranks 10th per capita • Competitive market which results in aggressive marketing strategies. Ferrier, C. (2001). Bottled water: understanding a social phenomenon. Available at http://assets.panda.org/downloads/bottled_water.pdf * Rodwan, J. G. (2009). U.S. and international bottled water developments and statistics for 2008. Bottled Water Reporter. April/May. Retrieved on November 10, 2009 from http://www.bottledwater.org/public/2008%20Market%20Report%20Findings%20reported%20in%20April%202009.pdf

  4. Why bottled water? • Perceptions • Increased availability • Alternative to high calorie beverages • Associated with health and well-being • Sign of increased social status • Habit Ferrier, C. (2001). Bottled water: understanding a social phenomenon. Available at http://assets.panda.org/downloads/bottled_water.pdf

  5. Why People Drink Bottled Water American Water Works Association Research Foundation (1993), as cited in Natural Resources Defense Council (1999) .Bottled water: pure drink or pure hype? Available at http://www.nrdc.org/water/drinking/bw/bwinx.asp

  6. Types of Bottled Water • Natural mineral water • Underground source with constant level of minerals and trace elements. • Minerals cannot be added. • Spring water • Underground source from which water flows naturally to the service. • Sparkling water • Contains a natural level of carbon dioxide. • Forms: sparkling mineral and sparkling spring Ferrier, C. (2001). Bottled water: understanding a social phenomenon. Available at http://assets.panda.org/downloads/bottled_water.pdf

  7. Types of Bottled Water (continued) • Artesian well water and well water • Bottled from a hole bored into an underground aquifer. • Purified water • aka: distilled, deionized, reverse osmosis • Surface or underground source that has been treated; similar to tap water. • This may be treated tap water. Ferrier, C. (2001). Bottled water: understanding a social phenomenon. Available at http://assets.panda.org/downloads/bottled_water.pdf

  8. Cost and Safety • Expense • Bottled water is shipped worldwide • 40% of bottled water originates from a tap. • Bottled water can suffer similar contamination as tap water sources. • Bottled water is regulated by the FDA • Tap water is regulated by the EPA Ferrier, C. (2001). Bottled water: understanding a social phenomenon. Available at http://assets.panda.org/downloads/bottled_water.pdf

  9. Taste Test:Tap vs. Bottle GMA.com (2009). GMA: water taste test. Available at http://abcnews.go.com/GMA/story?id=126984&page=1&page=1

  10. Over 1000 bottles from 103 brands of bottled water. • Most waters were of high quality. • About one-third contained contaminants that exceeded allowable limits. Natural Resources Defense Council. (1999). Bottled water pure drink or pure hype? Retrieved on November 10, 2009 from http://www.nrdc.org/water/drinking/bw/bwinx.asp

  11. Bottled Waterand the FDA • Similar standards as the EPA • Less authority to enforce them • No authority to require certified labs • Public water system-type information is not required • Few bottlers provide this information • Consumers continue to believe bottled water is superior • 75% of water bottles are not recycled U.S. Government Accountability Office . (2009). Bottled water: FDA safety and consumer protections are often less stringent than comparable epa protections for tap water. Available at http://energycommerce.house.gov/Press_111/20090708/gaobottledwater.pdf

  12. www.tappening.com

  13. http://www.uc.edu/gissa/projects/drinkingwater/

  14. Thoughts for Americans • Resources would be better directed to further improving tap water. • Call you state drinking water program or the EPA. • Consider using filters certified by NSF International. Natural Resources Defense Council. (1999). Summary findings of NRDC's 1999 bottled water report while bottled water marketing conveys images of purity, inadequate regulations offer no assurance. Retrieved on November 10, 2009 from http://www.nrdc.org/water/drinking/nbw.asp

  15. Resources • Tappening.com • http://www.tappening.com/Why_Not_Bottled_Water • Natural Resources Defense Council • http://www.nrdc.org/water/drinking/qbw.asp • NSF International • Home water treatment information • http://www.nsf.org/consumer/drinking_water/dw_treatment.asp?program=WaterTre • University of Cincinnati’s water standards • http://www.uc.edu/gissa/projects/drinkingwater/ • US Government Accountability Office • http://energycommerce.house.gov/Press_111/20090708/gaobottledwater.pdf

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