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CIRED 2011 Frankfurt, June 6th, 2011. E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. BMW GROUP‘S VISION. . BMW Group is the leading provider of premium vehicles and mobility services . . E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE. .

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E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

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E mobility challenges from a premium manufacturers perspective

CIRED 2011

Frankfurt, June 6th, 2011

E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.


E mobility challenges from a premium manufacturers perspective

BMW GROUP‘S VISION.

BMW Group istheleadingproviderofpremiumvehicles and mobilityservices.


E mobility challenges from a premium manufacturers perspective

E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE.

  • Internal combustionengines will increasetill 2020-30.

  • The shareofelectricdrivetrains will raisecontiniously.

  • In 2020 themarketshareof EV (BEV, PHEV) isprojectedbetween 5-15 %.


E mobility challenges from a premium manufacturers perspective

BMW GROUP‘S PRODUCT STRATEGY.


E mobility challenges from a premium manufacturers perspective

MINI E AND BMW ActiveE SERVE AS KEY LEARNING

PROJECTS OF OUR MEGACITY VEHICLE.

Use of renewable energy.

Market

potential.

Transfer

scenarios.

User behaviour.

Acceptance.

Demands of

e-infrastructure.

Strengths and weaknesses.

2010

2011

2013

MINI E

BMW ActiveE

MegacityVehicle


E mobility challenges from a premium manufacturers perspective

THE BMW i3.

  • VehiclePurpose Design

  • LifeDrivelightweightconcept

  • 4-seaterUsabletrunkspace

  • Drivetrain Rear motor

  • Rearwheeldrive

  • Battery Lithium-Ion Battery

  • Activecooling


E mobility challenges from a premium manufacturers perspective

THE BMW i8.

VehiclePurpose Design sportscar

LifeDrive lightweightconcept

2+2 seats

Drivetrainsmallcombustionengineplug-in hybrid

plus electricmotor

Battery Lithium-Ion Battery

ActiveCooling


E mobility challenges from a premium manufacturers perspective

LIFEDRIVE ARCHITECTURE.

LifeDrive architecture allows ideal integration of the electric drivetrain and breaks the weight spiral for electric vehicles.


E mobility challenges from a premium manufacturers perspective

PLANT NETWORK.

JV

Moses Lake,

Washington State

JV

Carbon fiber

Leipzig

CFRP fabrication

MCV assembly

Wackersdorf

The BMW Group and the joint venture set up

with the SGL Group are investing a total of

€530 million in the project.

A total of over 1,000 jobs will be created

as a result of the investment.

CFRP alignment + recycling

Landshut

Dingolfing

CFRP fabrication

Drive production


E mobility challenges from a premium manufacturers perspective

E-MOBILITY GOES BEYOND AND REQUIRES A HOLISTIC SYSTEM.

Infrastructure

BEV

Power

Sales and Leasing BEV

EnergyPackage

Charge at Home & Work (Wallbox)

Batteriy

(e.g. 2nd Life)

ManagedCharging, V2G

Semi- / publiccharginginfrastructure

Recycling

  • (materials, components)

Energy and Grid Management

ChargingServices

…further


E mobility challenges from a premium manufacturers perspective

A SUSTAINABLE MOBILITY NEEDS AN APPROACH TAKING INTO ACCOUNT DIFFERENT RESPONSIBILITIES.

v

  • The carbonfootprintof an electricvehicleisdeterminedbythe power generation and the national energypolicy.

  • The automobile manufacturerfocuses on thevehicle‘sefficiency and itscapabilitytointeractwiththegrid.

  • A contributiontoclimateprotectioncanonlybeachievedby an comprehensiveapproach.

  • The laterhastomeetcustomer‘sacceptance.


E mobility challenges from a premium manufacturers perspective

MANAGED CHARGING IS A CHANCE FOR SUSTAINABLE MOBILITY AND ENERGY SUPPLY.

v

  • Managedchargingenables off-peakcharging.

  • Managedchargingdefinestherequirementsofchargingwithrenewableenergy.

  • The MINI E fieldtrialshowsthatcustomersevaluatemanagedchargingas positive (71%) and arewillingtouse it.


E mobility challenges from a premium manufacturers perspective

E-MOBILITY INFRASTRUCTURE.

v

  • The e-mobilityinfrastructure will develop in parallel tothevolumeincreaseofelectricvehicles.

  • All customerusepatternshavetobeaddressedtosuceed in e-mobility.

  • Therefore, different chargingtechnologies (AC / DC) shouldbedeployed.


E mobility challenges from a premium manufacturers perspective

AC / DC CHARGING INFRASTRUCTURE.

v

  • The deploymentofcharginginfrastructureshouldbebased on customer‘spreference and usepatterns.

  • DC chargingisseenas an appropriatepubliccharginginfrastructure.


E mobility challenges from a premium manufacturers perspective

REQUIREMENTS ON E-MOBILITY INFRASTRUCTURE.

v

  • E-Mobility fostersnewmobilityservices.

  • These newbusinessmodelshavetoconsidercustomer‘sneed and preferences.

Standards

Grid- and Load Management

Chargingtechnologie: AC /DC Easy and fair access


E mobility challenges from a premium manufacturers perspective

CONCLUSION.

With respect to sustainable mobility BMW Group will go ahead on both – further improvements on conventional technologies and continuous development on alternative drive train technologies .

Beyond, increasing urbanisation will change individual mobility. Therefore BMW Group ‘s vision is to be a leading provider of premium car and premium mobility services.

E-mobility needs a comprehensive approach between manufacturers, utilities, infrastructure and politics.


E mobility challenges from a premium manufacturers perspective

THANK YOU FOR YOUR ATTENTION.

www.bmw-i.com


E mobility challenges from a premium manufacturers perspective

BMW GROUP BUILDS MOBILITY OF THE FUTURE IN LEIPZIG.

Expansion of the Leipzig plant to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars.

Around €400 million will be invested at the plant in new buildings and machinery and some 800 jobs will be created in the process up to 2013.


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