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SONG AND DRAMA DIVISION

SONG AND DRAMA DIVISION. MINISTRY OF INFORMATION & BROADCASTING. WORKSHOP ON RURAL DEVELOPMENT & LOCAL SELF GOVERNANCE. 22 – 23 July 2010. About S & D D. One of the two media units of the Government of India which operates on a `target specific` basis at the grass roots levels.

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SONG AND DRAMA DIVISION

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  1. SONG AND DRAMA DIVISION MINISTRY OF INFORMATION & BROADCASTING

  2. WORKSHOP ON RURAL DEVELOPMENT & LOCAL SELF GOVERNANCE 22 – 23 July 2010

  3. About S & D D • One of the two media units of the Government of India which operates on a `target specific` basis at the grass roots levels. • In a Federal set up, it remains a key organization that does advocacy and talks about India and Union Government in differently administered State and regions all across the country.

  4. MOST POPULAR MEDIA • Performances by S&DD still remains one of the biggest crowd pullers and effective means of inter personal communication all across the Indian hinterland.

  5. Objectives • TARGET SPECIFIC SOCIAL COMMUNICATION • GENERALLY NON URBAN & AT GRASS ROOTS LEVEL.

  6. SUBJECTS OF COMMUNICATION • 1. To create awareness and emotional receptivity, through performing arts among the general public regarding socio-economic progress of the country, its democratic and developmental ideals as enshrined in the Constitution of India.

  7. SUBJECTS OF COMMUNICATION • 2. To sensitize the public, through performing arts about the efforts of the Government of India to bring about a positive change in their lives. • 3. Special Campaigns on pressing National public issues requiring State interventions.

  8. Method/ Ways& Means • Wide range of live performing arts such as folk and traditional dramas, ballets, operas, dance dramas, folk and traditional recitals, puppetry, magic, various kinds of music.

  9. Ministry's Focus Areas • Bharat Nirman • CMP • LWE • Developmental issues • North East + J&K

  10. BHARAT NIRMAN AT AKAKONAM ,TAMIL NADU

  11. PROGRAMME IN LWE AFFECTED MEHOOB NAGAR (A.P.).

  12. PRIVATE REG. TROUPE PERFORM IN ALMORA (UTTARAKHAND) TO CREATE AWARENESS AMONG THE PUBLIC ON WATER CONSERVATION

  13. PROGRAMME ON CMP AT JANAPADA KAMASALE KALA VIDARA SANGHA IN BANGALORE

  14. STAFF ARTISTE OF IMPHAL SUB CENTRE (BORDER PUBLICITY UNIT)PERFORMING FOR TROOPS OF ASSAM RIFLES

  15. STAFF ARTISTE FROM JAMMU CENTRE PERFORMING ROUF IN FRONT OF THE PRISONERS AT THE KOTA BALMAL JAIL.

  16. Our Other Key Clients • Ministry of Rural Development • Ministry of Home Affairs • Ministry of Agriculture • Ministry of Health & Family Welfare • Department of Women & Child Development • NACO

  17. Total Programme Achievement Year Achievement 2007-08 21251 2008-09 21768 2009-10 28467(Feb 28th)

  18. Programme on National Integration and Communal Harmony in Kashmir Valley

  19. Artistes of Song & Drama Division presenting Bharat Nirman Awareness campaign before the audience in LWE area.

  20. Programme on National Rural Employment Guarantee Scheme and Women Empowerment.

  21. Programme on Peace,National Integration and Communal Harmony In Bongaigaon Distt. (Assam).

  22. Programme Dollu Kunitha at Athani Taluk, Belgaum in Karnataka.

  23. Women Empowerment Programme for School Children In Punjab.

  24. Programme in PIC at Tehatta, Nadia, West Bengal.

  25. Programme on Drug Abuse Covering ‘World No Tabacco Day’ in Ribbhoi Distt. (Meghalaya)

  26. A programme highlighting the theme NFSM in Malda District- West Bengal

  27. Awareness Programme on the occasion of Anti Tabacco Day in Delhi Region

  28. An Emotional scene from Sound & Light Programme ‘Samar Yatra’ based on India’s Independence Struggle.

  29. SONG AND DRAMA DIVISION MINISTRY OF INFORMATION & BROADCASTING JAN-KALA SE JAN-CHETNA

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