Assessing survey research a principled approach
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Assessing Survey Research, a principled approach. Benoît Gauthier Circum Network Inc. CES Annual Conference Banff, May 20-23, 2001. [email protected] http://circum.com 819.770.2423. The problem. Need a way to assess survey quality No structured framework exists

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Assessing survey research a principled approach

Assessing Survey Research,a principled approach

Benoît Gauthier

Circum Network Inc.

CES Annual Conference

Banff, May 20-23, 2001

[email protected] http://circum.com 819.770.2423


The problem
The problem

  • Need a way to assess survey quality

    • No structured framework exists

    • Attempts by WAPOR members

  • Same problem in various contexts, in particular in the judicial process


Criteria for quality research
Criteria for quality research

  • Rigour

    • recognized best practices of survey research

  • Neutrality

    • absence of bias

  • Balance

    • sufficient yet parsimonious resources

  • Transparency

    • all the relevant background for an assessment


Survey research building blocks
Survey research building blocks

  • Questionnaire

  • Sampling

  • Data collection

  • Data management

  • Data analysis

  • Reporting






The case of internet surveys
The case of Internet surveys

  • Internet survey-specific issues

    • Mick P. Couper (POQ, 2000)

    • sampling frame coverage

    • non-response, for probability samples

    • browser variations in rendering

    • panel conditioning (longitudinal studies)


The case of internet surveys1
The case of Internet surveys

  • Sampling frame coverage = sN

  • Non-response = sN

  • Browser variations = qN

  • Panel conditioning = cN

  • Only neutrality is at issue


Internet surveys conclusion
Internet surveys: conclusion

  • Internet-based surveying does not affect the basics of good research

  • Only 3 of 24 assessment areas show specifics

  • Good research is good research, on or off the Internet


Conclusion
Conclusion

  • Principles and criteria for an exhaustive, fair and constructive review of survey research projects

  • Guide to the experienced researcher

  • Discovery tool for the beginner

This document is available at http://circum.com under "Recent documents"


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