IEEE Region 10 Meeting,
This presentation is the property of its rightful owner.
Sponsored Links
1 / 29

Communicating with IEEE Members Newsletters & Other Ways to Communicate with IEEE Members PowerPoint PPT Presentation


  • 62 Views
  • Uploaded on
  • Presentation posted in: General

IEEE Region 10 Meeting, Singapore, Mar 2005. Communicating with IEEE Members Newsletters & Other Ways to Communicate with IEEE Members Observations, Experiences plus Ideas from SC2002 Washington DC Shared Experiences with R7 and R8 NLEs Mr. Harry McDonald, R10 Newsletter Editor 2005.

Download Presentation

Communicating with IEEE Members Newsletters & Other Ways to Communicate with IEEE Members

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Communicating with ieee members newsletters other ways to communicate with ieee members

IEEE Region 10 Meeting,

Singapore, Mar 2005

  • Communicating with IEEE Members

  • Newsletters & Other Ways to Communicate with IEEE Members

  • Observations, Experiences plus Ideas from SC2002 Washington DC

  • Shared Experiences with R7 and R8 NLEs

  • Mr. Harry McDonald, R10 Newsletter Editor 2005

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communication

Communication

IEEE REGION 10 MEETING,SINGAPORE , 2005


Topics to be disucssed

Why Electronic

Email Newsletters

Web Newsletters

Material

Managing an Email Newsletter

Technical Announcements

Managing a Web Newsletter

Editor /Editorial Committee

Practical Guidelines & Help from IEEE

Virtual Communities

Presence at Technical Meetings

Feedback

Summary &Challenges

Topics to be Disucssed

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Why Have an Electronic Newsletter?

Pros

  • Lower cost

  • Fast &easy to reproduce

  • Up-to-the-minute info

  • Accessible anywhere, anytime

  • Accessible to more readers

  • IEEE is leading the way

Cons

  • Not all members have access

  • Don’t have email addresses for all members

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

What Combination: Web, Email, Paper?

  • Paper?

  • Email

    • Text or HTML

    • Full newsletter, pointers to web

  • Web

    • HTML or PDF

    • Newsletter unit or news and events

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

IEEE Electronic Newsletter - How widespread among sections?

  • Approx 80 % of Sections have web-pages (linked from IEEE site)

    • 85% US, 70% non-US

  • 65% of those have news items on their sites

    • 65% US, 65% non-US

  • 55% are current

    • 60% US, 40% non-US

IEEE REGION 10 MEETING,SINGAPORE , 2005


Material

Material

  • ‘NEWS’ - Interesting, Relevant, Timely

  • Non-Controversial

  • Contributions From Excom

  • Gimme’s /Prizes /Advertising

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Material (con’td) - “Filler Articles - Reinforcement of Key IEEE Messages”

  • IEEE web accounts

  • IEEE Email aliases

  • Fellow & Senior Member elevation process

  • IEEE Online Store

  • IEEE Digital Library

  • IEEE - ‘The Institute On Line

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Managing an Email Newsletter

  • Set up a schedule and stick to it

    • Limit frequency

    • Issues at regular, predictable intervals

    • Let everyone know what to expect

  • Be very selective about the information included

    • Limit amount of text – one screenful

    • Need-to-know information

    • Pointers to location for more detail

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Managing an Email Newsletter (cont’d)

  • Plain text or HTML?

    • “keep it simple”

    • Plain text

      • Not everyone has high-end email system

      • Headlines or short summaries with pointers to additional detail on website

      • Entire Newsletter as a text message

    • HTML – Some recommend

      • Most members do have high-end email

      • Headlines or short summaries as TOC with pointers to additional detail later in message

      • Entire newsletter in the email message

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Managing an Email Newsletter (cont’d)

  • The Subscriber List

    • Build it from SAMIEEE

      • Begin with all members and let them opt-out

      • Notify all members and let them opt-in

    • Web subscription form (or email)

    • About 80% of members have email address in database

    • About 80% of those are correct

IEEE REGION 10 MEETING,SINGAPORE , 2005


Editor editorial committee

Editor /Editorial Committee

  • Flair /Layout Person

  • Relentless

  • Technical management of modern media

  • Collaborate with Web Page Manager

  • More participation

  • Set guidelines and schedules and stick to them

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Newsletter Editors’ Page

  • http://www.ieee.org/newsletters

  • All-Electronic Newsletters

  • More visibility for best practices

  • Links to other Section newsletters for ideas

  • “Filler” articles

IEEE REGION 10 MEETING,SINGAPORE , 2005


Section newsletters best practice

Section Newsletters - Best Practice +

  • Toronto

  • Ottowa

  • Kansas

  • Links to Section Newsletters ( R10 - only Queensland is linked)

  • Sections Congress 2002 Newsletter Presentations - Jean Eason (Fort Worth) & Eric Holdrinet (Montreal)

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Entity Web Hosting (EWH)

  • Host your unit’s web site on the IEEE server free of charge

  • 10 MB space allowed per unit

  • Templates available for use

    http://ewh.ieee.org/

IEEE REGION 10 MEETING,SINGAPORE , 2005


Communicating with ieee members newsletters other ways to communicate with ieee members

Managing a Web Newsletter

  • Give them the essential info quickly

    • Limit graphics

    • Avoid animation, splash pages, audio

  • Limit scrolling

    • TOC with meaningful headlines and short summaries

    • Pointers/links to longer articles and detailed information

    • Limit articles < 500-600 words

    • Sub-divide longer articles into short, meaningful chunks

    • Inverse pyramid – conclusions first, then supporting background info

  • IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Managing a Web Newsletter (cont’d)

    • Make it easy for reader to scan

      • Meaningful headlines, sub-headings

      • Highlight key words & phrases (bold, color)

      • Bulleted & numbered lists

      • Shorter paragraphs, more white space

      • Link to ancillary information (chapters /student branches)

    • Opportunity to expand the audience

      • Add tags for search engines

      • Not all readers will be members

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Managing a Web Newsletter (cont’d)

    • Avoid frames

      • Browser compatibility

      • Linking from external sites

    • HTML wins over PDF

      • PDFs worse in usability than HTML

      • Increase download times

      • Complicates scrolling and navigation

        Use pdf if you expect the reader to print the file before they read it

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Technical announcements

    Technical Announcements

    • Most Relevant to Local Members

    • Flyers - for broader appeal to non members

    • People Networks that feed off IEEE members

    • Technical Management of email lists and distribution , e-list as an IEEE volunteer resource

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Practical Guidelines & Help from IEEE

    • Follow the main links from Volunteer Resource page

    • Electronic Web Services

    • Resources for People Involved in Publishing

    • Plus other detailed support

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Logos – Not Just Any Image

    • IEEE Master Brand – Logos:

      • www.ieee.org/masterbrand

    • Approximately

      • 40% of Section webpages have correct logos

        • 30% US, 50% non-US

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Logos – Not Just Any Image

    • What is the correct logo?

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Logos – Not Just Any Image

    • Correct logo: Size, font, location

      • No animation!

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Does your web site have the “Top Ten”?

    • Section Officers and an email address

    • The history of the Section

    • Calendar of events (Current?)

    • Section newsletter (pdf or html format)

    • List of Chapters and contact information

    • List of Student Branches with contact information

    • Pages for Affinity Groups if applicable

    • Pages for awards/educational activities/professional activities

    • FAQ's

    • Section By-Laws

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    IEEE Virtual Communities

    • Tool for online collaboration

    • Section/Chapter Volunteer Forum

    • http/www.ieeecommunities.org

      • Collaborate without Spam

      • Increase volunteer participation

      • Gather information/opinions on specific topics

      • Best practices

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Presence at meetings local events

    Presence at Meetings /Local Events

    • IEEE promotion

    • Obvious presence, High Profile, Role Model

    • Rosters for Committee

    • Other Side Effects? Membership Interest and New Excom Recruitment

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Feedback

    Feedback

    • Difficulties

    • Can’t Communicate Enough

    • Technical Meetings are a useful forum

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Challenges

    Challenges

    • Reaching ‘Silent Members’

    • Local, Regional and Global IEEE Identity

    • Good Communication is Essential for long term IEEE success.

    IEEE REGION 10 MEETING,SINGAPORE , 2005


    Communicating with ieee members newsletters other ways to communicate with ieee members

    Summary

    • Have a Section web page

    • For newsletter - have a combination of paper, email and web

    • Keep electronic information simple and current

    • Set a schedule and guidelines and follow them

    • Use the resources available from IEEE

    IEEE REGION 10 MEETING,SINGAPORE , 2005


  • Login