Portals History, Features and Typology

1. Portals History, Features and Typology Hermann Rösch University of Applied Sciences Cologne European Association of Aquatic Sciences Libraries and Information Centres, May 7-9th 2003, Institut fuer Meereskunde, Kiel, Germany 10th Biennial Conference Hermann Rösch: Portals – History, Features and Typology

2. Structure / Outline DevelopmentalHistory of Portals PortalTypes Features of Portals Future Developments Hermann Rösch: Portals – History, Features and Typology

3. Hermann Rösch: Portals – History, Features and Typology

4. Measurements for the Success of Search Engines and Web Catalogues Page Impressions: number of viewings of a website with advertisements Unique Users:number of individual users of one website within a certain time period Ad Clicks:frequency of clicks onto a specific banner advertisement Visits:number of connected usages of a web service View Time:duration of stays on one webpage or of visits Clickstream:number of pages clicked on during one single visit Hermann Rösch: Portals – History, Features and Typology

5. Internet Portal Community Building Services Personalisation Application Tools Content Hermann Rösch: Portals – History, Features and Typology

6. Operators of Internet portals Search Engines or Web Catalogues Internet Service Providers (AOL, Telekom) Browser Producers (Netscape/AOL, Microsoft) Media Groups (Walt Disney, Bertelsmann...) Possible Operators from other Areas: E-Commerce Businesses (amazon) Traditional Trade Combines, Distribution Chains Hosts as Content Providers Hermann Rösch: Portals – History, Features and Typology

7. Corporate Portal Hermann Rösch: Portals – History, Features and Typology

8. Academic Portal Search Engine Internet Catalogue My Account Personalisation Grapevine Collaboration Hermann Rösch: Portals – History, Features and Typology

9. Horizontal Portals(„Hortals“) • Broad Coverage (Topics, Interests, Applications) • Try to be Complete and Exhaustive (Contents, Subject Areas) • Aim at Mass Market or Unspecific User Groups e.g.: Internet Portals (MyYahoo), Corporate portals (for Entire Businesses) Hermann Rösch: Portals – History, Features and Typology

10. Vertikal Portals(„Vortals“) • Limit their Service to Single Subjects, Topics, Subject Areas, Sectors, Lines of Business, Business Connections • Aim to be Exhaustive in a Defined Area („Depth instead of Breadth“) • Addressed to Defined, Selected Focus Groups („Community-oriented“) e.g.: B2B-Portals (Global Petroleum Portal); Subject Portals (SOSIG, EEVL, HUMBUL...) Hermann Rösch: Portals – History, Features and Typology

11. Internet Portals • For Users primarily: • Search and Orientation Tools • Communication Channels • For Businesses: • Advertising opportunity • Distribution channels • E-Commerce Market Hermann Rösch: Portals – History, Features and Typology

12. Corporate Portals • Corporate Portal as Instrument for: • Information Management • Knowledge Management • Business-to-Business (B2B)-Portal: • Open up Lines of Business and Product Markets • Bring together Suppliers, Service Providers, Producers and Distributors Hermann Rösch: Portals – History, Features and Typology

13. Academic Portals • Academic Portal as Infrastructure for: • Changed Information and Communication Needs • Information Management and Knowledge Management Relating to: Individual Universities, single Subject Areas, Academic Community • Possible Operators: Libraries, Academic Societies, Interest Groups, Publishers, other Commercial Bodies Hermann Rösch: Portals – History, Features and Typology

14. Studio di PortaliMICHELANGELO Hermann Rösch: Portals – History, Features and Typology

15. Features (1): Unified Access Point • Unified Access Point • One Login for all Subsequent Activities • Access to an Overview of the most Important Applications on the Entry Page Hermann Rösch: Portals – History, Features and Typology

16. Features (2): Simplicity • 2. Simplicity • Intuitive, Self Explanatory Access • Based on Standard Internet Browsers Hermann Rösch: Portals – History, Features and Typology

17. Features (3): Powerful Search Tools • 3. Powerful Search Tools • Combination of Search Engine and Web Catalogue („Search and Browse“) • Search Tools for Specific Formats (Charts, Pictures, Audio or Video Files) or for Specific Document Types (Project Plans, Preprints, E-Journals...) Hermann Rösch: Portals – History, Features and Typology

18. Features (4): Accumulation of large Quantities of Information • 4. Accumulation of Large Quantities of Information • Include Relevant Contents From Internal or External Sources Free of Charge and Liable to Costs Structured and Unstructured Hermann Rösch: Portals – History, Features and Typology

19. Features (5): Structuring, Processing and Editing Information • 5. Structuring, Processing and Editing Information • Processing Information With Regard to Stock Relevant Web Resources Cooperatively • Quality Control via Choices Annotations Assessments Hermann Rösch: Portals – History, Features and Typology

20. Features (6): Integrating Special Features into a Unified Information Environment • 6. Integrating Special Features into a Unified Information Environment • Integrate Isolated Programms, Databases, Contents • Option to Search Different Sources Simultaniously • Optional Direct Access to Resources via the Original Interface thus Keeping its Search Tools Hermann Rösch: Portals – History, Features and Typology

21. Features - Résumée • Portal Features Mentioned (1-6): • Belong to the Area of Information Management • Contribute to Modernise Information Management Three Additional Functions of Portals: • Belong to the Area of Knowledge Management • Found the Transition from Object to Subject Orientation • Supplement the Information Function with Communication and Transaction Functions Hermann Rösch: Portals – History, Features and Typology

22. Features (7): Personalisation • 7. Personalisation • Clients • Get their Individual Entry Pages • Define which Portal Features are to be Included on thatPage • Set their own Interest Profiles On this Basis Portals Offer • a Combination of Push- and Pull-Technologies • the Use of Personal Data Assistants Hermann Rösch: Portals – History, Features and Typology

23. Features (8): Communication and Collaboration • 8. Communication and Collaboration • „Community Building Services“: • Encourage Communication (E-Mail, Chat Room, Discussion List) • Publicize Individual Knowledge • Make Collaborative Work Processes Possible • Offer Room for Additional Information Services • Make Collective Assessment Processes Possible (Peer Review) Hermann Rösch: Portals – History, Features and Typology

24. Features (9): Validating Information • 9. Validating Information • Information Sharing as a Result of Collaborative Tools • Peer Review of Documents Published by or Accessible via the Portals Hermann Rösch: Portals – History, Features and Typology

25. Summary (1) • Achievements of Portals: • Modernising Information Management • Use of Knowledge Management Features • Transition from Object to Subject Orientation • Supplement the Information Function with Communication and Transaction Functions Hermann Rösch: Portals – History, Features and Typology

26. Summary (2) • Achievements of Portals (cont.): • Reducing Information Overload • Reducing Complexity through Personalisation • Increasing User Bonds through Increased Interaction • Commercial Potential through Strategic Alliances and Commercial Business Connections Hermann Rösch: Portals – History, Features and Typology

27. Internet Portals – Areas of Future Development • Existing Horizontal Internet Portals - Market is Reduced to a few Competitive Providers - are Supplemented by a Variety of Vertical, Interest Specific Portals (Subject and Regional Specialisation) • Diverse Vertical Portals Amalgamate into Meta Portals or Portal Consortia Hermann Rösch: Portals – History, Features and Typology

28. Corporate Portals – Areas of Future Development • Business wide Portals are supplemented by - Business Internal Vertical Sub Portals - Sector Specific B2B-Portals • Partial Convergence of Business wide Portal, B2B-Portal and End User Orientated B2C-Portal Hermann Rösch: Portals – History, Features and Typology

29. Academic Portals – Areas of Future Development Development and further Specifying of different Portal Types • Local, University wide Portal • Subject Specific, Vertical Portal (Subject Portal) • Sector Portal (Central Portal, Meta Portal) Hermann Rösch: Portals – History, Features and Typology

30. Thank you very muchfor your Time and Patience!Questions and Suggestions:hermann.roesch@fh-koeln.de Hermann Rösch: Portals – History, Features and Typology