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Assessing Survey Research, a principled approach. Benoît Gauthier Circum Network Inc. CES Annual Conference Banff, May 20-23, 2001. [email protected] http://circum.com 819.770.2423. The problem. Need a way to assess survey quality No structured framework exists

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assessing survey research a principled approach

Assessing Survey Research,a principled approach

Benoît Gauthier

Circum Network Inc.

CES Annual Conference

Banff, May 20-23, 2001

[email protected] http://circum.com 819.770.2423

the problem
The problem
  • Need a way to assess survey quality
    • No structured framework exists
    • Attempts by WAPOR members
  • Same problem in various contexts, in particular in the judicial process
criteria for quality research
Criteria for quality research
  • Rigour
    • recognized best practices of survey research
  • Neutrality
    • absence of bias
  • Balance
    • sufficient yet parsimonious resources
  • Transparency
    • all the relevant background for an assessment
survey research building blocks
Survey research building blocks
  • Questionnaire
  • Sampling
  • Data collection
  • Data management
  • Data analysis
  • Reporting
the case of internet surveys
The case of Internet surveys
  • Internet survey-specific issues
    • Mick P. Couper (POQ, 2000)
    • sampling frame coverage
    • non-response, for probability samples
    • browser variations in rendering
    • panel conditioning (longitudinal studies)
the case of internet surveys1
The case of Internet surveys
  • Sampling frame coverage = sN
  • Non-response = sN
  • Browser variations = qN
  • Panel conditioning = cN
  • Only neutrality is at issue
internet surveys conclusion
Internet surveys: conclusion
  • Internet-based surveying does not affect the basics of good research
  • Only 3 of 24 assessment areas show specifics
  • Good research is good research, on or off the Internet
conclusion
Conclusion
  • Principles and criteria for an exhaustive, fair and constructive review of survey research projects
  • Guide to the experienced researcher
  • Discovery tool for the beginner

This document is available at http://circum.com under "Recent documents"

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